FRANCINE JANINE
SARMIENTO
SOCIAL MEDIA MANAGER
& CONTENT STRATEGIST
I help entrepreneurs to stand
out from the competition and
attract their ideal clients by
crafting and delivering
compelling and consistent social
media messages and stories.
EXPERIENCE
NOMAD LANE
DIGITAL MARKETING SPECIALIST
March 2021- January 2024
Execute digital marketing strategies, covering SEO, SEM,
email, and social media, for enhanced brand visibility and
customer acquisition.
Analyze campaign performance with tools like Google
Analytics, optimizing strategies based on metrics, and
collaborate on cross-functional content creation.
KARECK SERVICES
DIGITAL MARKETING SPECIALIST
March 2021-March 2023
Manage paid advertising campaigns across platforms, adjusting strategies for optimal
ROI and achieving KPIs.
Conduct market research, analyze competitors, and optimize the company website for
SEO and user experience.
APPSCALE LIMITED
SOCIAL MEDIA MANAGER
September 2020 - December 2020
Drive social media strategy, including content creation, community engagement, and
influencer partnerships, to boost brand presence and user engagement.
Monitor industry trends, user feedback, and competitor activities on social channels,
providing insights to inform marketing strategies.
Cultivate relationships with influencers and brand ambassadors, coordinating
collaborations for increased social media reach.
SKILLS
Social Media Management
Social Media Marketing
Social Media Advertising
Content Creation and
Curation
Copywriting
Community Management
Analytics and Data
Interpretation
Platform Expertise
Strategic Planning
Video and Photo Editing
Graphic Design
Visual Storytelling
Crisis Management
TOOLS
CONTACT :
(--Skype: Francine Sarmiento
Asana
Trello
Monday.com
Notion
Slack (for communication)
Google Workspace
HubSpot CRM
Salesforce
MS Tools
Mailchimp, Constant Contract
(for email marketing and CRM
integration)
Canva
Adobe Photoshop
Adobe Premier
Social media apps (Facebook,
Instagram, Twitter, LinkedIn,
Pinterest, YouTube)
