Christabel Lungu

CHRISTABEL LUNGU | Profile I am currently a freelance copywriter, specialising in lifestyle and wellness copywriting. My aspiration is to create a lasting impact with the words I write. Writing, for me, is more than just words. I cultivate the power of words and use them in the right way. To write well is to foster emotional intelligence, draw on emotions, resonate with people and deliver fundamental value. In a world that is forever shifting, our reliance on one another grows and we now rely on communication more than ever before. Qualifications and Education ❏ Trained at The Creative Copywriter Academy (Online course) | CIM and CIPR accredited ❏ Sept 2019 - Sept 2020 | MSc Management Business Administration | Distinction (University of South Wales) ❏ Sept 2016 - June 2019 | BA English Literature and Philosophy | 2:2 (Cardiff University) ❏ Sept 2014 - June 2016 | A-Level English Literature, Geography, Philosophy and Ethics | B, B, C (St Laurence School, Bradford-on-Avon) Core Skills ● Content writing, copywriting, proofreading, editing ● Brand Marketing and Communication campaigns ● Understanding of SEO requirements ● Business Administration ● ● ● ● ● ● Business Strategy Customer Service experience Change Management Data Analysis Stakeholder Management Microsoft Office - Excel, Word and Powerpoint Career Summary Mar 2021 - Current | Freelance Copywriter (Remote) Outline With a passion for writing and the world in the state of a pandemic, I struggled to find work that allowed me to follow my passion (writing). As a result, I quit my 9-5 and decided to go solo as a freelance copywriter until the job market would start to open up again. It was a risk but one that has allowed me to grow my confidence, develop my skills and follow my aspirations. Key Responsibilities ● ● ● ● ● ● ● Creating and managing my website using wordpress.*You can find my website at https://copybychrissy.com/ Proofreading and editing content for clients. Competitor analysis and industry research. Keyword research. Aligning a coherent tone of voice and brand guidelines. Creative copywriting including blogging and social media content. Conversion copywriting including landing pages and website copy. Key Achievements ● Trained at the Creative Copywriter Academy, an internationally recognised copywriting agency known for working with brands such as Adidas and TikTok. ● Please see portfolio attached: https://docs.google.com/document/d/1cjm3Z10BFCv3tOklPpEV9EQ5WYFyNyM3tk4vNwux V1U/edit?usp=sharing Oct 2020 - Mar 2021 | Meiyume (Trowbridge) Cosmetics Manufacturing Administrator/ PA Outline Acted as the main support to the Vice President and the first point of contact for all manufacturing administrative purposes for all senior management at Meiyume (UK). Maintained the utmost level of professionalism and adherence to procedures in line with regulations of safety and security. Key Responsibilities ● ● ● Acted as the main point of contact for all administrative duties for senior management. Handled bookings for meetings. Daily data handling and data analysis. ● ● ● ● ● ● Presented results and trends to global stakeholders. Ensured reports and material were clearly presented and articulated in line with company guidelines. Attended briefings, minuted meetings and followed up on actions and feedback. Managed shared documents. Trained internal staff on new procedures and software. Updated SOPs. Key Achievements/ Projects ● ● ● Implemented the 5S workplace organisation method which improved productivity. Generated analytical reports to benchmark production performance which saved time and money. Produced new SOPs that improved the existing booking system and delivery workflow. Sept 2019 - Oct 2020 | WHSmith Post Office (Cardiff/ Bath) Post Office Clerk Outline First point of contact for all post office customers. Delivering an excellent customer experience offering service, assistance, advice and extra support amongst a high volume environment with daily customer interaction. Key Responsibilities ● ● ● ● ● ● Implemented change management during Covid-19. Ensured processes and procedures were clearly communicated to the customer. Delivered services to support the community. Efficiently managed customer complaints following the correct protocol. Performed regular checks and processes to ensure public safety and security. Handled all post, courier services and resolved any external issues. Key Achievements ● ● ● Developed strategic initiatives to protect public safety. Improved communication and operational structures to improve the customer experience during Covid. Exceeded targets on 5-star customer feedback. Sept 2018 - Jun 2019 | Women for Women International (Society at Cardiff University) Voluntary Social Media Executive Outline Launched a new society focused on raising money for a chosen charity. Conducted marketing strategies to promote events and fundraisers. Key Responsibilities ● ● ● Planned and organised charity fundraisers. Managed online communication and event promotion through social media platforms. Performed administrative tasks such as booking event venues and managing attendance. Key Achievements ● ● Successfully increased the number of volunteers in the society from 3 to 30, an increase of 10 times. Created influence by tripling the expected target within a two-month timeframe. Jun 2018 - Aug 2018 | BuroHappold Engineering (Bath) Digital Marketing Internship Outline Proved support to the Communication and Marketing managers in helping to improve the communication infrastructure. Played an active part in the company's rebranding effort. Key Responsibilities ● ● ● Updated content, intranet posts and social media copy on the company website. Documented architectural developments. Presented developments, awards, competitions internally across different channels. Key Achievements ● Planned, researched and implemented the creation of an internal engineering podcast for graduates.