Daniel Hornung - phone:-
Summary
I am a well-rounded professional trained in all aspects of online marketing. I have the ability to understand and strategise the requirements to drive a website with a fully integrated online marketing approach.
This also combines working towards business goals and driving intent through the website and developing ongoing strategies for optimising campaigns.
Professional Experience
SEO/ Project marketing Lead NOV 2016– Nov 2017
Lendi
I had a hybrid role at Lendi.
1. SEO Lead. Responsible for building organic traffic and driving user intent for the website while educating the business and development team on SEO best practice.
2. Project Lead. Managing a cross functional team of varied backgrounds to develop new website resources. This was in order to grow user intent into the website, drive an onpage action to push business goals through various online strategies.
Inbound marketing specialist Oct 2014– Feb 2016
Reprise Media Australia
Enhance organic visibility and leading clients to drive strategy for an integrated solution from paid search, social and affiliate marketing.
Clients: Kia, MoneySmart, Magshop, KTAS and Jemena
SEO ACCOUNT MANAGER May 2013 – Oct 2014
Resolution Media
Direct client leading and driving organic visibility.
Main clients: Suncorp Bank, CHOICE, Weight Watchers, State Super, Amelia Philips, Bookworld, Cupid Media and Electrolux.
DIGITAL ACCOUNT MANAGER AUG 2012 – FEB 2013
Edge Custom Media
Key Responsibilities:
Managed the Woolworths Baby and Toddler website
Management of the account
The main technical lead and managing the dev agency
Scoping documents and budgeting with new website jobs
Developing SEO best practice
Training the team. Conducted training sessions in SEO best practice and Google Analytics
New opportunities in the digital space and growing the current website
Problem solving with the client and any team technical issues that may occur
Senior account manager Dec 2009- AUG 2012
Blackglass Digital Marketing Agency
Driving solutions for clients from various online marketing techniques.
Main clients: Shop a Docket, Sydney Airport, Lumo Energy, Moving Tracker, Curves, Kerri Anne Kennerly, Kailis Jewelry, Mr. Rental, and rent.com
Key Responsibilities:
Oversaw the Email Marketing Department which also consists of affiliate, banner
advertising, hosting, and website builds.
Lead Account Manager for integrated clients Shop A Docket, Herringbone, Lisa Ho, Greatrounds,
Active sales representative delivering pitches and proposals to prospective clients
Train and supervise the Email Marketing Coordinator
Conduct Social Media monitoring, Google Places establishment, SEO Ranking Reports and
Google Shopping tracking implementation
Provided email marketing management to all clients. Ability to create accounts, train clients and staff in best practices and compile post broadcast analysis.
Owner and project lead - March 2011-Present
Shemesh Media Agency
To develop and enhance the local visibility of a business to it's target market. This is completed through a fully integrated approach using various sources such as website builds, PPC, SEO, affiliate marketing and email marketing.
MARKETING COMMUNICATIONS OFFICER, 2004 – 2009
Printing Industries Association of Australia
Key Responsibilities:
Orchestrated and promoted association’s award events through online and print media
Crafted press releases, follow up comments, and queries to distribute to media outlets
Distributed electronic newsletters to local and national demographics
Constructed, proofread and edited website content using a proprietary CMS
Trained and assisted staff members on technical issues such as software and computer operations
Education & Credentials
Advanced Diploma in Management
Business Diploma
Skills
Developing a strategic approach to match business goals and optimising campaigns.
Understanding business requirements and communicating this to various teams for implementing
Communicating digital requirements to technical and no technical teams
Google GAIQ
Project Management
Developing strategies to enhance and track the user journey
Advanced experience with HTML and numerous CMS platforms
