Gaurav Gupta
Mobile: -
E-mail: -LinkedIn: https://www.linkedin.com/in/90guptagaurav
Summary
Digital Marketing & Google Certified Professional with 4+ years of industry experience
Experience in Digital Marketing (Google AdWords, SMM, Facebook Ads)
Good hands-on knowledge of various tools and software like Advanced Excel, MS PowerPoint and MS Access
Involved in providing Business Development Support, Sales efforts and in Promotional activities
Good communication skills and an avid team player
Google Adwords, SEM, PPC Training.
Work Experience – Full Time
MCI Group, New Delhi, India
Sr, Executive SEM, July 2018 – Present
Campaign Structuring, Monitoring & Maintenance for client’s projects & In-house project.
Running PPC Campaigns for Europe, US, UK, Spain, Italy, France
Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search in accordance with Company Goals
Manage and maintain daily/monthly spends for multiple clients to ensure that each campaign meets the desired performance metrics.
Analyse campaign data to provide campaign optimization and recommendations
Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Optimizing C.T.R, C.P.C, C.P.A and C.P.M etc. in Google Adwords
Testing and Analysing Keywords, Ads Copy and Landing Pages to Fulfill R.O.I
Performing Keyword Research by use of keyword planner.
Creation of Display Network Ads & Remarketing campaigns.
Responsible for handling social media campaign including Facebook posts & ads.
Apptology India, New Delhi, India
Assistant Manager, July 2017 – July 2018
Campaign Structuring, Monitoring & Maintenance for client’s projects & In-house project.
Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search in accordance with Company Goals
Manage and maintain daily/monthly spends for multiple clients to ensure that each campaign meets the desired performance metrics.
Analyse campaign data to provide campaign optimization and recommendations
Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Optimizing C.T.R, C.P.C, C.P.A and C.P.M etc. in Google Adwords
Testing and Analysing Keywords, Ads Copy and Landing Pages to Fulfill R.O.I
Performing Keyword Research by use of keyword planner.
Creation of Display Network Ads & Remarketing campaigns.
Responsible for handling social media campaign including Facebook posts & ads.
Managing Off Page & On Page SEO to increase organization organic visibility
Digiperform, Noida, India
Center Manager (Team Leader), May 2016 – July 2017
Key Responsibilities:
Lead a team of 6 professionals including Digital Marketers & Counselors in Business development
Managed Social Media Activities for Digiperform Noida
Employing social media strategies to promote companies' products and services.
Conceptualized, imitated and implemented company' social media strategy
Designed, created and managed web based ad campaigns
Managed Facebook, Twitter, and Google+ accounts
Giving training sessions on PPC, SEM& Google Adwords
LMJ International Ltd, New Delhi, India
Digital Marketing Executive, June 2015 – May 2016
Key Responsibilities:
Managed Google AdWords campaigns for LMJ International, LMJ Logistics Ltd, Tea Resorts
Plan and execute all SEM, social media and display advertising campaigns
Analyze campaign performance and suggest improvements
Perform daily account management of pay per click accounts on Google AdWords, Facebook
Running Facebook Ads to redirect customers on the company site
Translated company goals and objectives into actionable and measurable digital marketing programs
Aditya InfoTech Ltd., Noida, India
Marketing Executive, May 2014 – June 2015
Manage Offline Promotional Activities to promote and advertise company product line.
Taking part in different exhibition & trade shows to promote company products.
Certifications
Google AdWords Certification (Fundamental, Search & Display).
Digital Marketing Skills: Google AdWords (PPC), Google Analytics, SMO, Facebook Marketing.
Educational Qualifications
Period
Degree
Institute
2012-14
PGDM (Marketing & International Business)
New Delhi Institute of Management (New Delhi)
2009-12
B.Sc. (ZBC)
PC Bagla Degree College (Agra University)
2009
Science (Class XII)
PBAS Inter college (U.P Board)
2007
AISSCE(Class X)
RLVM (C.B.S.E)
Key Skills
Operating System: Win XP, 7, & Software’s: Microsoft Office -Word, Power Point, and Excel.
AdWords, Analytics, YouTube Marketing, SMO, Off Page SEO, Facebook Ads etc.
Co-curricular/ Extra-curricular Activities
Event Co-ordinator for Solo Dance & Treasure Hunt competitions held in “SPANDAN-2013” – The Annual Inter College Festival.
Managed various activities held in Convocation Ceremony for PGDM 2010-12 batch held in college.
Executive Member of Campus-2-Corporate (The HR Club of NDIM)
Represented as Captain of College Cricket team (during graduation) at University Level.
Member of Table Tennis team at college level.
Participated in various Cultural Competitions held at college level.
Personal Details
Date of Birth :-
Nationality : Indian
Languages known : English & Hindi
Permanent Address : Prakash Textile Mill Compound, Hathras, U.P. - 204101
