Daniela Gomez

Daniela Posada Gómez Skype: danielaposadagomez Email:-Cellphone: - PROFILE: Hard working and results oriented person, determined and enthusiastic, I have developed good planning and organizational skills and am confident working independently or as part of a team. I am a good communicator with proven inter personal skills and am used to working in a team whilst also being capable of using own initiative. WORK EXPERIENCE NEWELL BRANDS - OSTER DE COLOMBIA LTDA. / SMALL APPLIANCES BU (2015 – January 2018) Job Title: Digital/Ecommerce Manager  Management and administration for Colombia/Peru ecommerce operation. (B2C / B2B / E-Retail / Marketplace)  Development of Ecommerce department, leading operations/logistics, after sales service and administration.  Grew online business 50% -) Increased conversion by 35%, increase 125% BDD and achieved year-on-year revenue growth of 75%.  Generate Marketing strategy mix included email, PPC/Ad words, social (FB Ads), SEM/ SEO and affiliate programs.  B2C + B2B managed full project lifecycle: strategy, design, development, testing, and implementation.  Responsible for site analytics and testing to drive growth for ecommerce KPIs. (Google Analytics/SemRush)  Manage SEO strategy and campaigns to grow user base and improve brand awareness.  Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand.  Planned and executed on-site merchandising, affiliate marketing, email marketing, search engine marketing and titlebased/seasonal promotional offers.  Maintained relationships with drop ship vendors through online support, order entry and order fulfillment.  Worked with web development teams to create new mobile site. Developed content, sales and marketing strategy.  Coordinate ecommerce shipping companies/models (Drop shipping, cross docking and pickup).  Worked with key stakeholders to determine KPIs and used Google Analytics to track and report success of the set goals.  Budget management, investments, suppliers and digital marketing agencies. CREATIVIALAB (España/Barcelona) (December 2014 – June 2015) Job Title: Digital Manager  Create and maintain an online business plan for each Brand.  Keep current knowledge of online trends 1  Updating website for new mobile or computer systems to appeal to current and future customers.  Provide analytic reports of online sales.  Search Engine Optimization (SEO), PPC, Social Media, Email marketing.  Developed and maintained branded social media and blog.  Managed all aspects of content management for store catalog, coordinated development of assets using internal resources and external agencies. JARDEN CONSUMER SOLUTIONS / OSTER DE COLOMBIA LTDA. (March 2012- Sept 2015) Cargo: Brand Manager and Digital Coordinator  Planning and execution of all communications and media actions on all channels, including online and social media  Assisting with product development, pricing and new product launches as well as developing new business opportunities  Creating and managing promotional collateral to establish and maintain product branding  Communicate our brand personality internally and align company around foundational ideas  Managing the budget for advertising and promotional items.  Competitor and customer insights analysis.  Conduct research including target audience identification, competitive analysis, qualitative web site profiling, search engine keyword analysis, and secondary research aggregation  Coordinate the trafficking of digital media creative assets between agencies, publishers and technology providers.  Analysis of sales forecasts and relevant financials and reporting on product sales.  Collaborate with internal teams to create landing pages and optimize user experience  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  Oversaw creative direction for web and email content, as well as promotional strategy and implementation  Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes. ACADEMIC BACKGROUND: Title: Master IEM Business School (Spain/Valencia- Master in Digital Business Title: Master EAE Business School (Spain/Barcelona- Master en Dirección de Marketing y Gestión Comercial Títle: Bachelor Northwestern State Univeristy (USA) Major: Social Science - Minor: International Marketing United States - Title: Diplomado en Marketing y Comunicación Digital Universidad Javeriana Cali 2012 Title: Diplomado en Dirección Comercial y Ventas Internacionales Universidad Icesi Cali – 2014 Title: eCommerce Retail Online Certification - 2da Edición ECommerce Institute de Latinoamérica al Mundo LANGUAGES: English and Spanish 2