Curriculum Vitae
César Augusto Padilla Aguilera
Industrial Engineer
MID (Master's Degree in Innovation for Business Development)
Home phone:
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Mobile phone:
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Email:
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Birth date:
August 12th, 1985
Nationality:
Guatemalan / Finnish
Address: 17 Avenida, 4-77 Zona 14, Guatemala
About me:
Passionate about Digital Marketing. I founded and grew my own digital marketing agency, which became the
only digital marketing agency used by the largest automotive retailer in Guatemala, Cofiño Stahl. It is a great
honor for me that, despite being a relatively new, small agency, we outpaced the competition, and now
manage their 10+ car, motorcycle, and automotive accessory brands.
Work experience:
Founder and CEO – Zennovacion.com (2014-Present)
Zennovación is a small digital marketing agency, focused on digital advertising, web analytics, and SEO
services. Founded as a one-person consulting agency, I have led the growth and development strategy.
Revenue was increased by more than 1,200% in 2 years.
• Clients include largest automotive vendor in the Country, managing their 10+ brands.
• One of three Google Partner Certified agencies in Google AdWords in Guatemala.
• Experience working in every area of the business, from finance to human resources.
• Secondary services include Social Media Management, Email Marketing, and content creation.
Digital Media Coordinator – Cofiño Stahl y Compañía, S.A. -)
In charge of coordinating and improving the digital presence of all the brands managed by the
largest automotive retailer in Guatemala.
• Responsible for overseeing 5 automotive websites.
• More than 20 social profiles managed for the different automotive brands.
• Overseeing efforts in: Social media, Search Engine Marketing, Display Marketing.
• Process design and automation for online leads through the company’s CRM.
• Web analytics, website development and design coordination.
• Digital marketing presentations for company’s CEO, CMO, brand managers.
Digital Marketing Manager– Aquiviene.com -)
In charge of the design and implementation of e-marketing campaigns, website redesign coordination,
SEO efforts, social media management and email marketing. In charge of the company's blog and content
marketing efforts, as well as web traffic analyst and business processes consultant.
Aquiviene.com closed at the beginning of 2013.
CEO and founder. – DUB Outfitters -)
In charge of all the main operation areas for an online and offline retailer that specialized in t-shirt designs
and body splashes. Functions included production, inventory management, marketing, finance, as well as
order management for online sales and sales to distributors.
Aquiviene.com -)
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General manager -)
Business system and website design and optimization coordinator -)
Business process designer and creator -)
Management Assistant – AMMA Servicios Integrados -)
Education:
2011 - 2013
Tecnológico de Monterrey (ITESM)
UV (Virtual University).
Master's Degree in Innovation for Business
Development.
2004 - 2009
Universidad del Valle de Guatemala
(UVG)
Industrial Engineering.
Graduation project
1992 - 2003
Colegio Americano de Guatemala
(CAG)
Analysis and improvement of the e-commerce
systems for the ANIYOSA importing company
(Aquiviene.com).
Bachelor in science.
Academic achievements:
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Published “Emprendimiento Digital, Vol. 1”, an e-book available for sale in Amazon.com and
Zennovacion.com
96 GPA out of 100 in MID Master's Degree.
Distinguished student in 8th and 9th semesters in Engineering studies.
Graduated from the CAG honors program.
Certifications and Skills:
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Certifications:
◦ Google AdWords individual certification.
◦ Fundamentals of Graphic Design (CalArts via Coursera)
◦ Introduction to Typography (CalArts via Coursera)
Skills:
◦ 100% bilingual (English and Spanish)
◦ Basic HTML and CSS knowledge.
◦ Basic website hosting and domain management knowledge.
◦ WordPress and other CMS management knowledge and use.
◦ Google Analytics, AdWords, AdSense, Google Tag Manager, Webmaster Tools user.
◦ Social Media Tools knowledge: Hootsuite, Quintly, MailChimp.
◦ Basic use of Adobe Photoshop and Illustrator.
◦ Business process design and optimization.
◦ Search Engine Optimization, Conversion Optimization, User Experience Design.
◦ Content marketing, social media, and email marketing skills.
◦ E-Commerce and logistics experience.
Professional references:
Cofiño Stahl:
Axel Barillas, CRM Manager
Office:-
Mobile:-
Kémik
Josías López
Office:-
Mobile:-
Personal references:
Rodrigo Sologaistoa:
Mobile:-
Dr. Ignacio Andicoechea
Mobile:-
Julián González Aguilera
Mobile:-
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CV – César Augusto Padilla
