Cecelia Parrish

I'm a senior strategist who excels at understanding consumers and why they do what they do. I can help identify and explore key target audiences, gain a deeper understanding of a current audience and uncover actionable insights about your target. I'm a true data nerd who loves digging into research (quant and qual) and is comfortable performing everything from one-on-one interviews, focus groups, quantitative surveys, shop-alongs and in-home ethnographies.

When I'm not studying people, I'm studying culture - understanding what's going on and where there are opportunities for brands to impact culture (and thus create a deeper connection with their audience).

All of this culminates in content strategy - working with teams to determine what type of content we need, where it needs to be placed and how to measure it.