DS
DEA SIMON- |-|
WWW.LINKEDIN.COM/IN/DEASIMON
ABOUT ME
EXPERIENCE
I work with business leaders to
create solutions and drive
initiatives that ensure the
organization’s focus is on their
customers, not their technology
and process challenges.
SALES OPERATIONS MANAGER • BRIGHTWHEEL • 6/2019 – DATE
Executing the Go-To-Market (GTM) strategy + systems by partnering with
the customer facing functional leaders, in Sales, Customer Success,
Marketing, Finance and Engineering.
SKILLS
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Salesforce.com Certified
Admin
WhatFix Certified
Outreach
MS Office
G-Suite
Training / Change
Management
Program/Project Management
Process Development &
Improvement
Sales and Marketing
Operations
EDUCATION
Capella University – BS (Business
Leadership & Mgmt.) in process
Certified SFDC Admin 201
Olivet College
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Administration and management of Salesforce Lightning platform.
Evaluate, Implement, integrate, and manage enabling technologies
across the GTM organization.
Manage vendors and developers to constantly optimize system
implementations and drive toward efficiency.
Lead and coordinate Sales process, strategy, and reporting within
the go-to-market (GTM) organization.
Work closely with Sales leadership to inspect process quality and
prioritize opportunities for improvement.
Work with GTM organization on areas requiring significant training
and change management and own/drive in a way that minimizes
disruption.
Partner with all teams across the company, including product and
engineering, to improve cross-functional work processes and
ensure alignment and execution on cross-functional strategic
objectives.
Partner with functional leads and finance/analytics to lead and
ensure all Sales training and performance reporting exists in
actionable form.
SENIOR SALESFORCE TRAINER • JPW CONSULTING •10/16 – 8/17
(CONTRACTOR) AND 11/2017 – 4/2019 (FTE)
Building collaborative relationships with stakeholders and users to achieve
adoption goals.
• Demonstrate SFDC capabilities through face-to-face and virtual
training workshops.
• Manage training projects.
• Track and measure effectiveness of trainings.
• Change management consulting.
DS
VOLUNTEER WORK
ASPCA
2016 – 2019 Donor and Shelter
Volunteer
Girl Scouts of America
2010 – 2017 Troop Leader
Parent Teacher Association
2010 President
2009 Vice-President
2008 Parliamentarian
ADDITIONAL
INFORMATION
References can be provided upon
request.
DEA SIMON
PAGE 2
SENIOR CONSULTANT • DEA SIMON CONSULTING • 2002 – 10/2016
As a Certified Administrator, I work with organizations on process
improvement, sales and marketing operations, and organizational
development in addition to designing and implementing Salesforce.com
instances.
• Salesforce (SFDC) Administrator/Implementation
Manager/Consultant.
• SFDC application set-up, customized third-party application
inclusion.
• Standard object maintenance and customization to meet the
functional needs of the organization.
• Advanced object customization (e.g., custom buttons, workflows,
custom objects, etc.).
• Process improvement enhancements for sales and marketing.
• Business development process creation and execution.
• Hired and managed analysts and developers to aid in project
completion.
SALES OPERATIONS MANAGER • LYTX, INC. •11/14 – 12/15
Organized sales processes for rapidly growing transportation organization
and optimized their use of SFDC.
• Support of 50+ sales team members and 30+ marketing team
members on all process and operational issues and solutions.
• Successfully implemented and managed a training program for all
sales-utilized technologies.
• Managed a full Marketo build from zero to full scale in 6 months
including customer journeys, follow-up plans, and full automation.
• Created and managed an inter-department “Circle of Success”
program, based on Agile methodologies, to ensure that the SFDC
application maintained accuracy, consistency, and validity with
each change request (500 users).
• Successfully implemented the use of communities for third-party
telemarketing agencies used for lead generation.
• Hired and managed Sales Analyst.
SALES OPERATIONS MANAGER • ONE HEALTH SOLUTIONS. •
8/12 – 11/14
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DEA SIMON
PAGE 2
Built and maintained a SFDC instance and provided structure and process
to the newly established sales team as well as marketing and customer
service.
• Reconfigured the SFDC instance to provide a true lead lifecycle
process, user and data security (HIPAA compliant), and
development of dashboards and custom reports.
• Quarterly training sessions for all SFDC users.
• Sales planning and analysis.
• Marketing operational support – lead B2B lead generation activities
including press releases, webinars, social media, and management
of all trade-shows and conferences.
• Support of all sales transactions, client invoicing, revenue
management, sales compensation, and quarterly summit meetings.
• Hiring and management of Sales Development Representatives.
EXEC SALES & MKTG ADMIN • FORTUNEBUILDERS • 6/2011 – 8/2012
SENIOR SALES & MKTG ADMIN • CYNTELLECT • 5/2009 – 6/2011
SALES OPERATIONS MANAGER • BIOQ.COM • 2000 – 2002
SALES AND MKTG ADMIN • WOODSIDE BIOMEDICAL• 1998 - 2000
SALES ADMIN • AZURE ENVIRONMENTAL • 1995 – 1998
SALES ADMIN • SCOTTISH AND NEWCASTLE BREWERIES, UK • 1989 - 1993
