Dawna Lemoine
CELL - | EMAIL-|- A St, Edmonton
Portfolio: dawnalemoine.com
SKILLS
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Promotional Management
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Online Engagement
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Email Campaigns
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Marketing Strategies
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Content Marketing
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Tracking & Reporting
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Social Media Strategies
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Google Analytics
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Multi-tasker
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Digital Campaigns
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Adaptable
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Wordpress
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Website Management
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Adobe Creative Suite
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Microsoft Office
KEY ACCOMPLISHMENTS
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Slashed marketing expenses by over 50% for the Kingsway District Association by designing all
marketing collateral in-house rather than outsourcing. (E.g. saved over $8,000 on graphic design
costs on the Kingsway District Directory)
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Streamlined a new process called a ‘blog widget’ that was on the front page of Kingsway’s District
Association website, thus substantially increasing website traffic flow to the site. Within one-month
website traffic increased to over 40%
EMPLOYMENT HIGHLIGHTS
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Communication Skills
- Skilled with influencing a targeted audience through various marketing and social media initiatives
- Communicated with various vendors to acquire resources and ensure projects were successfully
executed
- Initiated social media contests to engage the community, bring brand awareness and strengthen
relationships
- Ability to build authentic relationships
Creative Skills
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Developed all content for websites, social media and other online platforms
Designed marketing collateral such as newsletters, ads and promotional materials
Designed content for electronic signage
Created and designed all templates and scheduled email campaigns
Project Management Skills
- Coordinated advertising initiatives by connecting with media representatives
- Effectively managed promotional material
- Prioritized tasks to ensure projects met deadlines
- Streamlined processes for departments to increase work efficiency
- Managed websites, a Wordpress blog, MailChimp, Survey Monkey, Eventbrite and all social media
outlets
- Created and distributed electronic communication material such as email campaigns
Technical Skills
- Proficient in Windows and Mac based programs
- Extensive understanding of Adobe graphic applications
- Knowledgeable in MS Word, Excel and PowerPoint
- Ability to apply measurement programs to track online engagement
- Determined traffic flow on website using analytics and produced statistical reports using Google
Analytics
- Utilized automated technology tools such as Buffer, Hootsuite, Mailchimp, and more
- Thorough understanding of SEO techniques
- Used various social media analytical programs such Klout, Twitter, Facebook, Fan Karma, Mention
and many others
WORK EXPERIENCE
EDUCATION
CERTIFICATIONS
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Marketing Consultant
2012 - Current
Freelance Work, Edmonton, AB
Shaw Academy – Distinction
Digital Marketing
Google Analytics – Google
Project Leadership – NAIT
Marketing Professional – NAIT
Marketing Coordinator
2013 - 2016
The Kingsway District Association,
Edmonton, AB
Marketing Assistant
2008 – 2012
Northern Alberta Institute of
Technology (NAIT)
Business Administration Marketing Diploma
Northern Alberta Institute of
Technology (NAIT)
Media and Design Digital Media Design Diploma
Northern Alberta Institute of
Technology (NAIT)
VOLUNTEER WORK
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Edmonton Ringette Federation
Fundraiser, Gift Coordinator
Graphic Designer
