Edwin Mwai

CURRICULUM VITAE EDWIN MWAI KINYUA P.O Box 218, Nkubu C: - E:-Personal details Career Objective I would like to work with highly skilled and dynamic professionals in a competitive environment so as to bring out the best in each of us while adding more value to the organization by tackling work-related challenges and taking advantage of market opportunities that arise. Educational Background August 2019 - September 2020: University of Illinois Urbana-Champagn Course: Certificate in Digital Marketing April 2020- August 2020: University of California, Davis Course: Certificate in Search Engine Optimization May 2008-April 2011: Jomo Kenyatta University of Agriculture and Technology Course: Bachelor of Mass Communication Other Certifications  Google Ads Video Certification  Google Ads Search Certification  Google Analytics Certification  Google Digital Garage Certification in Fundamentals of Digital Marketing  Hubspot Content Marketing Certification  Hubspot Inbound Marketing Certification  Hubspot Social Media Certification Professional Background October 2020 to Present Communications and Marketing Manager Asal Consulting You will be responsible for: You will be responsible for:  Creating compelling and creative content for the company and its projects by translating our research, data or technical knowledge into digital and social content that attracts and engages target audiences.      Create, curate, and manage content; Provide quality control and ensure all outputs are brand aligned and strategically communicate the Company’s messaging;  Design and implement a communications strategy to increase business and project impact:  Systematically grow the Company’s digital community and deepen engagement across all platforms.  Developing and implement cross-platform social media and digital communications strategies and support leadership to make informed decisions regarding digital strategy  Establish and implement standard operating procedures, for collection and organization of information, knowledge, and experience from the Company’s project;  Provide guidance and training to company staff to help them create engaging content;  Work with team to produce thought leadership articles. Website & Social Media Channels  You will be responsible for the creation, management and editing of web content;  Continually improve the Company’s website to influence and raise awareness of our work;  Provide recommendation on increasing traffic, improve content and increase engagement based on analytics’;  On a day-to-day basis produce content to keep social media up to date (including Facebook, Twitter and YouTube);  Monitor and moderate social media channels.  Project specific tasks  Project manage small-scale web and multimedia products including by writing specifications and  creative, sourcing suppliers, managing, testing functionality and usability;  Develop digital media strategies for specific projects as needed;  Plan for the launch of project deliverables/products and create media content to support launch activities;  Write or contribute to publications which accompany events and activities  Coordinate the marketing of events through digital and social media, advertising, websites, posters or publicity leaflets and attracting media coverage Reporting requirements  Weekly workplan updates to the Director of Business Administration  Prepare written monthly progress reports; September 2019 to April 2020 Digital Marketing Manager Fifth Estate Ltd. RESPONSIBILITIES: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Manage information technology and computer systems             Plan, organize, control and evaluate IT and electronic data operations Manage IT staff by recruiting, training and coaching employees, communicating job expectations and appraising their performance Design, develop, implement and coordinate systems, policies and procedures Ensure security of data, network access and backup systems Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate November 2017 to August 2019 Marketing and Communications Associate Rendeavour (Tatu City) Responsible for marketing the largest urban city development project in East Africa. My work encompassed brand development, corporate communications, media and other stakeholder management, research, and planning & delivery of marketing and advertising strategies for the project. I also managed the corporate social responsibility portfolio for Tatu City.      Marketing and Communications Define the key priorities and overall marketing and communications strategy in conjunction with the sales team Use data analysis techniques to recommend target audiences, offers, marketing channels and response capture methods to improve ROI and sales Measure the effectiveness of campaigns using defined metrics to ensure they are optimally executed Research and identify digital, social and other media trends in local market to enhance brand presence Oversee and coordinate digital marketing and paid media activities ensuring a customer focused brand experience Budget  Align all marketing plans with the budget agreed on at the beginning of each year  Track on a monthly basis the actual expenses and ensure budget is on target Media and PR     Achieve goals and visibility of key stories via media and influencers Plan PR events that are measureable and deliver online and offline visibility, advertising and recognition Overall management of media agency & other key media relationships Review media strategies to ensure delivery of high quality, cost effective, well placed and engaging print, digital and outdoor advertising August 2016 – October 2017 Marketing and PR Manager Jamii Bora Bank  Develop and implement marketing and communication strategies to support business development.  Manage and liaise with media and government stakeholders.  Oversee management of marketing suppliers and engage in contract and terms negotiations.  Manage contracted marketing and public relations agencies.  Spearhead all brand development, design, and marketing production work.  Ensure timely syndication of project news via media engagement, site tours, and events.  Undertake content development for all communication mediums, including press releases, opinion pieces, newsletters, digital platforms, marketing materials, and all advertising mediums.  Manage brand perception and positioning.  Oversee management of the website and social media platforms.  Spearhead events - idea generation, organisation, and related communications.  Use the Customer Relationship Management platform to track and prepare spend, leads and marketing led sales reports.  Evaluate the effectiveness of marketing channels by measuring ROI against sales targets.  Manage annual budget planning and reporting.  Oversee all CSR programs; conduct need analysis and quarterly evaluation and reporting. December 2015 –July 2016 Digital Marketing, Communications and PR Officer- Jamii Bora Bank •Constantly updating, optimizing and monitoring all Organization’s social media channels, digital content and website •Updating the Sharepoint with accurate and relevant content •Managing all leads acquired from the Organization’s digital channels for conversion into business •Conceptualization and production of videos and content to be shared on digital channels •Coverage of all bank events- both video and photography. •Internal communication- updates to staff, •Management of the Organization’s SharePoint September 2014- November 2015 IT/ Digital/ Marketing Manager EnglishPoint Marina •Managing the marketing budget on a day-to-day basis. •Planning publicity strategies and campaigns writing and producing presentations and press releases •Dealing with enquiries from the public, the press, and related organizations •Organizing promotional events such as press conferences, open days, exhibitions, tours and visits •Providing clients with information about new promotional opportunities and current PR campaigns progress •Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos using Adobe Creative Suite. •Providing support in the development and implementation of organizations Communication Strategy and Plan. •Undertaking systematic monitoring and reporting on media coverage of organizations and its project companies. •Developing a media database and relevant material as well as maintaining photo and press archives as needed. •Managing and directing external suppliers and agencies in the delivery of communications and marketing tools, campaigns, etc. •Delivering an events programme, to ensure that brand presence is maximized and strategic objectives are met. •Planning publicity strategies and campaigns writing and producing presentations and press releases. •Dealing with enquiries from the public, the press, and related organizations •Managing and directing external suppliers and agencies in the delivery of communications and marketing tools, campaigns, etc. •Handle the IT docket •Handle the Digital Marketing docket September 2013 to September 2014 Digital Marketing Officer- EnglishPoint Marina         Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaignsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests      Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate August 2012-August 2013 IT/Web Content Manager Kenya Coast Tourist Association •Proactively work with multiple content providers to update the site in all areas. •Oversee, supervise, and manage all teams working UNWTO funded Portal for marketing the Coast and Kenya as a global destination •Work closely with the Web Team and departmental liaisons to support all aspects of our external web presence. •Work closely with Communications Office to maintain a clear content strategy on web outreach channels. •Website management using programming languages CSS3 and HTML5 •Maintain quality control of website standards, content style, and branding guidelines. •Research, write and edit content for both internal and external facing websites, as well as, other electronic communications. •Provide user training and support on content management system. •Coordinate projects with content providers and technical personnel, suggesting interesting ways to present information and engage constituents. •Act as the primary contact for departments seeking improvements or web channel support, ensuring that requested changes are aligned with best practices. •Review website analytics and manage keyword research to identify gaps and Issues related to information delivery. •Keep abreast of new web content practices and trends. •Participate in social media and social media strategy. •Satisfactorily perform other related duties as required. Other Interests Blogging, Web Design, Graphic Design, Web 2.0, SEO, Playing Chess, Reading, Writing short stories, photography, video shooting and editing, Rugby & Travelling. Philip Jones General Manager EnglishPoint Marina- Wilfred Rono Supervisor, Western Region, Kenya Revenue Authority,- Mohammed Hersi Chairman Kenya Tourism Federation and Kenya & Coast Tourist Association.-