Chief Executive Officer at In Media Agency-
Software Developer and Architect, Project Manager, Entrepreneur...
Twenty-one years’ professional experience designing, developing, supporting, and selling business and
enterprise software to businesses and organizations worldwide.
Expert-level database and software design and development, with thorough understanding of algorithms and
efficiency, data structures, work-flow and user-interface design.
Founder and CEO of Alquemedia S.A.S., a software development company based in Cali, Colombia, and
focused on developing web and mobile applications for businesses.
CAREER HIGHLIGHTS AND MILESTONES
- Founded 2 software services businesses, including current company (7+ years)
- Sales Director and Customer Relationship Manager. Cold calling, cold emailing, account management,
customer service and support.
- Experience with CRM systems Salesforce.com, Bitrix24, Capsule CRM.
- Software developer with 6+ years' experience
- Creator of web development framework "Code Alchemy" (GitHub) for PHP development
- Project Manager, leader of teams of up to six software developers
SOFTWARE DEVELOPMENT SKILLS
- Agile Methodology
- Computer-science and mathematical foundation: Complex algorithms and efficient data model design
- Front-End Web Development: HTML5, CSS3, ReactJS/Redux, AngularJS 1 & 2, Stylus, UI-Bootstrap,
Material Design, jQuery
- Back-End Web Development: PHP7, Laravel, CodeIgniter, Yii, Code Alchemy. Database development using
- APIs and Integration: Paypal, Stripe, Google Cloud, Google Services, PayU Latam, Facebook, Twitter,
Instagram, Pinterest, Envato
Chief Executive Officer at In Media Agency
July 2017 - Present
We launched In Media Agency as the next phase in the evolution of the mission I had started with
Alquemedia, to help our clients grow their businesses through rich interactive multimedia design and user
experiences. We have also added a Digital Marketing and Social Media Management service to help new
businesses quickly catapult to the next level.
As CEO, I am mainly responsible for setting the strategic focus and direction of the company, managing our
executive staff, and negotiating alliances and partnerships.
Along with these duties, I continue to architect and develop software for our web development clients, and
lead our team of developers.
Co-Founder, Chief Architect at Alquemedia SAS
October 2009 - June 2017 (7 years 9 months)
As founder and C.E.O. of Alquemedia SAS, my responsibilities include the advancement of our business
through sales and strategic growth.
Alquemedia is focused on delivering premium software solutions and integrations, across several verticals,
including sales, HR/recruiting, and renewable energy production.
Our products focus on several key areas:
- Process and workflow automation
- eCommerce and secure transactions
- Business Intelligence and analytics
Consulting Software Engineer at Bragbook Media, LLC
March 2013 - June 2015 (2 years 4 months)
As a consulting software engineer for the company, I have principally been responsible for developing the
entire platform, and implementing the functionality requirements as specified by the business
Assistant IT systems engineer
January 2010 - March 2010 (3 months)
In late 2009 and early 2010, Lo Coloco films assembled a crew of talented artists from around the globe, to
help produce a 5 minute preview trailer for Ana, an upcoming feature animation by award-winning director
I joined the crew for two months beginning in January 2010, as the crew entered peak production, to render
the trailer for the Festival Internacional de Cinema Guadalajara (Mexico's largest film festival.)
During this time, I helped support the render systems, servers and workstations, troubleshooting issues and
assisting in the planning for both new equipment and studio growth.
Solutions Consultant, Partner
September 2007 - September 2009 (2 years 1 month)
Provided consulting, systems architecture and business analysis services to customers of Salesforce.com
application platform, as well as new customers desiring to develop new applications. Began first as an
independent consultant, and grew organically to incorporate. Worked with CEOs, Vice Presidents and
other business executives to analyze existing business processes and existing technologies, and created
implementation and migration plans for Salesforce.com CRM and platform.
Examples of consulting and implementation services provided:
-- Review of existing business processes, and design of an implementation plan, data migration plan based on
business processes and/or use cases.
-- Design and implementation of a data model.
-- Migration of legacy data into Salesforce.com, including clean up and inspection of data, mapping, and
-- Creation and modification of business objects and business rules.
-- Training for end users and administrators.
-- Design specification for custom development (Apex, VisualForce, Sites) to implement client requirements.
Managed development and deployment of Apex and VisualForce code into client production Force.com
instances. Performed work primarily in San Francisco Bay, but also for remote clients around the world.
Incorporated with Curtis Christensen to form partnership. Architected and implemented information
systems to manage business processes such as sales, account management, contract management, invoicing,
equipment provisioning, and customer service. Generated more than USD 500,000 in company revenue.
Clients included Kayak Software Corporation and Fat Spaniel Corporation.
Client Executive (Service Manager) at Verizon Business
October 2005 - April 2007 (1 year 7 months)
Joined company's Remote Applications Operations team (formerly Totality.com). Worked onsite as Service
Manager for Gap Inc Direct and Biogen Idec. Led and participated in daily and weekly technical and
business reviews of technology implementations. Escalated priority one issues to remote operations center
and/or onsite engineers, 24 hours per day, 7 days per week. Managed and resolved issues tickets, interfaced
with third party vendors, and analyzed problem trends for root causes. Mentored engineering staff and
encouraged career development.
May 2005 - October 2005 (6 months)
While exploring my creative interest in photography, I had the pleasure of working with Steve Edson in the
summer of 2005, assisting him in creating new business opportunities, and learning some of the specifics of
commercial and fine art photography.
Contract Sales Consultant at Everon Technology Services
January 2004 - April 2005 (1 year 4 months)
Joined nascent company as a contract salesperson, helped developed new business in Metro Boston. Signed
up new companies in technology services, insurance and banking.
The Muscular Therapy Institute (now Cordiva). 2002 - 2004. Took a break of several years from technology
focus to study massage therapy.
Technology Transfer Coordinator
June 1998 - October 1999 (1 year 5 months)
Using skills in Oracle SQL and PHP, developed internal web applications to manage intellectual property and
technical support cases, accessing the company's production Oracle databases. Assisted in setting up onsite
laboratories; including the calibration of Tecan Genesis Lab Robotics, and custom developed applications.
Interfaced between end users (lab sciences) and informatics teams to close loop on applications feedback,
user acceptance, and technical support.
January 1995 - June 1998 (3 years 6 months)
Memco developed a novel approach to providing role-based security for UNIX operating systems. As
systems engineer, provided pre-sales and post-sales support throughout the product lifecyle. Provided
support in various capacities to many of the company's clients, including the Federal Reserve Bank
of New York, Chase Manhattan Bank, The Hartford Courant, Motorola Semiconductor, and others.
Developed UNIX PERL and Shell Scripts to perform product installations, as well as creation of initial
database configurations, and environmental checks pre- and post-installation. Performed technical product
demonstrations and technical and business user trainings.
the Hebrew University of Jerusalem
Bachelor's of Sciences (B.Sc, Computer Sciences, 1991 - 1995
The Hebrew University
B.Sc., Computer Sciences, Mathematics, 1991 - 1994
Chief Executive Officer at In Media Agency-
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