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Ed Orozco
www.linkedin.com/in/eddzio
(LinkedIn)
www.wandr.studio (Company)
edorozco.com (Personal)
dribbble.com/eddzio (Other)
Extracto
Contactar
Aptitudes principales
User Experience Design
User Interface Design
Marketing Communications
Languages
Head of Strategy at WANDR | Product Strategy & UX for SaaS
companies.
Los Angeles, California
I'm passionate about the way design shapes our world and our
interaction with information.
As a designer, I prefer to think in terms of People Experience
because we are all more than just users pushing buttons. Good
design helps people achieve their goals and feel great about it.
Portuguese (Full Professional)
Polish (Elementary)
Italian (Limited Working)
Certifications
Experiencia
WANDR
Head of Strategy
The Data Scientist’s Toolbox
junio de 2018 - Present
Greater Los Angeles Area
Writing for the Web
WANDR is a Product Strategy and UX Design Firm. We are ranked as the #1
Advanced Competitive Strategy
UX Design Agency in Los Angeles and Top Ranked in the United States.
Competitive Strategy
Duolingo German Fluency:
Elementary (Estimated)
Publications
Dispositivos Móviles de Realidad
Aumentada Como Plataforma
de Innovación Disruptiva para la
Creación de Valor de Marca.
I joined WANDR since its inception and have been part of the executive team,
making decisions that directly impact our growth, culture and brand.
As the Head of Strategy, I’m responsible for researching and establishing
design best practices across the team. We are always looking to develop new
ways to work more efficiently, while expanding in different ways to innovate.
I also work closely with our Head of Partnerships and Founder in winning and
scaling our client and business partnerships.
Our Clients Include: Dollar Shave Club, IBM, Geico, Tenable and WWF
Our Services for Startup & Enterprise Clients:
• Product Research, Strategy, and Analysis
• Brand Development
• User Experience & Audit
• User Interface Designs
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Please contact me at-to discuss about your product.
Wander
Product Strategist
abril de 2017 - Present
Everywhere
Blanka Design
UX Lead
octubre de 2016 - abril de 2017 (7 meses)
Everywhere
Keepcon
UX Designer
septiembre de 2015 - octubre de 2016 (1 año 2 meses)
Buenos Aires, Argentina
• Redesigned the entire website boosting monthly traffic 300% in only one
month after launching.
• Redesigned their 2nd round investment pitch deck in which they raised multimillion funding.
• Teamed up with the highly talented front and back-end devs to improve the
usability of the platform based on my qualitative and quantitative research
Hoojobs
UX Designer & Lead Generation
julio de 2014 - septiembre de 2015 (1 año 3 meses)
Buenos Aires, Argentina
• Boosted conversion rates through A/B tests of landing pages and email
campaigns
• Drafted user flows to identify and address pain points in the conversion
funnel
• Created personas out qualitative and quantitative user research that
improved the overarching marketing strategy
Taturo ltd.
Lead UX | Argentina
abril de 2013 - junio de 2014 (1 año 3 meses)
Buenos Aires, Argentina
• Web design
• Promotional graphic design
• Branding
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• I took part in the design of an event of pharmacology
• I was involved in the design of the website
• Community management
• Institutional relations management
• SEM
EPRD.Ltd Policy & Development
International Projects
septiembre de 2011 - febrero de 2012 (6 meses)
Szkolna 36A Street, 25-604 Kielce, Poland
• Analytic assessment of multidisciplinary senior and junior consultants
profiles.
• Budget drafting for development projects funded/co-funded by the European
Commission.
• Translation of official templates and documents in Portuguese, French,
Spanish and English.
• Price negotiation based upon a pre-established margin of profit requirement.
• Occasional training of new employees regarding procedures and workflows.
• Hiring highly capacitated consultants with decades of experiences in multiple
fields.
AIESEC UNINORTE
Incoming Exchanges Coordinator | Colombia
enero de 2011 - agosto de 2011 (8 meses)
Km 5 vía Puerto Colombia - Colombia
• Motivating a sales team of 8 people into achieving challenging goals
• Corporate sales to important companies in the region
• Online marketing campaigns (SEM and social media)
• Number one committee in Iberoamerica in 2011
Associação de Cegos Louis Braille
Marketing Internship
junio de 2010 - diciembre de 2010 (7 meses)
Rua Braille, 480 - Núcleo Residencial Costa e Silva - Porto Alegre, Brasil
• Web site re-design
• Community management
• Voluntary service with blind people on their third-age
• Digital content translator [Portuguese, English and Spanish]
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Educación
Universidad de Palermo
Master's Degree, Design and Visual Communications, General · (2012 - 2014)
Universidad del Norte
Bachelor of Business Administration (B.B.A.), Business,
Business · (2007 - 2012)
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