Chiterlekha

 Chiterlekha Phone : - Skype: chiterlekha1 eMail:-Linkedin : https://www.linkedin.com/in/chiterlekhachauhan/ Address: #4064C, Sunny Enclave, Mohali,Punjab,India Summary of Qualifications I’m motivated Digital Marketing specialist up to 9 years successful professional experiment Good communication, creative bilingual french and english in Search Engine Optimization Problem solving skills & client deliverables for carrying out various SEO/SEM campaigns. Able to combine web marketing and analyst talents with algorithmic skills focusing ROI Perfect understanding of the majors languages: html5, xml, css, rss, php, w3c standard Mastering all essentials SEO tools: Google Applications (Analytics, AdWords, Sites, WebMaster’s Toolkit), Xenu, semantical analysis and keywords search Advanced user of Adobe CS5 suite: Photoshop, Illustrator, Dreamweaver Passionate and always curious, experimenting with different media & steadily heading for new concepts Social media channels: Facebook, Twitter, Instagram, Google+, Pinterest, Snapchat, Periscope, YouTube, Vimeo, LinkedIn, Tumblr Platforms, tools and analytics: Sprinklr, Salesforce Radian6, SocialOomph, Hootsuite, WordPress, LinkedIn Publishing, Live Writer, Bit.ly, Google Analytics, Clicky, Mint, KISSmetrics Software: Camtasia, Audacity, Photoshop, Illustrator, MS Office Suite PR/reporting tools: PRWeb, Help a Reporter Out (HARO), PitchEngine Professional Experience  Search Engine Optimization Managed search engine audit documents on client websites and make recommendations Conducted keyword research based highly relevant and trafficked keywords Suggested improvements for SEO: internal architecture, identify content gaps and communicate any new content opportunities Handled more than 35 clients base and significantly raised rankings of client's websites within top 10 in major search engines (Google, Yahoo and MSN/Bing) Write end of month progress reports. Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions Undertaked market and competitor research and analysis Keep up to date with current SEO technologies and tools Work with other SEO team to brainstorm new ideas and identify complex issues faced by new and existing clients Collaborating with stakeholders to ensure their content is SEO friendly Dealing with clients and provide instructions for site optimization through written communication, conference calls and meeting Keep up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events Search Engine Marketing Managed and optimized campaigns across search engines to ensure goals are met Optimized Google analytics to track revenue performance of existing campaigns Managed PPC campaign budget more than $9k per month Keep current with SEM trends and actively research, test and propose new approaches to improving campaign performance Provided recommendations and actively participate in landing page optimization Organized and planned the community management on social media: Linkedin, Viadeo, Twitter, Facebook, Google+, Scoopit, Digg, Pinterest accounts Work History Digital Marketing Project Manager2016-Present WWICS – Mohali,India Responsible for the execution of marketing campaigns and communications (primarily for French consumer site as well as English site), following up on these projects, analyzing results and making recommendations. Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners. Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers. Promoting in-house websites on major search engines through organic SEO search, and detailed analysis of the website traffic to decide most beneficial strategies. Keyword Analysis of campaigns to maximize ROI for each advertiser. Web Design, which is Search Engine friendly, online data research, Business Development, Client Interaction. Google Adwords, Google Analytic Tool and World tracker Capability of handling team and projects individually also. Knowledge of Basecamp and ODesk- Online Billing Projects also. Responsible for analyzing the business needs of the clients to help identify business problems and propose solutions. Business Development, Project Management, Measuring business/ Product feasibility, Usability Analysis, search engine optimization, advertising etc Content writing for websites, portals, blogs, articles, PRs, etc. Write & edit website content as per the SEO standards. Organized online forums by opening new topics for discussion and responded to inquiries as part of promotional efforts. Managing CMS like WordPress, Blog Engine, Joomla, Blogger etc. Managing Social Media Campaign in Facebook, twitter, LinkedIn. Managing Product based websites, improving ROI by managing CTR & conversion rates Evaluating Google Analytics & implementing best practices Google street view business mapping Google business page Promotions Digital Marketing Specialist  - UK Webfast Pvt.Ltd.– Ludhiana,India Consolidate SEO recommendation on 2 millions website pages Managed PPC campaign budget of 3k€ per month In change of search engine optimization for this site, achieving 15% av. growth per month and decrease the bounce rate of 28 % Organized the community management on all social media: LinkedIn, Viadeo, Twitter, Facebook, Google+, Scoopit, Digg account Design and integrate B2B emailing production (15 emailings/ month) SEO & Web Marketing Expert - Ind- Swift, Chandigarh,India Develop SEO strategy and execute plan for growth of organic traffic over 20 clients base Market research including online consumer behavior, understanding Search engine behaviors (Google, Yahoo and MSN/Bing) Engineered extremely competitive environment of research Deployed organic search result including in depth keyword research, competitor analysis, technical audits, content optimization and link building Integrated graphical user interface in Content Management System (WordPress environment: up to 15 installations) Designed iPhone App: Architectural audio guide of Notre-Dame de Paris Web Marketing Consultant - Click-Labs – Chandigarh,India Implementation of research, method and tools in conducting transversal projects for ebanking (IBP, CMB Arkea) Qualifications & Education -: Bachelor of Computer Science   -: Microsoft Learning Negotiations, presentations, project management, customer/partner engagement 2005: EMI - School of Engineering Qualification in programming skills on .Asp .Aspx .Net .Php Achievements Won employee of the month’s award. 50 approved live links of forums submissions in record two days. 50 approved live links of Blog commenting in record one day. Silver medal in youth festival in one act play in Academics. Awarded best in cultural activities. Partial list of Tools I have used:- Blogger WordPress TypePad Six Apart Live Writer Podcasting/ Audacity FeedBlitz Bloglines LinkedIn Facebook MySpace Flickr Twitter Ning Ryze HTML/HTML editors YouTube Digg del.icio.us StumbleUpon Technorati reddit Google and related tools (Analytics, etc.) Camtasia Help a Reporter Out (HARO) PitchEngine ReportingOn Twellow Wikipedia Second Life Declaration:- I hereby declare that the information furnished by me is true to best of my knowledge and belief and that nothing material has been concealed PLACE:DATE: