Christine
Raeburn
Regional Commercial
Manager
Contact
Address
Santa Cruz, Trinidad &
Tobago
Multi-talented Regional Commercial Manager with over 10 years of
successful experience in business development within the Sales &
Marketing industry. Proven leadership skills with a strong reputation for
resolving problems, improving customer satisfaction, and driving overall
operational improvements. Consistently promoted and rewarded for
organizational development and brand management excellence.
Recognized for inspiring management team members to excel and
encouraging creative work environments.
Work History
2018-06 Current
Regional Commercial Manager
-
Trade Marketing Co-Ordinator
-
Brand Manager, Spirits and Wines Divsion
Phone-
E-mail-
Skills
Business Development
Customer Relationship
Management
Logistics and Inventory
Management
Project Management
Digital Marketing
Key Account Development
& Management
Executive Coaching
Negotiation
Software
TechnologyOne SaaS
SAP ERP
Data Orbis
Tableau
Microsoft Office
Suntory Food & Beverage Caribbean Limited
Managed 7 markets within the Caribbean for
Lucozade & Ribena portfolio. (2020)
Managed 12 distributors in 10 markets within the
Caribbean accounting for 63% of the business'
revenues. (2019)
Accurate reporting for Actuals, Forecasts, Budgets
and Supplementary Reports.
Management and achievement of annual targets in
line with Commercial objectives: Depletions, NSV
and OP.
Ensure efficient budget management (customer P&L
responsibility).
Sales Team training and coaching.
Suntory Food & Beverage Europe
Planned, managed and controlled long term and
short term activity plans aligned with company
objectives for 12 markets.
Ensured effective promotions through in-depth
promotional evaluation & management.
Trained and managed national exclusive
merchandiser team to ensure brand and in-store
objectives for success.
Alston's Marketing Company Limited
Managed more than 20 Wine and Spirit Brands with
portfolio value worth approximately $14 million.
Successfully managed diversified team of 15 to
ensure top placement of brands, encourage
customer brand perception, increase market share
and profitability.
Initiated, developed and prepared business plans
with accompanying business strategies for fiscal
year.
Engaged in digital marketing by co-managing
AMCO World of Wines & Spirits social media page-
Trade Development Officer
-
Marketing Executive
-
Trade Specialist
-
Mobile Wing Team Member
Alston's Marketing Company Limited
Assisted with management of portfolio of 75 key
accounts with estimated worth of $8 million in sales
per annum. Promoted brand awareness, placement
& increased sales.
Initiated business contacts to secure new accounts,
as well as, negotiated terms and conditions to
support customer relationship management of new
stakeholders to promote and expand brand
awareness and sales.
Logistics and inventory management to satisfy
stakeholders and customer request and service
delivery.
Red Bull Trinidad And Tobago Limited
Stingrae Caribbean Limited
Red Bull Trinidad & Tobago Limited
Accomplishments
Successfully manages 12 Distributors within 10
territories in the Caribbean. (Suntory Food &
Beverage, 2019).
Increased business contribution from less than 18% to
31% for export markets in 1 year. (Suntory Food &
Beverage, 2019).
Education
2017-01 Current
MBA: Business Administration
-
Post-Graduate Diploma: Business
Administration
Heriot Watt University - Scotland
Heriot Watt University - Scotland-
Bachelor of Science: Psychology
-
CXC & CAPE Examinations : 12 Subjects
Passed
The University Of The West Indies - Trinidad & Tobago
2nd Class Honors
St Joseph's Convent - Trinidad & Tobago
