Erica Roque

ERICA ASHLEY ROQUE EDUCATION Graduate Certificate in Social Marketing & Public Health ◆ The University of South Florida, Tampa, FL (Online Program) ◆ Completed March 2016 Bachelor of Science in Public Health ◆ The University of South Florida, Tampa, FL ◆ Graduated: December 2013 High School Diploma ◆ John A. Ferguson Senior High School, Miami, FL ◆ Graduated: June 2009, with Honors CERTIFICATIONS Microsoft Excel 2007/2010: Beyond the Basics ◆ Provided by Fred Pryor Seminars - CareerTrack ◆ Completed July 14, 2017 Qualified Association Specialist Program ◆ Provided by Florida Society of Association Executives ◆ Completed July 9, 2017 LANGUAGE EXPERIENCE ◆ Native proficiency in English and Spanish PROFESSIONAL EXPERIENCES Project Coordinator: Association Management Professionals, ​February 2015 - May 2018 ◆ Day-to-day operations and customer support for two regional stormwater associations ◆ Setup and closeout for continuing education programs and webinars ◆ Conference and special events planning, including hiring subcontractors ◆ Committee management experience, including preparation of materials for Board of Directors meetings Marketing and Youth Sports Manager: Capital Region YMCA, ​August 2014 – February 2015 ◆ Maintenance of website and social media presences ◆ Planning and implementation of seasonal promotions ◆ Setup and implement youth programs, including summer and after-school programs, as well as youth sports Summer Day Camp Registrar: Capital Region YMCA, ​April 2014 – August 2014 ◆ Setup and management of all day camp components, including processing financial aid scholarships ◆ Provided support to parents and counselors, and planned weekly activities Social Media Manager & Greeter: Armani’s at the Grand Hyatt Tampa Bay, ​August 2012 – October 2013 ◆ Maintenance of social media presence for the Armani’s restaurant brand ◆ Graphic design and photography for promotions and daily events ◆ Assisted with table reservations, special event coordination, and customer service TECHNOLOGY SKILLS ◆ ◆ ◆ Proficient in both Mac OS X and Windows operating systems Extensive knowledge in the Microsoft Office Suite Proficient in Adobe Photoshop and Illustrator MARKETING SKILLS ◆ ◆ ◆ ◆ ◆ Extensive knowledge on Social Media Platforms (i.e., Facebook, Instagram, Twitter, YouTube) Social Media automation experience (i.e., Hootsuite) Data-driven Analytic Decisions, using Google Analytics and Facebook Insights Proficient in Email Marketing Systems (MailChimp, Constant Contact) Experience with developing blog content for use on Content Management Systems (i.e., WordPress) ORGANIZATION MANAGEMENT SOFTWARE EXPERIENCE ◆ ◆ ◆ Association Management Software (AMS) systems (i.e., MemberClicks, Daxko) Sports team management software experience (i.e., PlayerSpace) Restaurant Administration experience with OpenTable SERVICE Cheerleading Coach: Parkway YMCA,​ ​November 2014 – November 2016 ◆ Cheerleading instruction, including creating cheers to be performed during the Youth Flag Football season Health Educator: Tobacco Free Florida, ​March – May 2014 ◆ Attended weekly staff meetings, assisted with event planning, social media and website content management and designing flyers for youth leadership programs Administrative Volunteer: National Alliance on Mental Illness (NAMI) Florida, ​March – May 2014 ◆ Daily tasks included clerical work, answering phones and referring callers to their closest NAMI for support. ◆ Event coordinating for a fundraiser, NAMI Dancing with the Stars Social Media Volunteer: Parkway YMCA, ​February – April 2014 ◆ Social media management for all youth programs, including group sports, fitness, and special events