Emmanuel OLANIPEKUN
Digital Marketer
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Linkedin
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University of Ibadan RD, Ojo Area, Oyo State. Nigeria
PROFESSIONAL SUMMARY
Results-driven digital marketing professional with 3+ years of experience in developing and executing strategic online marketing
campaigns. Proven expertise in driving brand awareness, customer engagement, and revenue growth across diverse industries.
Adept at leveraging a comprehensive skill set, including SEO, SEM, social media management, content creation, and analytics.
Recognized for delivering impactful digital strategies that align with business objectives and exceed performance benchmarks.
Strong analytical and problem-solving skills with a keen ability to stay ahead of industry trends. Seeking to contribute dynamic
digital marketing expertise to a forward-thinking team.
TECHNICAL SKILLS
Digital Advertising Display advertising,
Analytics and Data Analysis Google Analytics, Data interpretation and analysis,
Retargeting/Remarketing, Programmatic advertising, Ad
Conversion tracking, Performance reporting
creative design tools (e.g., Canva, Adobe Creative Suite)
Search Engine Marketing (SEM) / Pay-Per-Click
(PPC): Google ads, Facebook ads Manager, Campaign
optimization and management
Marketing Automation HubSpot, Active Campaign,
Mailchimp, Automation workflows and lead nurturing
Search Engine Optimization (SEO) Keyword research, On-page optimization, offpage optimization (backlink building), SEO analysis - SEMrush, Moz, HubSpot, Ahrefs
Graphic Design Adobe Creative Suite (Photoshop, Illustrator), Canva
Email Marketing Email campaign management,
Web Design and Development Landing page creation and optimization, Website
Automation tools, A/B testing, MailChimp, Active
CMS, WordPress, Basic HTML/CSS knowledge
Campaign, HubSpot
Coding and Scripting Python
Other Tools: Zapier, Slack, Google Docs, MS Office
Social Media Marketing Social media strategy
development, Content creation and scheduling, Analytics
Soft Skills Report writing, Teamwork, Critical Thinking, Communication, Accuracy,
Independent, Growth, English
tools for social media like Facebook Insight
Hard Skills Clients Needs, Data Ingestion, Machine learning, Statistical Analysis, Management, Modelling, Queries, Team members, Testing,
Technical Capability, Performance Enhancement.
RELEVANT EXPERIENCE
November 2021 – present
June 2021 – Till date
Google & Facebook Campaign Manager, Forever Living Company, Lagos
• Oversee the creation of ad creatives, copy, and other content elements.
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Implement A/B testing and optimization strategies to improve campaign performance.
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Develop and manage campaign budgets, ensuring efficient allocation of resources.
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Monitor spending and make adjustments as needed to optimize performance.
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Choose appropriate digital channels and platforms for campaign placement.
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Negotiate and purchase advertising space or time.
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Monitor campaign performance using analytics tools.
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Analyze data and provide insights into the effectiveness of campaigns.
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Generate regular reports for internal teams.
Email Marketer and Lead Generation Specialist, Fortune Domain Sales Company
• Developed and implemented comprehensive email marketing strategies to align with overall
business objectives.
• Established target audience segmentation for personalized and targeted communication.
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Planned and executed various email campaigns, including newsletters, product launches, and promotional
offers.
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Successfully grew the email subscriber list by 80% within 6 months.
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Created compelling and engaging email content, including copy, visuals, and calls-to-action.
Leveraged CRM systems to track and manage leads throughout the sales funnel.
Implemented automation processes to streamline lead nurturing and follow-up.
July 2023 –
Facebook Ads, Classy Boutiquez
December 2023
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Implemented precise audience targeting strategies to reach the brand's ideal customer
demographic.
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Utilized Facebook's audience insights and custom audience features for more effective ad
targeting.
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Managed advertising budgets efficiently to maximize ROI and achieve campaign objectives.
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Monitored daily and weekly ad spend to ensure campaigns stayed within budget constraints
Utilized Facebook Ads Manager and other analytics tools to analyze key performance metrics such as
CTR, CPC, and ROAS.
February 2022 – July
2023
Email Marketing & Lead Generation Specialist, Propup Real Estate, Lagos
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Developed and executed targeted marketing strategies to identify and reach potential real estate
clients.
Utilized a mix of digital and traditional marketing channels to maximize lead generation
Enhanced the company's online presence through effective use of social media, SEO, and online
advertising.
Implemented SEO best practices to increase organic traffic and improve the visibility of real
estate listings.
Orchestrated successful email marketing campaigns to nurture leads and maintain engagement.
Implemented segmentation strategies for personalized communication with different buyer
segments.
Planned and executed various email campaigns, including newsletters, product launches, and promotional
offers.
EDUCATION
2017 - 2021
BA, Business Administration
University of Ibadan, Ibadan, Oyo State, Nigeria.
[GPA: 3.8/4.0]
PROFESSIONAL CERTIFICATIONS AND WORKSHOP
Certifications
2023
Google Display Ads
2023
Google Analytics
Hubspot SEO Certification
2023
Workshop
2023
AMA Digital Marketing Virtual Conference
2023
HubSpot Academy Workshops
2022
Digital Marketing Summit (DMS)
2021
Moz Academy Workshops
HONORS AND AWARDS
Email Marketing Award
2022
Litmus Email Design Awards
Speaker at National Youth Orientation Camp
“Harnessing the power of Marketing and Leveraging on Digital Marketing in our Generation”
PROFESSIONAL AFFILIATIONS
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Digital Marketing Association (DMA)
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HubSpot User Groups (HUGs)
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Search Engine Marketing Professional Organization (SEMPO)
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Data & Marketing Association (formerly Direct Marketing Association - DMA)
2021
