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Personal Info
A results driven, self-motivated and resourceful art director with an ability to successfully translate
desired moods, messages, concepts, and developed ideas into imagery. Experience of working in
and contributing to a creative environment alongside designers, copywriters, content strategists user
experience specialists and interactive developers. Possessing an ability to see the big picture and
continually develop new and inspiring approaches to a brief.
Currently looking for a new and challenging position, one which will make best use of my existing skills
and experience and also further my personal and professional development.
Work Experience
Freelance Art Director
One Clever Squad Media Inc., 2016 - Present
Responsible to do design illustration and concept development and task to conceptualize
concepts and ideas, and to do graphic designs such as company calendar, magazine layout,
doing storyboards, supervise photography and videography and doing designs for pitches.
Art Director
Altus Digital Capital, 2017
Responsible in handling a team of Graphic Designers, Multimedia Designers, Videographers,
and Producers. I am in charge of the look of videos and graphics for online ecommerce
online magazine.
Area or Expertise
Conceptualizing Ideas
Communicating Visually
Art Directing Photoshoots and
Videoshoots
Graphic Designing
3D Rendering
Project management
Online & offine production
Client facing
Personal Skills
Art Director
Summit Media, 2013 - 2017
Responsible for developing and executing creative concepts that will feature in magazine in
print and in digital specifically in Yummy, Smart Parenting, Good Housekeeping, YES!, and
Summit Books.
Summary of Duties:
• Developing excellence through innovative & creative concepts across all media.
• Ability to work with other project managers and teams of creative designers.
• Develop and frame creative concepts according to creative brief requirements.
• Communicating design visions and rationale clearly to clients and design teams.
• Conceptualize, visualize and design user experiences.
• Managing and directing photo shoots on time and to budget.
• Involved in developing the clients culture and quality standards.
• Attending conferences, press releases, exhibitions and expos.
• Mentoring junior staff in project development and performance management.
• Organising, initiating and lead brainstorms sessions.
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premier
SketchUp
Academic Qualifications
University of the Philippines Diliman
College of Fine Arts
BFA Visual Communications, 2008
Freelance Art Director
McCann Erickson, 2012
Responsible for task related to design illustration and concept development and task to do
digital microsites, 3D Activation, packaging design, and produce storyboards for TVCs.
Freelance Art Director
Grupo Sorbetero, 2012
Grupo Sorbetero is an Activation Agency. I am tasked to design illustration and concept
development. I manage to make events collaterals, as well as digital collaterals.
Art Director
DRAFTFCB, 2011
Personal Details
Ma. Gisela Francene “Dittle” D.
De los Santos
35S Axis Residences Pioneer St.
Baranka Ilaya, Mandaluyong City
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In charge of developing innovative concepts and creative output in doing above-the-line and
below-the-line projects with the rest of the whole creative team. Tasked to do out of the box
ideas for telecommunication clients and new ideas for pitches.
Junior Art Director - Art Director
SLG Advertising, 2009 - 2010
I managed design illustration and concept development in various promotional projects.
Also tasked to design posters and print ads. Supervise photography session and handled
tasks related in making TVC storyboards.