Christina Osborne

Christina Osborne - |Boulder, CO-● ● ● Great web content & user experiences are the keystone of my work Proven success in ​planning & executing web projects​ from developing & maintaining project plans, creating information architecture & content strategy, writing content, & coding clean, compliant HTML & CSS Adaptable web content professional ​with ○ 9 years of website production & content management experience ○ 2 years of supervisory & project management experience ○ A background in writing & journalism ○ A graduate education in clinical psychotherapy (in progress) Professional Experience Freelance Digital Marketing Consultant Self-Employed Websites​ — Boulder, CO Aug 2016-present Developed a digital marketing development process that hinges on collaboration and continuous improvement Develop relationships with clients to design, develop, copy-write and build informational WordPress sites Web marketing specialist Shambhala mountain center​ — Red Feather Lakes, CO May 2017-March 2018 Developed a new web information architecture and new user journeys to better reflect the mission and goals of the organization Conducted user experience testing, including card sorts, to simplify the user experience on shambhalamountain.org Created and executed a plan to repackage and migrate previous online course offerings to allow the organization to market, sell and maximize the profit from pre-existing content Web Content Manager Blackboard, Inc.​ — Washington, DC April 2015 - Aug 2016 Led content initiatives of blackboard.com migration from a legacy CMS to SDL Tridion. Developed simplified IA, managed a project schedule & coordinated between internal clients & an SEO agency to create searchable content Coordinated the creation of search optimized pages to target 200 non-branded keyphrases. In 2015, the # of keyphrases that ranked increased from 19 to 130, 45 of which appear on page 1 Managed content on two custom built WordPress sites to promote usage of open-source LMS and attendance at company’s annual conference Implemented a range of new tools and processes into the web team’s workflow in order to create time and resource efficiencies Led a quarterly messaging & keyword landscape review of optimized content Skills Content Management Web writing & editing Content strategy Content migrations SEO Keyword research SEO content strategy Google Analytics SiteImprove Project Management Internal & external communications Leading meetings Managing resources & schedules Mitigating project risks Trello SmartSheets Google Drive Suite User Experience Creating mockups & wireframes Developing IAs & content hierarchies Conducting interviews User stories & journeys UX Testing Web Production Enterprise CMSs WordPress SquareSpace HTML/CSS Section 508 & WCAG 2.0 Ran monthly analytics reports & provided content & user journey recommendations to help drive potential buyers into our marketing funnel Implemented translated copy across 25 international Blackboard websites in SDL Tridion Senior Web Content Manager (Team Lead) Aquilent, Inc. ​— Laurel, MD Aug 2014 - Jan 2015 Led a geographically-distributed team of 8 to make time- & politically-sensitive content updates on a catalogue of HHS websites using multiple web content management systems Managed daily website operations & maintenance, content migration projects & new site deployments; led transition of new sites from development to operations & maintenance; developed and distributed content posting best practices, particularly related to 508 compliance & responsive design Managed creation & maintenance of a library of technical process documentation Led a content review of a backlog of 1,300+ HHS.gov pages & implemented responsive solutions for legacy layout tables, data tables & iframes Web Content Specialist Aquilent, Inc.​— Laurel, MD Jan 2012- Aug 2014 Executed Web content requests, including politically-sensitive pages, press releases, & blog posts across HHS websites using a number of content management systems, including Percussion, WordPress & Drupal Implemented content for large scale site migrations & new site deployments Performed 508 Compliance issue management & corrected 508 issues by writing compliant HTML mark-up Education Master’s of Art in Clinical Mental Health Counseling Concentration: Contemplative Psychotherapy and Buddhist Psychology Naropa University Graduated — 2019 Bachelor’s of Science in Magazine Journalism Certificate in Women’s Studies Ohio University Graduated — 2007 Volunteer & Community Service Marketing Coordinator Shambhala Center Washington, DC —- Webmaster Working Women’s History Project Chicago, IL —-