ADVERTISING & MEDIA – DIGITAL & OFFLINE
Digital Media: CEO
Digital Powwow – Media agency
Present - Tel-Aviv
Mobile Advertising: VP Business Development
Xertive Mobile – Division of Xertive Global Media
July 2014 – January 2017 - Tel-Aviv
Creation of a mobile affiliate activity from scratch. Distribution of mobile applications worldwide.
Creation of a reward application called Well Played, live on Google Play. Seeking funds to market the application.
Models: CPI
Mobile Advertising: Senior Business Development Manager- advertiser's side
Ybrant Mobile – Division of Ybrant Digital
October 2013 – June 2014 - Tel-Aviv
Strategic partnerships with direct advertisers, advertising agencies, media networks, application developers. All markets
Models: CPI / CPC / Dynamic CPC / CPL / CPA
Online video distribution: Senior Business Development Manager- advertiser's side
Plymedia
October 2012 – August 2013 Tel-Aviv
Strategic partnerships with advertising agencies, media networks, video seeding companies, production companies and direct advertisers. All markets
Products: video banners, pre-rolls, youtube videos - Models: CPV / CPC / CPM
Senior Business Development & Sales Manager – Leader of the French Department
Matomy Media Group
May 2011 – October 2012 (1 year 6 months) Tel-Aviv
French market overview: market research, competitive analysis, strategy for the market.
Partnerships with major advertising agencies and media networks. Development of new offers and business models for brand advertisers.
Publisher recruitment and management.
VP Business Development
Airsport Clubs
January 2008 – January 2010 (2 years 1 month)Tel Aviv
Company developed lounges/gyms located in duty free section of major airports. Led airport tender/bid process together with the CFO, which included development of pro forma financial statements, financial proposal to airports, and communication of business model to airport authorities. Responsible for business development (Air France & British Airways) and strategic relationships (Amex, Visa, & Land Rover), as well as strategic partnerships with high-end sports clubs in big cities.
Management of the sales and marketing team. Creation of a marketing plan and production of an event and a video commercial.
Account Manager, Key Accounts
MEC
January 1999 – January 2001 (2 years 1 month)
Coordination of media planning and buying for Shell Europe and Kickers over 30 markets.
Preparation of briefs for the different markets, competitive analysis, reports to the clients.
Working in parallel with the creative agency and coordinating the media planning with the local branches of the company.
MARKETING & CONSULTING
R&D – Management Consultant
Else Consultants
2001
In charge of internal and external communication: strategies for development, market research, PR, Web site, Interactive CD – Audit in big companies and training on quality management and team management.
Event Manager for Nestle
B&W Marketing
1997
Nestle Events manager - Organization of marketing operations and sponsorships for Nescafe
PRODUCER – 2001 to 2013
Producer: "Short on cash" with Lior Ashkenazi
Directed by Nadav Shlomo Giladi – Management of a crew of 25 people – Tel Aviv – In post
Producer: Commercial for Zeus Sport – Israel
Directed by Yoel Dahan – Management of a crew of 10 people- casting – story boarding – location scouting
Producer: Wolfson 9 – short movie for the 48 hours at the cinemateque in Tel Aviv
Directed by Yair Swartz – Management of a crew of 15 people- casting – location scouting
Production Director: Tel France – Neria Productions – Way Productions – R&G – JLR
Production of television documentaries: journalism, team management (5 to 15 people), fund raising and financial plans and forecasts, partnerships, transports, material, post-production, translations and voice over (52’ and 26’ series), relationships with celebrities and agents
EDUCATION
Top of Form
Bottom of Form
Middlesex University / Euromed Marseille
1995 – 1999
BA (honors), Business Management
Business School - CESEM, Management, marketing, advertising
Independent Coursework: BE Physical Education: personal training & fitness classes
LANGUAGES
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