Gautam Kumar

A Branding, Marketing and Purchase Professional. Experienced in market segmentation and utilizing ATL/ BTL platforms for traction. 

Incorporates observation skills into his work, which helps to build highly effective and number driven campaigns.

Market Research and Analysis: Benchmarked against competitors using brand track. Worked on results to derive insights aimed at increasing awareness for products. 

Digital Content Creation: Positioned as the preferred  youth travel partner through college collaborations. As part of the strategy, increased video review content across top destinations on by 40%. 

Social Media Strategy: Handling social media efforts with platform specific initiatives on Facebook, Twitter and Instagram, aimed at driving the strategic thought of inspiring people to travel.