Gary Durham

Related Skills and Experience

• Built and managed eCommerce stores and Ad Campaigns, utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions.
• Conducted A/B Split testing of ad Copy & landing pages to increase CTR, lower CPC, and increase conversions. 
• Audited existing Google Ads Campaigns for clients to find issues and optimize performance. Restructured ad groups, keyword, and ad copy to adhere to Google best practices.
• Performed On-Page, Off-Page, and Technical SEO for clients.
• Spoke with clients to discuss and understand their goals, unique selling proposition, market position to manage expectations and create a custom strategy.
• Performed Search Query Reports using Microsoft Excel, utilizing pivot tables to gain deeper insights and maximize ad performance.
• Performed regular analysis for multiple client campaigns.
• Utilized Google Analytics for conversion tracking and to assess visitor behavior for further optimization.
• Sample Google Ads Structure Spreadsheet via Google Sheets. (Click Below)https://docs.google.com/spreadsheets/d/1Ju7ekx7kTznuK1IULqrQwKwRKRjROOqlKP6IJpRd1rU/edit?usp=sharing
• Optimized landing pages to improve Ad Quality Scores.
• Sample SEO audit via Google Docs. (Click Below) https://docs.google.com/document/d/1qtJDW5McoYYO80H2ly8WtYstYXR4ls8YlmOJBsdUf6U/edit?usp=sharing

Previous Skills and Experience

• As a Human Resources Generalist - Handled employee relations matters such as complaints, payroll, onboarding, etc. Acted as the face of Tyler, TX manning the front desk of City Hall, handling incoming calls, citizen inquiries, complaints, etc. Managed employee filing for over 900 employees.
• Majored in journalism and communications. Journalist for the Apache Press (TJC Newspaper) with a minor in Graphic Design.

Software Skills

• Microsoft Office, G-Suite, Google Ads, Google Account Manager, Google Analytics, Keyword Planner, SEMRush, Screaming Frog, Moz Open SIte Explorer, GT Metrix, WordPress, Shopify, Etsy, Canva, and more.