Elisabetta Macaione

Elisabetta Macaione Mantua, Lombardy, Italy -- linkedin.com/in/elisabetta-macaione Summary I am truly, madly, deeply in love with the digital world of communication and marketing. That's because it reflects my split personality: on the one side neverending creativity and social virality; on the other side the strict diagrams and autoresponders related to web marketing automation. After working as a Social Media manager for 2 years for an Advertising Agency in Turin, 4 years ago I started my own business and over these years I have been working as a Web Marketing Manager for many clients in many countries such as, Australia, Switzerland, UK, USA, Italy and Canada. In conclusion I would like to sign this summary with a quote I love: "Men are so definitely crazy that not being crazy would necessarily mean suffer of another kind of crazyness" (Blaise Pascal) Experience Chief Marketing Officer IKitchen Limited May 2021 - Present (7 months +) Senior Digital Media Buyer Ticinocom SA Jun 2020 - Present (1 year 6 months +) Senior Media Buyer Fare Futuro SRLS Sep 2018 - Present (3 years 3 months +) Digital Marketing Manager Evolution Travel Apr 2017 - Present (4 years 8 months +) These are my main activities: -Google ads search campaigns; -email marketing automation; -Chat bot development; -Facebook advertising; -Social and Email Lead Generation; -A/B Testing; -Digital Planning. -Social Content Strategy. Elisabetta Macaione - page 1 -Social Content Creation e Curation. Senior Media Buyer Deltora Diamonds May 2021 - Aug 2021 (4 months) Senior Project Development Manager Bodybrand Mar 2021 - Aug 2021 (6 months) Senior Media Buyer YOUTOO DIGITAL S.R.L. Jan 2020 - May 2021 (1 year 5 months) Specialista in marketing digitale CLOSED FOR BUSINESS Jun 2019 - Apr 2021 (1 year 11 months) Social media manager ferrafilm Feb 2016 - Feb 2018 (2 years 1 month) web marketing consultant Myself Jun 2015 - Feb 2016 (9 months) Area Manager Domotecnica S.p.A - in liquidation Mar 2014 - Jun 2015 (1 year 4 months) Marketing Specialist Domotecnica S.p.A - in liquidation Nov 2011 - Mar 2014 (2 years 5 months) Writer Antenna Sud Feb 2011 - Oct 2011 (9 months) Elisabetta Macaione - page 2 Education Business School Il Sole 24 Ore MBA in Digital Marketing, Digital Marketing Master 2015 - 2016 Università degli Studi di Bari Bachelor's degree, Digital Communication and Media/Multimedia 2006 - 2009 Università Cattolica del Sacro Cuore Master's degree, Screenplay 2004 - 2005 Università degli Studi di Bari Bachelor's degree, Communication and Media Studies 2001 - 2004 Licenses & Certifications IELTS - British Council Ninja Writing: The Four Levels of Writing Mastery - LinkedIn Optimizing Marketing Emails - LinkedIn Learn Social Media Monitoring - LinkedIn Online Marketing Foundations - LinkedIn SEO Foundations - LinkedIn Google Analytics Essential Training - LinkedIn Content Marketing Foundations - LinkedIn Lead Generation Foundations - LinkedIn Elisabetta Macaione - page 3 Growth Hacking Foundations - LinkedIn Building an Integrated Online Marketing Plan - LinkedIn Become a Digital Marketer - LinkedIn Skills Social media marketing • Management • Strategia di marketing • Marketing • Marketing digitale • Social Media • Social Media Marketing • Marketing Communications • Analisi di mercato • Writing Elisabetta Macaione - page 4