Eduardo E Sierra

EDUARDO E. SIERRA - |-| Tegucigalpa, Honduras Summary ● ● ● Freelance Marketing Consultant Brand Manager for Inversiones Estratégicas S de R.L. Market Research Analyst for Brand Institute, Inc. ● ● ● ● ● Freelance Marketing Consultant July 2014 – Present Market Research and Survey Design Create and establish survey goals to find relevant information for startups and companies. Identify the right target audience and survey methodology to strengthen response accuracy. Draft specific questions and optimize the survey design to boost engagement. Conduct, manage and monitor surveys to ensure reliable response rates and data quality. Analyze survey data sets to extract notable insights and produce client reports. ● ● ● ● Content Creation Prepare and create Social Media-related content, blog articles, website and email copy. Edit client content to increase readability and to maintain message consistency. Monitor current user trends to develop content strategies. Curate and manage content calendars using Social Media management platforms. Experience ● ● ● ● ● ● ● Brand Manager Oct 2007 - July 2014 Inversiones Estratégicas S de R.L. - Tegucigalpa, Honduras Led negotiations and the purchasing process for products in the company’s portfolio. Introduced Vinacafé, a major Vietnamese coffee brand, to the local market and turned it into the company’s most profitable product. Formed a strong commercial bond with supermarkets and retail chains across the country. Market Research Analyst Aug 2004 - Jan 2007 Brand Institute, Inc. - Miami, FL Provided clients with branding and naming services for pharmaceutical and consumer products. Conducted market research studies to measure brand equity, price sensitivity, market segmentation and safety issues. Compiled and analyzed data using standardized methodologies; such as, conjoint analysis and the firm’s own proprietary methodologies. Created and presented recommendations to executives for brand development, line extensions and product positioning campaigns. Survey Researcher Public Policy Research Lab (LSU) - Baton Rouge, LA Education ● Louisiana State University, Baton Rouge, LA Bachelor of Arts, Economics ● ● ● ● ● ● ● Languages: English and Spanish Survey Management: SurveyMonkey, LimeSurvey and Key Survey Data Analysis: Python Libraries and Microsoft Excel Social Media Management: Hootsuite and Buffer Graphic Editing Software: Photoshop, Illustrator and Canva Office Suite Programs: G Suite and Microsoft Office Technical: Objective-C, Python, HTML, CSS and WordPress Skills Sep 2002 - Dec 2003 December 2003