Christian Elliot
Leader, Coach, Digital Marketer
OBJECTIVE
To join an established, innovative company, provide inspirational leadership, inspire heroic customer service, and bring
unparalleled operational effectiveness as a leader and marketing expert who exceeds expectations and maximizes profitability.
OVERVIEW
Business Leader With 15 Years of Successful Management and Marketing Expertise
Insightful, hard-working, results-oriented, leader with proven ability to create strategic plans, manage complex projects,
lead diverse, cross-functional teams, and establish efficient systems. Demonstrated capability to take initiative and deliver
results that surpass organizational objectives. I bring strong interpersonal skills and believe in continuous improvement.
EXPERIENCE
2017-Present
TRUE Whole Human - CEO, Founder, Owner
Front Royal, VA
Successfully transitioned brick-and-mortar, health-and-fitness boutique (see below) into a virtual, hightouch, highly-effective, 13-week, group-coaching program.
Created and manage robust library of all course content including videos, worksheets, and FB groups.
Generated $75K in coaching revenue in 2019.
Successfully coached dozens of people to better health using our online and social-learning system.
Developed well-rounded, digital-marketing skills such as copyrighting, website/funnel building, SEO,
automation, organic/paid traffic via blog/Facebook ads, and adjusting strategy based on analytics-
TRUE Health and Wholeness - CEO, Founder, Owner
Arlington, VA
Created, planned, pitched (raised $250K in capital), established, and managed a holistic, health and
wellness business (generated over $800K in revenue in 2016) which included operating four, brick-andmortar locations over the course of 9 years.
Designed systems, processes, and leveraged technology to manage day-to-day operations.
Led, motivated, and supervised a staff that grew to over 40 employees which included Personal Trainers,
Group Fitness Instructors, and a team of wellness practitioners -- chiropractors, acupuncturists, massage
therapists, naturopaths, muscle activation technique specialists, and nutritionists.
Managed P&L, Balance Sheets, and Cash-Flow statements in Quickbooks Online.
Studied, created, and oversaw social media, digital and print advertising campaigns.
Created and successfully led multiple, profitable, 6 &12-week, small-group training, boutique-style fitness
programs encompassing over a dozen different exercise formats.
Implemented numerous educational programs, including nutrition and accountability for various health
and body transformation goals. Participants saw consistent losses in body fat between 3-9%.
Business was recognized by clients giving over 100, 5-star reviews and testimonials on the Internet.
Personally logged over 15,000 hours of 1-1 Personal Training with highly-satisfied, long-term clients.
This led to highly-refined and compassionate people skills and gave birth to successful Life-Coaching
program that included high-empathy, creative problem solving, and various forms of accountability-
Gold's Gym - Personal Trainer
Arlington, VA
Offered Fitness Manager role after two months of employment.
One of the top three revenue grossing trainers (company-wide) within two months of starting.
EDUCATION
Formal
2003
Fuller Theological Seminary - Masters of Divinity
1998
Calvin College - BA in Communications
Certifications
2007
Certified Personal Trainer - National Academy of Sports Medicine
2005
Nutrition Consultant - American and International Association of Nutritional Consultants
Ongoing
2017-Present
Digital Marketer, Frank Kern, Russ Ruffino, Traffic and Funnels, and several others
2016
Donald Miller's Story-Brand Workshop
2015
Darren Hardy's High Performance Forum
SAMPLE WORK AND SOFTWARE SKILLS
Websites, Funnels, and Blog
TRUE Whole Human - Authority sites
www.truewholehuman.com and www.truewholehuman.com/marketing
Weight-Loss Webinar - High-ticket coaching funnel
www.weightlosswebinar.com
Female Cycle Training - Video-series lead magnet
www.truewholehuman.com/femalecycletraining
Health, Fitness, and Nutrition Blog
www.deconstructingconventional.com
Freelance Web Designer, Messaging Coach, and Digital Marketer - Upwork
Built websites, funnels, and coached clients in the following industries:
Legal, construction, HR, non-profit, tour guide, health and fitness, fashion
View freelance bio and Upwork portfolio at:
https://www.upwork.com/freelancers/~01cf959e0e-#specializedPortfolios
Software Skills
Website, Funnel Building, and CRM software:
Wix, Kartra, Infusionsoft, Clickfunnels, GoDaddy, Webinar Jam, MindBody, Facebook Ads Manager
Editing:
Adobe Premier Rush, iMovie, Camtasia, Canva
Other:
MS Word, PowerPoint, Excel, Basecamp, Asana, Zoom, Trello, Skype, Google Docs and Sheets
References available upon request
