EVA
BERLIN
FRANSISKUS
Dublin, Ireland
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e
-/in/evafransiskus
Content Strategist (Freelance) | Dec 2019 - Now
GrabTaxi Holdings Pte. Ltd., Singapore
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Provide localised content for Indonesian market.
Provide feedback on both upcoming and existing Indonesian content.
End-User Experience Specialist | Aug 2019 - Now
WhatsApp Inc., Dublin, Ireland
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Specialising in Social Media Marketing (SMB) for WhatsApp Business
Answer queries from WhatsApp Business (WAB) users via email.
Provide advice and product insights to the WAB users so they can
utilise the app to grow their businesses.
Identify trends, flag possible bugs, and solve issues faced by WAB
users.
Content Strategist | Jun 2018 - Jul 2019
GrabTaxi Holdings Pte. Ltd., Singapore
EDUCATION
BACHELOR OF COMMUNICATION
Public Relations and Journalism
University of Newcastle, Australia-
- Distinctions in: Professional
Writing, Public Relations, Media
Interviews
SENIOR HIGH SCHOOL
Yos Sudarso, Indonesia
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- Overall cumulative marks of
24.13 of 30 for National Exam.
- Perfect score for English
Language for the Final Exam
Content Creation
● Composed English content and localised it for Indonesian market.
● Developed content and campaigns that enhance connection within the
Grab community.
● Tracked results and analysed them for insights and future strategy
development.
● Initiated and executed localisation ideas.
● Presented feedback & solution to constantly improve English and
Indonesian content.
Localisation
● Initiated, and constructed, the production of Content Style Guide for
Indonesian, to make sure the localised terms are consistent.
● Conducted usability and user testings in Indonesia to ensure content
quality.
● Worked closely with product managers and designers, as well as other
business functions, to determine what works best for Indonesian
market.
Content Specialist, APAC | J an 2014 - Jun 2018
TripAdvisor Inc., Singapore
PROFESSIONAL SKILLS
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Atlas/Jira ( software bug reporting)
Zeplin (design software)
SQL t hrough Navicat
Zendesk, Salesforce
Confluence (t eam collab. software)
HTML Coding, BBcode
Adobe Creative Suite
Microsoft Office Suite
Content Management
● Strategised Indonesian content auto publishing.
● Monitored TripAdvisor Indonesian content to ensure they are in-line
with TripAdvisor guidelines.
● Maintained the accuracy TripAdvisor database of Indonesian hotel,
restaurant, and attraction listings.
● Provided suggestions for, and implemented, new policy/guideline.
● Provided suggestions for, and implemented, improvements on existing
policy/guideline.
Localisation
● Localised TripAdvisor live site according to market trends to improve
user experience.
● Translated templates and guidelines from/to Indonesian.
LANGUAGES
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English
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Indonesian
Malay
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Ensured
templates
and
guidelines
are
updated
and
culturally-appropriate.
Supported product teams by contributing localisation ideas and
improvements.
Identified market-specific bug and inform relevant product/engineering
team.
Monitored and communicated users’ feedback to appropriate team.
Mandarin
Russian
Certificates
FUNDAMENTALS of DIGITAL
MARKETING
Google LLC.
Sep 2019
PSYCHOLOGICAL FIRST AID
John Hopkins University
Aug-Oct 2016
SOCIAL PSYCHOLOGY
Wesleyan University
Jul-Oct 2013
Data analysis
● Constructed and modified SQL queries in Navicat to obtain
market-related data.
● Utilised localised data to monitor backlog, and project future volume.
● Utilised localised data to improve automation filters.
● Provided weekly reports on Indonesian content: Market's backlog,
automation results/improvements, fraudulent activities, and more.
● Responsible for weekly reports on APAC property listings.
Leadership
● Responsible for training and mentoring new team members.
● Built and disseminated training materials.
● Provided weekly report on new team members to ensure they are on
the right track and gave insights on areas that need improvements.
● Established deadlines for team projects and make sure they are met.
● Ensured APAC TripAdvisor content is processed within turnaround
time.
Problem solving
● Supported Partnership and Customer Support teams in responding to
customers’ queries in Indonesian and Malay via Zendesk/Salesforce.
Writer and Editor | Oct 2011 – Aug 2012
People Trends Pte. Ltd., Singapore
● Responsible for editorial calendar production.
● Wrote articles on of Human Resources Management and
Development.
● Interviewed business leaders and experts (among them Alvin Yapp,
Professor Hum Sin Hoon, Anand Tharmaratnam) and transcribed their
life experiences and lessons into articles.
● Oversaw the whole production of Human Capital Magazine, a formal
publication of SHRI (Singapore Human Resources Institute) within a
tight schedule.
● Communicated with contributors and advertisers, edited articles,
constructed flat-plan, and coordinated with other writers.
Writer-Translator Specialist | A ug 2010 – Dec 2010
Indoconnex Magazine, Singapore
● Translated various articles on health and lifestyle, from Indonesian and
English and vice versa.
● Wrote coverage on events by Indonesian Embassy in Singapore, and
Indonesian Student Associations in Singapore, both in English and
Indonesian.
● Oversaw the distribution of the magazine.
