Curriculum Vitae
Elena CONSTANTIN
Mobile:- (RO- (CZ)
Address: 5 Kvetna, Prague, Czech Republic
E-mail:-LinkedIn Profile: https://cz.linkedin.com/in/elena-constantin-3aa4727
WORK EXPERIENCE
June 2014 – present
Online Marketing & Sales Manager
Avast Software (antivirus software developer)
Assignments:
create acquisition strategy and constantly align it with business strategy (product: Avast for Business)
website optimization & AB testing to increase sales & conversion for B2B products
cooperation with other teams, such as product development, marketing and web to optimize and maintain
the best online customer experience
organize affiliate marketing campaigns & AdWords campaigns (product: all business products)
revenue forecast (products: all business products & SafeZone browser)
Product Marketing responsibilities for SafeZone browser
Key Achievements:
coordination of a new product launch: Avast for Business and reaching more than 1.5 mil. active users in less
than 1 year
identifying the right channels to promote SafeZone browser which helped me to increase the revenue 3x for
SafeZone browser
expert in using Google Analytics, Google AdWords, LinkedIn advertising and Balsamiq
familiarity in using Atlasian Jira PM Software, Adobe Dreamweaver, Smart Focus
July 2013 – May 2014
Online Sales Manager & Affiliate Manager (freelancer contract)
Emsisoft GmbH (antivirus software developer)
Assignments:
account management for key accounts: Cnet.com, brothersoft.com, softonic.com, computerbild.de, chip.de
lead generation & channel sales activities
organize affiliate marketing & reseller campaigns, recruit affiliates and increase sales coming from them
e-mail marketing for affiliates and resellers
Key Achievements:
plan and launch email marketing campaigns for affiliates & resellers which increased their engagement and
interaction with the company products and helped me to increase the revenue by 20%
expert in using Cleverbridge e-commerce platform and MailChimp platform
June 2011 – June 2013
Sales Director & Affiliate Manager
CyberGhost SRL (SaaS provider)
Assignments:
coordinate a team of 5 people – Marketing & Sales Department (from Romania and Germany)
identify the important KPIs and constantly improve them
define and coordinate marketing & sales campaigns for affiliates and end- users – B2C
define and develop marketing strategies for affiliates on OneNetwork Direct and CleverBridge
account management for key accounts: Cnet.com, brothersoft.com, softonic.com, PcWelt, Top Ten Reviews
Key Achievements:
increase CyberGhost VPN affiliate data base with 60% and the revenue coming from affiliates with 90%
plan and organize more than 30 sales and marketing campaigns which had as results the incremental of
revenue (100%) and incremental in number of users (300%)
July 2010 – June 2011
Marketing Coordinator
Sugar Media (Indoor Advertising Company)
Assignments:
develop marketing and communication strategy for Sugar Media
develop partnerships with event’s organizers & PR activities
project management for company’s new website
Key Achievements:
increase company visibility and awareness by being partner for more than 30 cultural events
September 2007 – June 2010
Media Planner & Buyer
Star Plus Media (Media Agency)
Assignments:
OOH media planning and buying for media agencies, for clients like: Panasonic, Pepsi, Twix, Eureko,
Medicover, Nokia, Deichmann
on-line media buying and planning for Anchor Group
project management for company’s new website
EDUCATION
2005 - 2007
Master Degree in “Communication and public relation”, National School of Administrative and Political Studies
(State University)
2001 - 2005
Business Administration Degree, Universitatea Media (Private University)
LANGUAGES
English - Understanding, speaking, writing - Advanced user (C1)
French - Understanding, speaking, writing - Intermediate user (B2)
German - Understanding, speaking, writing - Beginner user (A1)
Romanian – Native speaker
COMPUTER SKILLS
MS Office, basic HTML (Dreamweaver), e-commerce and affiliate platforms, AdWords, certified Google Analytics,
Omniture, Piwik Analytics, mailchimp platform, LucidChart, Balsamiq, Jira.
OTHER SKILLS
Strong negotiation, analytical, organizational and communication skills, strategic media planning, conversion
optimization, e-mail marketing
OTHER ACTIVITIES
Silicon Valley Program "The future of online search and advertising" – September – October 2015, San
Francisco
Sales and Marketing Course at Asebuss Exec-Edu- 2010 - 2011
Time Management Course held by Mastering Mind and Soul (NLP Course) - November 2008
Business communication and negotiation Course held by Mastering Mind and Soul (NLP Course) - October
2008
