Summary Of Qualifications
Creative thinker who enjoys learning new things and solving problems
Organized team player with background in marketing and sport management
Knowledge of principles and methods for showing, promoting, and selling products or services
Strong marketing strategy and tactics, sales techniques, and sales control systems
Ability to increase web traffic and sales through the use of Email Marketing Programs
Proficient at Windows, MS Office, and Adobe Creative Suite
HTML/CSS Coding
Forum administration: Vbulletin, PHPBB
Education
Bachelor of Science in Sport ManagementMay 2011
Barry University, Miami Shores, FL, School of Human Performance and Leisure Sciences
Professional Experience
Delphi Behavioral Health Group – Ft Lauderdale, Florida
Email Marketing Specialist January 2017 – Current
Started Email program from scratch which encompasses:
Creation of automated email drip campaign for potential incoming patients
Integration of SalesForce into the email platform Active Campaign for contact management
Internal company email program (quarterly newsletter, holidays, events, etc)
External email program (B2B, B2C, informational newsletter, outreach)
Management of contact lists and segments to help drive better open and click through rates
HTML/CSS coding of email templates to ensure responsive rendering on desktop and mobile
Campaign planning, creation, and implementation
SMS Text Campaigns
A/B Testing
Statistical reporting of all campaigns sent
Creation and setup of SalesForce email program for Business Development representatives
KLMA, LLC - Miami Beach, Florida
Email Marketing Specialist, DMCA Copyright Protection TeamJanuary 2012 – December 2016
Managed e-mail program to subscribers of 16 different websites
Created Email advertisements in Lyris and Blue Hornet email labs
Created and refined specific segments to target proper audience
Tracked affiliate sales and campaigns through statistics programs
Enforced Digital Millennium Copyrights Act for copyrighted materials
