Dewayne Musgrave

DEWAYNE ARTHURTON MUSGRAVE, MBA Becerra & Bravo Building Bajío 345, Roma Sur, CDMX Phone: (- Email:- LinkedIn Profile MARKETING & SALES PROFESSIONAL A results-oriented Marketing & Sales Professional with experience in business development, project management, and customer service. Skilled in creating and implementing marketing plans that include strategic analysis, competition, positioning, messaging, tactics, and budgets. Top performer with a strong track record of driving revenue and achieving top results. Adept at creating and implementing processes designed to deliver exceptional customer service. Excellent communicator in English and Spanish with the innate ability to manage multiple projects with competing deadlines. AREAS OF EXPERTISE ▪ Marketing/ Sales Strategies ▪ Customer Success ▪ Project Management ▪ Business Development ▪ Public Relations ▪ Customer Service ▪ Account Management ▪ Budgeting ▪ Interpersonal Skills PROFESSIONAL EXPERIENCE A NEW LIFE (10/2020 – PRESENT) WELLNESS BUSINESS OWNER ▪ Cofounder of wellness solutions Dansanity Fun Workout Rooms & Dansanity Wellness Systems. ▪ Managing partner responsible for sales, operations, marketing and technology. ▪ Health & Wellness club launch and operations in CDMX. NOLTE (08/2018 – 09/2020) MARKETING & CUSTOMER SUCCESS LEAD ▪ Develop and implement marketing processes/ strategies and best practices for Nolte ▪ Digital (Web & Social Media)/ Content Marketing ▪ Client engagement/ Referral strategy ▪ Optimization performance analysis and reporting UBER TECHNOLOGIES (09/2016 – 06/2018) MARKETING & OPERATIONS MANAGER – RECOGNITION & LOYALTY (02/2018 – 06/2018) ▪ Development, execution, monitoring, and control of membership program projects in Mexico ▪ Execution of digital and traditional Integral Marketing Campaigns focused on the adoption of loyalty programs ▪ Operation and Integration of open ecosystem membership programs with business partners MARKETING & OPERATIONS MANAGER - CARIBBEAN (09/2016 – 01/2018) ▪ Campaign design, development, and execution for new country launches and mature markets. ▪ Project planning and execution for product launches in new and remote markets. Legacy and newly developed apps ▪ Telecom, FinServ and Consumer-oriented partnerships considering benefits for all platform user segments. ▪ Performing high-level market research and analysis for campaign definition operational success ▪ Definition of integrated marketing and communications strategies in English and Spanish to be used across varying markets in the Caribbean DeWayne Arthurton Musgrave Resume, Page 2 INM3RSIÓN - MARKETING AGENCY MARKETING STRATEGIST (02/2016 – 02/2017) LECTRA SYSTEMES S.A. DE C.V (02/2016 – 08/2016) ACCOUNT DIRECTOR, FASHION AND APPAREL INDUSTRIES CARL ZEISS DE MÉXICO S.A. DE C.V (12/2011 – 02/2016) SALES & MARKETING NORTHWESTERN MEXICO, INDUSTRIAL METROLOGY DIVISION (IMT) (11/2014 – 02/2016) PROJECT MANAGEMENT OFFICER (7/2013 – 11/2014) LOGISTICS COORDINATOR IMT MACHINES & ACCESSORY SALES (12/2011 – 6/2013) JWM SOLUTIONS S.C. (7/2011 – 11/2011) MARKETING COORDINATOR ▪ Manage marketing activities of the company, including social media and internet presence, corporate image, marketing material development and implementation, and sales support. EDUCATION Master of Business Administration EGADE Business School (12/2020) Bachelor of Arts Marketing & Specialization in Retail (5/2011) Project Management Diploma (PMI) (11/2015) Monterrey Institute of Technology and Higher Education, Mexico City, Mexico A Level: Information Technology, English, General Studies(5/2004) Allerton Grange Sixth Form, Leeds, UK TRAINING / TECHNICAL SKILLS Executive Education at Uber: Strategy (Harvard Executive Education, 12/2017) Certificate in Digital Marketing (Google & IAB SPAIN, MOOC Format, 01/2016) ICAMI/ ZEISS High Potential Program: Business Administration (ICAMI, October 2015) Process Management (ITAM, May 2014) MS Office, MS Project, G Suite, Asana, Trello, SAP ERP & CRM, HubSpot CRM, WordPress PERSONAL INFORMATION Residency in Mexico (FMM vigente): February 2006 to Present Country of origin: Commonwealth of Dominica (Caribbean) Date of birth: 21 May 1985