Christopher Keenan

Christopher​ ​L.​ ​Keenan +39​ ​-​ ​|​ ​Via​ ​Cesena​ ​14,​ ​Milan,​ ​Italy​ ​|​- ​|​ ​06/10/83 Experience Freelance​ ​Content​ ​Consultant,​ ​Senior​ ​Copywriter,​ ​and​ ​Email​ ​Marketing​ ​Owner,​ ​FanDuel.co.uk April​ ​2016​ ​-​ ​July​ ​2017 Remote/Edinburgh,​ ​Scotland/New​ ​York,​ ​USA - Multiple​ ​high-level​ ​responsibilities,​ ​from​ ​crafting​ ​intricate​ ​funnels​ ​to​ ​snappy​ ​sales​ ​copy. - Also​ ​responsible​ ​for​ ​PR,​ ​on-site​ ​copy,​ ​marketing​ ​messaging,​ ​internal​ ​best​ ​practice​ ​documents, and​ ​co-ordinating​ ​contributions​ ​of​ ​other​ ​stakeholders.​ ​Required​ ​outstanding​ ​attention​ ​to​ ​detail on​ ​tight​ ​deadlines,​ ​fresh​ ​content​ ​generation,​ ​and​ ​flawless​ ​editing​ ​skills. - Manager​ ​of​ ​email​ ​list​ ​that​ ​grew​ ​from​ ​zero​ ​to​ ​the​ ​mid-five​ ​figures​ ​in​ ​one​ ​season.​ ​Required detailed​ ​segmentation,​ ​meticulous​ ​cohort​ ​analysis,​ ​and​ ​accurate​ ​reporting. - Creative​ ​lead,​ ​from​ ​concept​ ​to​ ​execution,​ ​on​ ​weekly​ ​advertorial​ ​in​ ​Daily​ ​Mirror​ ​newspaper (average​ ​daily​ ​circulation:​ ​725,000). - Planned,​ ​scripted,​ ​and​ ​even​ ​narrated​ ​successful​ ​ad​ ​campaigns​ ​on​ ​TalkSPORT​ ​Radio​ ​(2.4m listeners).​ ​Experienced​ ​in​ ​crafting​ ​outstanding​ ​content​ ​for​ ​a​ ​range​ ​of​ ​media​ ​channels. - Far-reaching​ ​roles​ ​demand​ ​impeccable​ ​project​ ​management​ ​and​ ​collaboration​ ​with​ ​other stakeholders​ ​across​ ​borders​ ​and​ ​time-zones.​ ​Leveraged​ ​cutting-edge​ ​software,​ ​including​ ​Slack, Basecamp,​ ​Google​ ​Hangouts,​ ​Zoom,​ ​ExactTarget,​ ​Selligent,​ ​and​ ​more. - Masterminded​ ​the​ ​FanDuel​ ​USA​ ​app’s​ ​new​ ​marketing​ ​message,​ ​‘Play​ ​your​ ​way.​ ​Win​ ​your​ ​way.’ in​ ​collaboration​ ​with​ ​the​ ​USA​ ​Design​ ​and​ ​Product​ ​teams.​ ​Now​ ​converting​ ​on​ ​4m+​ ​mobile devices. Head​ ​of​ ​Copywriting,​ ​Content,​ ​and​ ​Communications,​ ​SuperLobby.com Jan​ ​2015​ ​-​ ​April​ ​2016 Glasgow/Edinburgh,​ ​Scotland - Wide-ranging​ ​remit,​ ​including​ ​Copywriter,​ ​Marketer-in-Chief,​ ​PR​ ​Contact,​ ​and​ ​Podcast​ ​Host. Collaborated​ ​directly​ ​with​ ​the​ ​CEO​ ​to​ ​establish​ ​SuperLobby's​ ​authority​ ​as​ ​the​ ​world's​ ​most reliable​ ​fantasy​ ​sports​ ​data​ ​source. - 100,000+​ ​monthly​ ​views​ ​on​ ​a​ ​shoestring​ ​budget.​ ​Achieved​ ​this​ ​by​ ​prioritising​ ​visibility​ ​and establishing​ ​credibility​ ​in​ ​mainstream​ ​channels,​ ​as​ ​detailed​ ​below. - Co-creator​ ​of​ ​the​ ​SuperLobby​ ​Lowdown​ ​--​ ​a​ ​groundbreaking​ ​weekly​ ​data​ ​report.​ ​Cited​ ​by Bloomberg,​ ​The​ ​New​ ​York​ ​Times,​ ​Fortune,​ ​CNN,​ ​The​ ​Washington​ ​Post,​ ​and​ ​many​ ​other​ ​media heavyweights. - Owner​ ​of​ ​a​ ​monthly​ ​two-page​ ​column​ ​in​ ​industry-leading​ ​EGR​ ​magazine​ ​and​ ​website. - Cemented​ ​my​ ​credentials​ ​as​ ​an​ ​online​ ​gaming​ ​industry​ ​authority​ ​by​ ​being​ ​invited​ ​to​ ​judge​ ​at​ ​the prestigious​ ​2016​ ​EGR​ ​Awards. Chief​ ​of​ ​Content,​ ​Worldwide​ ​Jobs May​ ​2013​ ​-​ ​Jan​ ​2015 Glasgow,​ ​Scotland - Chief​ ​of​ ​marketing​ ​research,​ ​website​ ​copywriting,​ ​content-creation,​ ​co-ordination​ ​of​ ​external contributors,​ ​PR,​ ​social​ ​media,​ ​and​ ​CRM​ ​campaigns​ ​for​ ​four​ ​companies​ ​under​ ​the​ ​Worldwide Jobs​ ​umbrella. - Role​ ​required​ ​meticulous​ ​project​ ​management​ ​and​ ​perfect​ ​execution​ ​when​ ​collaborating​ ​with four​ ​distinct​ ​businesses,​ ​all​ ​operating​ ​in​ ​various​ ​niches​ ​within​ ​online​ ​gaming. - End-to-end​ ​co-ordinator​ ​and​ ​author​ ​of​ ​the​ ​influential​ ​2015​ ​BettingJobs.com​ ​Salary​ ​Survey, published​ ​and​ ​presented​ ​by​ ​a​ ​Company​ ​Director​ ​at​ ​the​ ​famous​ ​ICE​ ​eGaming​ ​conference​ ​in Amsterdam,​ ​to​ ​great​ ​industry​ ​acclaim. Education Master​ ​of​ ​Science​ ​with​ ​Merit,​ ​Sport​ ​Psychology ​ ​ ​ ​ ​ ​ ​ ​The​ ​University​ ​of​ ​Stirling Masters​ ​Dissertation​ ​Research​ ​Project:​ ​The​ ​efficacy​ ​of​ ​decision​ ​making​ ​under​ ​time​ ​pressure​. Master​ ​of​ ​Art​ ​(Grade​ ​2:i),​ ​English​ ​Literature ​ ​ ​ ​ ​ ​ ​ ​The​ ​University​ ​of​ ​Aberdeen Hobbies​ ​and​ ​Interests I​ ​regularly​ ​undertake​ ​courses​ ​to​ ​improve​ ​my​ ​professional​ ​and​ ​personal​ ​skills.​ ​Recently,​ ​I​ ​have​ ​completed Steven​ ​Kotler’s​ ​Flow​ ​Fundamentals​,​ ​which​ ​focuses​ ​on​ ​productivity.​ ​I​ ​am​ ​also​ ​a​ ​graduate​ ​of​ ​the​ ​AWAI’s 6-Figure​ ​Accelerated​ ​Copywriting​ ​and​​ ​Business​ ​Email​ ​Communication​ ​classes,​ ​and​ ​Ramit​ ​Sethi’s​ ​Proven Email​ ​Writing​ ​and​ ​Success​ ​Triggers​ ​communication​ ​courses. As​ ​a​ ​successful​ ​online​ ​poker​ ​player,​ ​I​ ​am​ ​a​ ​coach​ ​for​ ​top​ ​training​ ​site​ ​DragtheBar.com​ ​and​ ​am​ ​an established​ ​strategy​ ​writer​ ​for​ ​the​ ​industry’s​ ​leading​ ​publications.​ ​In​ ​my​ ​free​ ​time,​ ​I​ ​am​ ​either​ ​learning the​ ​Italian​ ​language​ ​(current​ ​level:​ ​intermediate​ ​B1)​ ​or​ ​exploring​ ​the​ ​beautiful​ ​city​ ​of​ ​Milan​ ​with​ ​my​ ​wife Louise,​ ​a​ ​schoolteacher.