Felix Lara

Felix Lara- - Manuel Gomez Pedraza 321 Col. El Olmo, Reynosa, Tamps. 88650 Business Operations & Development │ Sales & Marketing Transforming Business Operations.....Leading Sales/Market Expansion.....Delivering Results Dynamic, results-focused and successful Business Operations and Account Management professional with a demonstrated track record of leading cutting-edge account development, sales, marketing and leadership initiatives that impact organizations at a fundamental and meaningful level, strengthening market position and supporting long-term sustainability goals. Reputation driving tactical market expansion strategies, identifying cost containment strategies and capitalizing on industry trends to further revenue and profitability results. Actively pursuing Account Management and/or Business Operations/Development opportunities with a world-class employer poised for exceptional growth. Core Competencies Analyze and Interpret Consumer Behaviors Develop Talented Management Teams New Territory Expansion / Startups Strong Business Decision Making Skills Tactical Marketing/Branding Campaigns Build Strong Internal Infrastructure Foster Internal/External Alliances P&L Accountability/Budget Management Solid Presentation/Public Speaking Skills Effective Negotiations Skills Understanding of Competitive Landscape Persuasive/Effective Communicator Professional Experience 2016 to Present: Appointments Today, Cleveland, OH – Account Executive/Advisor Appointment setting service company for Real Estate Professionals, focusing in calling and generating leads, specializing in converting leads into ready and willing buyers and sellers. Provided strategic direction and management of 5 regional areas of the nation, offer customized inside sales solutions to meet the business needs. Participated in weekly sales meetings. Provided active and appropriate information in response to customer inquires Demonstrated mastery of customer service call script within specified timeframes Maintained up-to-date records at all times Properly directed inbound calls in phone queues to improve call flow Prevented overbooking clients and agents Assured readiness for the prospective properties Maintained proper communication between the agent and seller to assure accuracy Managing client expectations by ensuring the delivery of the highest quality service 2015 to 2016: Done.com Inc., Austin,TX – Regional Manager/Project Manager Joined this start-up company at the point of inception, launching its business growth and development to achieve its current market position as a leading provider of high-end service company online. Responsible for delivering projects against agreed scope, budget, schedule & customer expectations. Doing this while supervising, directing & motivating teams of multi-discipline contractors & employees. Provided strategic direction and management of 7 regional areas of the nation. Monitoring project risks and scope creep to identify potential problems and proactively identifying solutions to address them in advance. Felix Lara – Page 2 Escalating promptly any issues that may impact operations. Providing strategic direction during the implementation stages. Managing client expectations by ensuring the delivery of the highest quality service Acting on client feedback. Monitoring staff & team performance. Identify risks associated with Project execution and manage the risks Responsible for tracking the Project progress and status reporting Managing client expectations by ensuring the delivery of the highest quality service 2014 to 2015: Soluciones Unicas Empresariales SG, Reynosa, Tamp. – Chief Executive Officer Responsible for leading the development and execution of the Company’s long term strategy with a view to creating shareholder value. As CEO provided a leadership role that entails being ultimately responsible for all day-to-day management decisions and for implementing the Company’s long and short term plans. Responsible for identifying and developing sales opportunities for the maquiladora industry market in Mexico, with the objective of positioning product competitively in the market, satisfying and surpassing the external client’s expectations, according the company’s plan. Ensured that the Company maintained high standards of corporate citizenship and social responsibility wherever it did business. Identified existing and future markets (understand industry trends, identify major customers and determine their function needs/requirements). Coordinated pre-sales project-related activities and communicated project updates to all relevant parties on critical projects. Development of annual budgets and sales plans and 5 year business and strategic plans for the territory and the region. 2013 to 2014: Renaissance Nursing Services, McAllen, TX –Senior Director of Marketing Provided overall leadership of the marketing department and lead multi-disciplinary teams to develop and deliver innovative programs that support the strategic direction of the organization and the brand. As a Sr. Director of Marketing I was responsible for the quality of all client acquisition initiatives, leading and managing project teams across one or more client/business engagements, and serving as a strategy advisor on projects. Responsible for driving the development and managing the delivery of the strategic marketing plan. Accountable for the departmental operating budget. Drove the development and manage the delivery of the short and long-term client marketing strategy for the agency. Measure results and change strategies to meet changing market and competitive conditions. Ensure data driven decisions and the highest quality output. Provided the leadership, process management, and motivation necessary to develop innovative, market and organize defining insights that deliver results. Lead teams in client and business research, market and business strategy, and design, to help create all strategic deliverables. Responsible for the quality of all client acquisition initiatives, leading and managing project teams across one or more client/business engagements, and serving as a strategy advisor on projects. Hire, train and ensure effective operations through selection, training, development, and motivation of competent staff. Mentor, supervise and hold accountable the Marketing & Communications team. Direct, supervise and assume final responsibility for production of client marketing materials. Contract and communicate with outside vendors regarding ongoing campaigns. Work with the agency administrator to identify and measure marketing impact for all organizational initiatives. Adjust plan as needed to meet targets and goals. Felix Lara – Page 3 2011 to 2013: Mario A. Echavarria, MD, PA, McAllen, TX – Administrator Provide business operations leadership to 7 employees, brand recognition, business development success and direction for medical industry clinical operations with annual revenue of $700K. Successful turnaround of underperforming business on the verge of closing its doors; streamlined operations and cut costs that fully restructured and realigned the daily business operation. Develop short- and long-term business goals and expansion strategies while successfully increasing patient count utilizing effective marketing efforts for the clinic with patient appointments booked 2.5 months out. Manage office/business operations, medical administration, inventory/procurement, payroll, HIPAA compliance, credentialing and ensuring all certifications are up to date. Collaborate with medical director on long-term business goals, market expansion efforts, business branding and efficiency enhancements that positively affect bottom line profits. Improve billing procedures with setup of system that tracks funds and money expenditures, follow up on collections and overall successful management of funds utilizing QuickBooks to track all transactions. Recruit and train personnel, provide performance planning and ensure strong customer service procedures are maintained. Development of effective advertising and marketing campaigns utilizing a variety of media formats that provide business brand recognition and business foot traffic. 2010 to 2011: South Texas Community Medical, Mission, TX – Administrator/Clinical Director Provided urgent care support for family clinic with complete startup development planning and operations oversight from conception to implementation and served as a cash clinic and as well as regular clinic operations with oversight of 7 clinic personnel and annual revenue of $400K. Recruited physicians, physician assistants, nurses and medical assistants and oversaw all business operations and development strategies. Developed clinical quality of service and increased reputation and visibility within the community. Planned community outreach with a series of advertising and marketing campaigns using local print and magazines and cable television that targeted clients interested in high quality services and support. Managed inventory and procurement of medical equipment, office inventory and oversaw all staff payroll and workforce scheduling. Oversaw all insurance claims, patient inquiries and managed billing and account statements. Fostered strong business relations with other local healthcare centers and ensured medical healthcare compliance standards were maintained. 2002 to 2010: Affectionate Homecare and Community Services, Mission, TX – Marketing Director Recruited to oversee and direct entire marketing of home healthcare business and provided turnaround expertise for burgeoning startup business with annual revenue of $1MM—served as business director, marketing strategist and public relations official. Developed various marketing campaigns and charitable events that included a golf outing to foster strong community and business relations and promote business development success with healthcare providers and referral base physicians—with proceeds going to scholarship funds for local college students. Served as key liaison in troubleshooting patient/clinic issues and implemented the highest quality service and support to clients. Designed effective marketing plans that resulted in continued referrals and successfully outperformed key competitors within the local healthcare industry. Received the McAllen Monitor’s “Reader’s Choice Award” for Favorite Home Health Agency in 2007. Felix Lara – Page 4 Spearheaded exceptional media strategies that significantly increased referral growth and bottom line profitability; utilized various advertising media formats that included a 2-year radio show that increased referral base growth by 50%. Developed various programs that included local Medicare beneficiary program education for business-to-physician/healthcare provider and business-to-community outreach programs and rollout of the HomeSight Program in the Rio Grande Valley and became the first local certified provider. Implemented local community health fairs focused on improving business recognition and referrals that increased clinic foot traffic. Recruited new staff of 8+ marketing professionals, managed annual budget of $50K and developed comprehensive educational marketing program that improved public relations, publicity strategies and free media impressions. Championed company’s first bonus program that created incentives that increased marketer productivity and developed new standardized marketer-to-physician presentation that outlined program specifics. Directed outside agency partners, oversaw market advertising, direct marketing interactive marketing campaigns and media print advertising strategies. Developed a strategic marketing representative continuing education program that capitalized on current reimbursement profits due to current industry fluctuation 1998 to 2002: Baker Hughes, Houston, TX Assistant Production Coordinator/Machine Shop The main purpose of the position was to oversee, direct and monitor all day-to-day machining operations resources as determined be the Manufacturing Manager, ensuring that activities run to programme, budget and meet the company’s environmental requirements. Co‐ordinated and controled the daily operation of machine shop personnel so as to provide  a safe, secure and efficient working environment. Directed and monitored, machine shop resources, operations and facilities in order to  adhere to project/programme schedules..  Researched and evaluated the effectiveness of equipment.  Recommended and implemented changes to improve operational efficiency and profitability. Tracked employee productivity as compared to established run rate and performed time studies.  Assisted in the design and development of machining fixtures.  Worked closely with Quality Department on discrepancies to develop corrective actions.  Education University of Texas Pan American - Business Administration and Management Sharyland High School - Mission, TX Fluent in English and Spanish, both written and spoken