Erikka Calderon

Erikka Ramona T. Calderon Marketing professional with an adaptable leadership style and with proven experience in planning and coordinating marketing programs. Excellent organizational skills gained through experience in the marketing and advertising field. WORK EXPERIENCE- Assistant Manager - Home Loan Marketing BDO Unibank Inc. 02/2011 - Present Achievements / Tasks - Taguig City, Metro Manila Philippines SKILLS Verbal & Written Communication Creative Thinking Campaign Management Assistant Brand Manager Beauty Lane Philippines 10/2010 - 04/2011 Achievements / Tasks Marketing / Digital Marketing 06/2008 - 09/2010 Achievements / Tasks Filipino English Muntinlupa City, Philippines • Directed and coordinated marketing activities and policies to promote products and services • Analyzed business developments and monitored market trends • Assisted in planning and spearheaded product launches and events Account Manager Adformatix, Inc (now Axent Inc.) LANGUAGES • • • Developed and executed awareness campaign for Home Loan ✦ Conceptualized creative materials and developed ad copies ✦ Coordinated with all concerned parties to ensure successful execution of the program ✦ Monitored all related expenses of the campaign • Assisted in all Home Loan promo advertising requirements • Organized and conducted events to support Home Loan’s business channels / partners Home Deals 2011 - 2014 (Promotional Campaign) Brokers’ Night 2015 (Annual Awarding of Top Brokers) Multi-Tasking Analytics Head Office - CCO, Philippines Makati City, Philippines • Managed all aspects of both administrative and advertising campaign work and ensured that it is completed on time and within budget • Prepared and presented creative work to Clients about the details of the campaign • Analyzed market, consumer and competitive information • Formulated marketing strategies / integrated marketing communications for the brand EDUCATION BSBA Marketing and Advertising Management De La Salle University - Dasmarinas 2003 - 2008