Francisca Mora
Toronto, ON M5B 1L3
+1 --www.linkedin.com/in/francisca-mora-domínguez
Purposeful, detailed, and organized Business Marketing Student with a strong work ethic
and extremely committed to my work.
HIGHLIGHTS OF QUALIFICATIONS
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Over 3 years’ experience in marketing executing and coordinating campaigns and
managing social media.
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Proven effective communication, organizational and administrative skills; ability to
work in a fast paced, high demand environment effectively.
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Skilled in Microsoft Word, PowerPoint, Excel, Outlook, and Google Suite
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Excellent communication skills in Spanish and English (spoken and written)
EDUCATION
Diploma in Business Marketing
George Brown College, Toronto, ON
Bachelor’s degree in Business Administration
University Diego Portales, Santiago, Chile
Relevant Courses:
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Strategic Management
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Marketing I and Marketing II
Jan 2024-Present
Mar 2014-Jun 2019
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Consumer Behavior
Finance
EXPERIENCE
Marketing Analyst
Aug 2021-Nov 2023
PedidosYa, Santiago, Chile
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Coordinated over 50+ marketing campaigns with a mix of In-App, Digital and
Offline.
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Constantly monitored the orders and sessions of the app, achieving +200K
orders monthly in 2 years and over +640K monthly sessions.
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Followed up the activation calendar to ensure compliance of the main
objectives of the marketing department and monitored the results
obtained, always looking for new promotional opportunities and
improvements.
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Worked with advertising agencies, graphic designers based in Argentina
and commercial team to determine the best execution of different
marketing strategies and to optimize them.
Content & Analytics Digital Marketing Assistant
NextTime Software, Santiago, Chile
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Built a brand image to the company and helped with content creation for
social media and website, achieving over +1K followers on LinkedIn.
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Analyzed the data from Google Analytics and Google Ads to make better
decisions for future paid campaigns.
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Planning and execution of Email Marketing campaigns through Tripolis
tool.
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Organized and coordinated online webinars for potential new customers,
resulting in a 25% increase in event attendance.
Aug 2020-Aug 2021
Co-founder - Entrepreneurship
Dec 2016-May 2020
Rukai Chile, Santiago, Chile
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Formulated a business plan with emphasis on growth and customer service.
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Achieved over +4k followers on Instagram, contributing to the brand
awareness of Rukai by creating a strong marketing plan.
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Constant negotiation with different providers of jewelry supplies, resulting in
the reduction of 25% of costs.
•
Organized and coordinated online webinars for potential new customers,
resulting in a 25% increase in event attendance.
