DONNA KRIZIA GUTIERREZ
- •-• Cavite, Philippines
ABOUT ME
Hello there! I'm Donna, a Facebook Ads Strategist who helps business owners reach a
wider audience, attract more customers, and achieve more for their business. I'm resultsoriented and very easy to work with. I'm excited on how I can potentially add value to
your team.
WHAT I DO BEST
TARGET AUDIENCE
RESEARCH
COMPETITOR
RESEARCH
COPYWRITING
CREATIVES
ANALYTICS &
OPTIMIZATION
CAMPAIGN STRATEGY
& MANAGEMENT
EDUCATION
CERTIFICATION
COURSERA
Facebook Social Media Marketing | 2021
Introduction to Social Media Marketing
Social Media Management
Fundamentals of Social Media Advertising
Advertising with Facebook
Measure and Optimize Social Media
Marketing Campaigns
UNIVERSITY OF SANTO TOMAS
BS Psychology | 2008 - 2012
FACEBOOK
Certified Digital Marketing Associate | 2021
SAMPLE OUTPUT
Industry: Real Estate
Objective: Lead generation
Ad spend: P45,851.08
Leads: 1,065
Cost per result: P43.05
Industry: Cleaning Services
Objective: Lead generation
Ad spend: P8,472.22
Leads: 128
Cost per result: P66.19
Industry: Audio Tech
Objective: Lead generation
Ad spend: P2,383.26
Leads: 115
Cost per result: P20.72
Industry: Franchising
Objective: Lead Generation
Ad spend: P3,050.42
Leads: 64
Cost per result: P47.66
WORK EXPERIENCE
FACEBOOK ADS STRATEGIST
Digita Donut Marketing | September 2021 - Present
Responsible for end-to-end campaign management which includes:
Audience and Competitor research
Creation of ads (copy and creatives - images and gifs)
Setting up and Launching of campaigns
Monitoring, Analytics, and Optimization
Updates & Reporting
Specialization: Engagement & Messaging Campaigns
Lowest cost per message: P5-P7
ORGANIZATION EFFECTIVENESS SPECIALIST
Philippine Airlines | Aug 2016 - Present
Responsible for organization development programs and initiatives such as
Performance Management, Talent Management, Employee Engagement Survey,
Policy Review, Process Improvement, etc.
HUMAN DEVELOPMENT SPECIALIST
Coca-Cola FEMSA Philippines, Inc. | Mar 2014 - Dec 2015
Responsible for end-to-end recruitment process, training, talent planning, policy
and programs implementation
RECRUITMENT ASSISTANT
Open Access BPO | Jun 2012 - Mar 2014
Responsible for end-to-end recruitment process
