Fernando De La Espriella

Fernando De La Espriella García Mobile:- -http://www.linkedin.com/in/fernandodelae Profile: *Educational background in Economics, focused in Marketing, Sales, Digital Marketing, Media, PR & Communications, Business Performance, Technical writing and translation. *17 years of experience in Communications, Advertising, Media, PR, Technology, Sales projects, Environmental Public Sector among others. *Excellent skills for designing and implementing Marketing Strategies and Communication Campaigns directed towards business performance and sales growth. *Experienced leadership in multi-profile teams towards business objectives. Education: Professional Universidad de los Andes General Engineering Program (1995 – 1996) Pontificia Universidad Javeriana Economics Bachelor’s degree, oct 2005 Highschool Marymount School, Barranquilla , High school graduate 1995 Languages: English & Spanish, fluency 100% reading, writing and speech. & Translation - Michigan English diploma 1993 Professional Experience: Ministry of Environment and Sustainable Development Jan 2022 – Dec 2022 – Senior Campaign Consultant v Design digital marketing strategies and ATL and 360 campaigns v Writing and translating informative and news texts for events, campaigns, media and social networks in English and Spanish. v Supervision of agency and supplier contracts APC -Colombia - Presidential Agency for International Cooperation Nov 2021 – Jul 2022 - Senior Communications Consultant v Design national and regional communication strategies for agency projects and campaigns v Writing and translating informative and news texts for events, campaigns, media and social networks in English and Spanish. v Presentation and moderation of events, planning and logistics support. Ministry of Interior – Public information Office (OIPI) September 2020 – Dec 2020 – Senior Communications Associate v Design and implement national and regional PR strategies for ministry projects and campaigns. v Preparation of texts for events, campaigns and digital media pieces. v Digital marketing production for priority projects. ETB S.A. – Media Services September 2018 – Sept 2020 – Senior Client Services v Key Account Management for 13 District Entities and free press support. v Increase Client Accounts revenue in 30%. v Client service rating score improved to 9/10. v Contract Supervision: 28 vendor contracts and 11 client contracts. Initiative – IPG Mediabrands June 2016 – May 2018 – Client Service Director v Pareto Clients billing growth over 25% v Increase Client Accounts revenue in 30%. v Client service rating score above 8/10 v Marketing content and free press development Samsung Electronics Colombia Dec 2013 – April 2016 - Media & PR Assistant Manager v Increase Media Investment ROI from 16 to 19% v Pareto media partners reach growth over 15%. v Corporate and Product Brand Indicators growth in 10%. v Increase in Digital Mix from 17 to 32%. UM (Universal Mccann) / IPG Mediabrands Nov 2012 - Dec 2013 - Key Account Director – Senior Investor v Agency clients profitability growth in 15%. v Agency clients free press equity growth 10%. v Clients satisfaction survey grade increased in 13%. v Client holding growth in Media Investment over 12%. HAVAS MEDIA Feb 2010 – Nov 2012 - Account Director / Senior Planner v Client Media Budget optimization in 15%. v Growth in Pareto Media Vendors in 20%. v Free visibility support for main campaign launches. v Investment growth in Client Holding, 11% Massive consumption and 30% Automotive Sector. OMD S.A. - Omnicom Group Dec 2007 – Feb 2010 - Account Executive – Planner v Investment and Grp optimization over 12% for one of Agency’s main clients. v Overall Reach and Client kpi’s growth in 10%. v Effective collaboration in several Pitch won by the Agency. Caracol TV S.A Sept 2002 – June 2007 - On-Screen Interactive Products Supervisor v Growth in simultaneous interactive campaigns from 15 to 20. v Overall 7% Income increase in business unit. v 12% growth in Air time for interactive campaigns. Media planner v Increase in 15% visibility in other media. v Maintain Channels’ pricing rates in spite of 9% rating drop. v Generate maximum media exposure for 16 product launches Planning and Management Control Executive v Optimize main processes in cost efficiency for Production and Programming Divisions. v Create Optimized financial control models for over 40 productions and co-productions. Others v Cementos Paz del Río S.A. - Dic 2001 – Sept 2002 – Finance Area Trainee v Berlitz Colombia S.A. - Sept 1998 - Aug 1999 - English Instructor References upon request