Devonnie Garvey

- |-| INTP DevonnieGarvey I’m a copywriter, content creator and digital marketing strategist with a passion for creating conversion-focused copy & content that stand out in the cacophony of bland marketing online. Debunking buyer psychology and testing marketing methods are some of my favorite things to do. My work is fueled by an intrinsic desire to create, and I’m always challenging myself to achieve the next milestone. I’m an asset to any team I work on. EMPLOYMENT 2015 - Present CO P YW RI TE R & M AR K ET I NG S TR A TE GI ST – Freelance To date, I’ve worked with 400+ clients in 50+ countries, both on freelancing platforms and through my slice of the web – Devonnie Media. These experiences have given me a unique perspective on marketing as a whole, and I bring lessons from each job to the next project I work on. Typical Accomplishments 1. Analyzed and improved the copy of a Facebook Ad campaign that went on to help a client in the Subscription Box niche acquire email addresses at just $0.36c per email. 2. Wrote an email sequence that garnered a client in the Social Media Management Services niche an average open rate of 82.35%, a click through rate of 47.02%, and a conversion rate of 15% 3. Created a content marketing strategy for a client in the Website Development niche, and created blog posts that generated new leads when paired with an aggressive Facebook Ad strategy. 4. Wrote email outreach campaigns for a high ticket conference in the Financial Services niche, which got C-level decision makers to attend a specialty five figure conference. 5. Spearheaded a cold email campaign for a client in the Online Marketing niche that got a 90% open rate, 60% response rate and 20% conversion rate. 2016 - 2017 CO NT E NT W RI TE R – The Hoth, Remote I produced White Label SEO content based on client specifications and stringent internal guidelines. I worked with the editor to create creative blog posts that fit into each client’s content marketing strategy, ranging from 500 to 1500 words in length. - |-| INTP Key Takeaways 1. With a turnaround time of 8 hours for each article, I’ve learned how to systemize my writing and have a stellar end product quicker than most writers. 2. Versatility is an understatement, since I had to learn new topics every day to write blog posts that hit the mark in niches like gardening, web design, finance, SaaS, augmented reality, make money online, and construction to name a few. 3. Working on a remote team under the direct management of an editor trained me to on how to work skillfully and thoughtfully, creating an environment similar to what it would be like if I was fulfilling my tasks in person. 2016 CO NT E NT M A R KE TE R ( BU S I NE S S D EV EL O P ME NT) – Internet Income Jamaica Kingston, Jamaica I was an in-house content marketer with a focus on business development at a fast paced startup. I reported directly to the CEO, and received my assignments from her, often with short deadlines. Aggressive selfimprovement was expected, considering that each project was more challenging than the last. Accomplishments 1. Spearheaded the creation of both proposals and grants that garnered significant opportunities for the company. 2. Ghostwrote multiple eBooks including one for people battling cancer, a tribute to the CEO’s triumph over ovarian cancer. 3. Completed an in-depth email marketing course from John Carlton, and implemented strategies and techniques learned to reach the company’s email list more effectively. 2015 GK YO UT H BL OG GE R – GraceKennedy Limited; Kingston, Jamaica As a truly Jamaican brand, I had to immerse myself in GraceKennedy to fulfill this role. I developed content that preserved the brand's voice, adhered to their brand guidelines, while adding an insightful flair that positioned GK as a thought leader in their niche. Key Takeaways 1. Conducted interviews with members of staff, often in higher-level positions than I was. I learned how to convene with busy people, and asked pointed questions to get information for content in a relatively short space of time. - |-| INTP 2. Working with a monolith brand such as GraceKennedy gave me insight into content creation for a multinational company. I perfected a strategy on how to adopt the voice of an established brand. 2015 BL OG GI N G I NT E R N – UNICEF, Remote Wrote investigative and expository pieces on my culture and how it influenced my view of the world, as well as the world’s view of me. I worked closely with an editor who gave me creative direction and guidance. I also connected with other young people worldwide, broadening my worldview and allowing me to experience working on a multinational remote team. 1. Received a certificate of merit from UNICEF for completion of this internship. PUBLISHED IN TH OU G HT C AT AL OG TH E HU FF I NGT O N P OS T TH E F RE EL A NC E TO F R E E DO M P RO JE CT U NI CE F – T H E S T AT E O F T H E WO RL D ’ S C H IL D RE N 2 0 1 7 SKILLS WI RE FR A MI N G SE O BL O G WR IT I NG P RO PO S AL W RI TI N G BU S I NE S S CO P YW R IT I NG WOR D P RE S S WE B D E V EL O PM E NT DI R ECT RE S PO N S E CO P Y W R IT I NG SOC I AL M ED I A M A N A GEM E NT EM A IL CO P YW R IT I NG EM A IL M AR K ET I NG A DO BE P HO TO S HO P TR A N SC RI P TI O N RE S E AR C H