Dawn John

DAWN JOHN-- Skills ∙ Digital marketing strategy, content creation, social media management, email marketing, machine learning. Trainings and Certifications ∙ Artificial Intelligence | Africa Agility | 2023 ∙ Digital Marketing | Digital Marketing Skills Institute | 2023 ∙ Project Planning and Management | Perk Group Africa | 2021 ∙ Humanitarian Information Management | IMMAP | 2019 PROFESSIONAL EXPERIENCE Artificial Intelligence Engineer | Africa Agility | 2023 – Present ∙ Actively engaged in AI training with Africa Agility, deepening expertise in artificial intelligence and machine learning. ∙ Participating in practical AI projects, applying algorithms to extract valuable insights from data, enabling data-driven decision-making. ∙ Currently working on a project, ‘developing an Agile mentoring platform’ with team members. ∙ Exploring the potential of AI to revolutionize industries and enhance operational efficiency. ∙ Embracing a holistic approach to problem-solving by integrating AI with digital marketing strategies for enhanced campaign performance. ∙ Excited to leverage the synergies between Digital Marketing and AI to drive transformative results for businesses in the digital landscape. Digital Marketing Specialist | Digital Marketing Skill Institute | 2023 - Present ∙ Completed comprehensive training at the Digital Marketing Skill Institute, specializing in Digital Marketing strategies and techniques. ∙ Developed expertise in creating precise customer avatars, allowing for highly targeted marketing campaigns. ∙ Designed intricate sales conversion funnels using Funnelytics, optimizing campaign performance and driving higher conversion rates. ∙ Orchestrated live Ad campaigns across various digital platforms, consistently meeting or exceeding client objectives. ∙ Demonstrated proficiency in post scheduling and management, ensuring consistent and engaging social media presence. ∙ Generated detailed page evaluation reports, providing actionable insights for improving online performance. ∙ Utilized data-driven strategies to tailor marketing efforts, enhancing audience engagement and boosting conversion rates. SOLIDARITES INTERNATIONAL – September 2021- May 2023 REGIONAL MEAL MANAGER ∙ Strengthened program teams' expertise in data collection, analysis, and indicator measurement through capacity-building and training module development. ∙ Provided technical support for M&E activities, data management, and the integration of cross-cutting issues within program teams. ∙ Designed and adapted tools for monitoring indicators, impact assessment, and risk analysis, enhancing program effectiveness. ∙ Coordinated M&E missions and post-intervention monitoring in collaboration with various departments, ensuring data- driven decision-making. ∙ Contributed to the development and harmonization of M&E tools and plans, validating the relevance of reports and recommendations while actively participating in accountability strategies. ∙ Proposed adjustments and new activities to enhance operational quality, collaborating with project managers and MEAL Coordinator. SOLIDARITES INTERNATIONAL - September 2018 - July 2021 MEAL ACTIVITY MANAGER ∙ Provided comprehensive methodological support to program teams in areas like M&E planning, data collection, indicator tracking, and complaint response mechanisms. ∙ Established mechanisms to ensure accountability toward affected populations, emphasizing transparency and responsiveness. ∙ Contributed to the development and application of SI's institutional policies and cross-cutting approaches, aligning programs with organizational strategies. ∙ Offered technical guidance to specialists and project teams, helping establish quality indicators, monitoring methods, and data collection tools. ∙ Analyzed collected information and knowledge to enhance collective learning, continuously improving learning frameworks and methodologies. Represented SI's MEAL and IM expertise in regional networks and contributed to advocacy efforts in line with operational and regional priorities. CRUDAN/TEARFUND - August 2015 - August 2018 ROVING MONITORING AND EVALUATION OFFICER ∙ Designed and managed the development of an Open-Source database system for MEAL data collation, analysis, and reporting, enhancing data management capabilities. ∙ Led data management, analysis, and report writing for needs assessments, Knowledge, Attitudes, and Practices (KAPs) studies, and post-distribution monitoring, contributing to project success. ∙ Provided critical MEAL input during proposal drafting for projects of varying complexity and geographic diversity, ensuring data-driven project planning. ∙ Utilized data platforms, databases, and technology tools to capture and organize data, training staff in tool usage for efficient data handling. ∙ Collaborated in developing comprehensive project plans, task descriptions, resource estimates, and work plans. Managed project assessments, KAP surveys, and post-distribution monitoring for the Joint Response initiative. EDUCATION ∙ Diploma in Humanitarian Project Cycle Management | Bioforce | 2021 ∙ Masters in International Cooperation and Humanitarian Aid | KALU Institute | Inview ∙ Higher National Diploma in Public Administration | Plateau State Polytechnic | 2013