Emilie Peron
Curriculum Vitae
1300 Alton Road FL, 33139
Email:-Phone: -
As a hard-working and accomplished manager (10 years), I have a proven track record of successful sales &
marketing
My
unique
skill-set
have
proven drives
to bringand
measurable,
driven
results.
marketinginitiative
initiativeimplementation.
implementation.
My
passion
for the
company
motivatesrevenue
my efforts
every
day. It is
my ultimate goal to grow in the culture of the Hyatt brand.
PROFESSIONAL EXPERIENCE
HYATT REGENCY MIAMI – Group Sales & Marketing Manager
January 2019 – Present
Lead group and transient marketing strategies while gaining hands on group sales experience.
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Responsible for driving major market group sales (South East + Maryland Market).
o Maintain a production over 100% throughout the year using innovative sales tactics and combining my
marketing knowledge (i.e. videos proposals, volunteer in associations’ organizations, providing personalized
site experiences, in depth lead volume analysis).
Support the DOSM and ADOS with analytical skills: building reports (i.e. Adobe Analytics, Envision sales reports,
Tableau, building prospecting listing) to support the hotel’s sales strategies.
Built a portfolio of innovative sales collateral and presentation tools that highlight our hotel’s unique selling
points and drives conversion.
Integrated a close team of sales managers, with a strong focus on team work that prioritizes our hotel needs rather
than individual goals.
Oversee group marketing activities: Digital campaigns (website meeting page, Cvent marketing advertising
management, social media campaigns) PR, Hyatt and city partnerships.
Leading transient marketing support to drive revenue goals: OTA travel ads and digital campaigns, CVB paid
partnerships programs, brand.com initiatives.
o Contributed to achieving a transient budget over 100% in 2019, collaborating with revenue director, delegating
to marketing coordinator.
HYATT REGENCY MIAMI – Marketing Manager
June 2017 – January 2019
Marketing and sales strategies: Handled hotel’s S&M budget covering group sales, transient initiatives, outlets
and local events. Reported to Director of Sales and General Manager. Provided leadership in driving our hotel
brand identity and its unique positioning strategy.
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Developed our unique positioning, rate and promotional strategies in collaboration with leadership team. Kept
informed of market trends and introduced new initiatives to drive guest engagement, ensuring a competitive
positioning in the market.
Drove marketing campaigns to achieve growth in website traffic, bookings and conversion.
o Successfully increased brand.com conversions by 7% in 2018.
Initiated social media strategy including: identifying power bloggers and paid social advertising.
o In 2018, social media was listed within top 5 of the hotel’s attribution channel.
Successfully implemented brand compliance requirements throughout the property: Signage, Digital content, in
room collateral, in hotel promotional materials.
Prepared monthly, quarterly and annual marketing reports to leadership meetings. Participated in corporate
meetings.
MODANI LLC (Main Office – Miami) - Marketing Director
July 2015 – June 2017
Web Production:
- Created and developed creative campaigns to fulfill revenue and profit plans, branding strategies, and evolving
market conditions in collaboration with the creative team.
- Directed design, customer service, sales and IT teams to optimize brand performance, functionality and customer
experience.
Digital Marketing:
- Managed SEO/SEM, social, retargeting, display, emails and affiliate marketing work. Tracked and improved customer
experience and performance using key metrics analytics, site traffic, A/B testing.
Offline Marketing:
- Worked with the sales team to optimize store sales.
- Managed PR strategy and promotional calendar.
MODANI LLC (Main Office – Miami) – Head Manager
January 2014 – July 2015
- Participated in the company business development strategy: analyzing markets and constraints to plan new
locations. Established a marketing strategy plan for opening (schedule, marketing tools, steps, etc.), hiring and
training new staff and accompanying every opening on spot.
- Supervised Retail stores: Setting goals and objectives to increase sales, following daily operational activities. Regular
visits to each store location and organization of seminars. Implemented new processes to improve overall profit and
operations success.
MODANI MIAMI, NYC – Operations and Store Manager
October 2011 – December 2014
- Managed 2 different retail locations (up to $ 1,000,000 NET in monthly sales in Miami): developed strategies to drive
sales, in charge of floor merchandising, print advertising and efficiency of retail operations with a team of 5 sales
managers.
- Negotiated contracts with hotels, developers, and real estate agencies to increase sales. Organized and hosted
numerous trade events.
THE VIBE AGENCY (Miami) – Sales and Event Coordinator
November 2009 – October 2011
- Elaborated proposals with budgets that fit with clients’ specific requirements.
- Built and developed relationships with suppliers in order to improve competitiveness and knowledge of the market,
with regular site inspections and travels.
OVERSEAS INTERNATIONAL (Miami) – Sales and Travel coordinator
June 2008 – January 2009
Researched new potential customers and target groups.
Elaborated targeted offers to clients.
Negotiated contracts with hotels and groups. Followed budgets and forecasts.
Participated to marketing projects: created a new website and new brochures.
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EDUCATION & LANGUAGES
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2008 – 2010 FIU University – Miami, USA
• LANGUAGES
French: Native
Master of Science (specialty Hospitality). GPA 3.9
• English: Fluent
2006 – 2007 ISTI Campus – Paris, France
• Spanish: Intermediate
Bachelor in International Business (Specialty Tourism)
2005 College Chabot – San Francisco, USA
International Business Studies
2004 – 2005: Rennes II University – Rennes, France
AA in Foreign Languages (English – Spanish)-
