Gaye Sinmaz

Y. Gaye Sınmaz Serifali mah. Kale sok. Be-Sa Konutları B Blok D:3 Ümraniye ISTANBUL- e-mail:- Personal Information Nationality : TC Birth Date and Place :- – İstanbul Marital Status : Divorced, mother of 11 years old boy Education Özel Doğuş Lisesi İstanbul University English Literature - Job Experience July 2015 – March 2020 Geometry/SR Managing Director Managing a team of 16 and reporting to Geometry Istanbul CEO. Responsible for the strategy, HR, revenue and reputation of the company. Agency working with different sectors like IT, FMCG, retail, fashion, etc. Some of the brands within portfolio: DellEMC, Samsung, MediaMarkt, Nokia, Hotels.com, Tavuk Dünyası, Türk Traktör, Kiko Milano, UnderArmour, PepsiCO, Roche. Sept. 2013 – July 2015 Excel Communications Management Senior Vice President Directly reporting to the President of the company. Responsible for company strategy, human resources, new business for the Agency, plus team management for national / international brands/companies like Unilever (11 Consumer Brands in total), Autodesk, LCWaikiki, Roche, SAP, etc. Febr. 2006 – July 2013 Intel Corporation Corporate Communications Manager Directly reporting to Middle East, Turkey and Africa (META) Marketing Manager – with dotted line to Europe Middle East Africa (EMEA) PR Manager. Responsible for strategic planning and execution of local and global communications within the company. Working together with marketing, and all other business lines, this position is responsible for setting / executing / evaluating the strategic communication objectives including Executive Management Relations and Social Media. Also member of international task forces like Consumer PR and Channel PR. Empowered Intel to be part of economy and lifestyle media instead of technology only. May 2005 – Febr. 2006 Unite Communications Marketing Communications Group Coordinator Responsible for coordinating all marketing communications related planning, execution, budgeting and evaluation for accounts like; Intel, Oracle, NetOne, Obase, Bilge Adam, Omni (Mikrosaray), Mobicom. Managing a team of 4 Account and Media Directors March 2001 – Febr. 2005 Capitol Public Relations Account Director Responsible for all PR activities, including marketing communication, database maintaining and developing, press relations and reporting, parallel to the customers’ marketing strategies. Director of multinational accounts like Microsoft, Peregrine Systems (MEB-IT), Nortel Networks Netaş, ABN AMRO Bank, DuPont and national accounts like Yapı Kredi Bank (Corporate and Private Banking), Worldcard (YKB) May 2000 – March 2001 Pergel Public Relations (Escort Communications) Account Director Responsible for PR activities of international companies like Unilever / Sana, Sun Microsystems, Opel (club project), Unilever / Calve (Calve Kadın Magazine), preparing yearly marketing plan proposals for potential customers like Omo, Nissan, Toprakbank, Magnum, Cornetto (Algida), etc.. Planned, prepared budgets and executed the 2000 Stadium Concerts in 11 cities of Turkey for Sana Nov. 1999 – January 2000 Saklıköy Country Club Marketing Director Responsible for the sales of membership, hotel and the meeting room. Increased the sales %35 through mailings,etc., web page prepared and executed, database formed and maintained March 1996 – May 1999 Pronto Public Relations & Consultancy Ltd. Co. Account Director Responsible for all PR activities, including marketing communication, database maintaining and developing, press relations and reporting, parallel to the customers’ marketing strategies. Director of national and multinational accounts like: - Cisco Systems Networking Company - Amoco Oil Company - BPAmoco May 95 – March 96 COTY Cosmetics IGS GlaxoWellcome (project based) Kemer Country – Kemer Golf & Country Club McDonald’s McDonald’s Education Department Assistant / Translator Responsible for all the training programs and scripts December 93 – January 95 Haydar Volkan Multivision Group Assistant to General Manager Seminars/Events Vodafone Smart Village Trainings – WorkFlow + Social Media Management for Users, for Professionals Locard Global Cyber Security Summit Hosting Brand and Communications Workshop for Roche Host and Panelist for 2016 ICT Summit, Era of Digital Women Session Unilever – Story Telling Workshop to Regional Nutritionists Panelist at World Federation of Direct Sales Associations on Social Media and Communications Social Media Communications Seminar to Amway Communications Representatives from 15 countries International Activities LCWaikiki - 100th Store Opening in Bosnia Herzigovania Intel Corporation - EMEA Representative of ISEF International - Regional IDF organisation in Egypt (One of World’s biggest Developer Forum) - Strategic planning and content creation - Press relations management Cisco Systems - Country Representative for yearly Marcom Meeting held in San Jose – Cisco Systems Headquarters - Organization of international press relations - Media planning and application of corporate and products ads Amoco Corporation - American Turkish Council Annual Conference held in Washington DC. – Organization and press relations on behalf of Amoco Corporation, Turkey İGS - 1st International Rafting and Triathlon Racing held in Alanya – Organization and press relations Kemer Golf & Country Club - 2nd Volvo World Cup, Turkey part, held in İstanbul Organization and press relations on behalf of Turkey Awards and Trainings Awards Intel Country Contribution Awards Q2 2006 - In recognition of F1 Teknosa Campaign and CEO Visit in Turkey Intel EMEA Recognition Award Q1 2007 - In recognition of TAM (Total Available Market) and Regional Expansion in 2006 Intel META Divisional Award Q1 2009 - In recognition of Developing and successfully launching an Innovative Educational Social Media Platform for Turkish Educational Content Generation Intel Turkey Country Award Q4 2009 - In recognition of successful launch of Integrated Sponsor of Tomorrow Social Media Program in Q3 Intel EMEA Division Award Q2 2010 - In recognition of strategic planning and execution of Regional SMB Summit Intel WorldWide Award Q2 2011 - In recognition for earning the strongest PR results ever for the Intel International Science & Engineering Fair globally, contributing to a significant increase in Intel’s corporate reputation research metric for education Intel WorldWide Award Q4 2012 - In recognition of best Ultrabook Awareness Campaign and Coverage thru the EMEA region Intel META Divisional Award Q2 2013 - In recognition for enabling GarantiBank on Intel Identity Protection Technology as the worldwide 1st B2C deployment and allow to reach consumer via IPT Trainings CAREER DEVELOPMENT VERSATILE SALES PERSON CREATIVITY AND INNOVATION LEADING EFFECTIVE MEETINGS DIGITAL COMMUNICATIONS AND SOCIAL MEDIA DOING BETTER BUSINESS MARKETING AND SELLING ADVANTAGE DIGITAL EDGE ANTITRUST AWARENESS GLOBAL EXPORT COMPLIANCE PRIVACY 2008 ESSENTIALS LANGUAGE OF DISC (Behavioral Tendencies) ISA - SECURITY - 2007 ESSENTIALS CODE OF CONDUCT CERTIFICATION PRIVACY FOR SALES & MARKETING SITUATIONAL SALES NEGOTIATION STAKEHOLDER MANAGEMENT INTEGRATED MKGT COMMUNICATIONS PRIVACY ESSENTIALS INFLUENCE EDGE ETHICAL BUSINESS PRACTICES (BPX) WORKSHOP BUSINESS ETHICS WORKING AT INTEL STRUCTURED PROBLEM SOLVING EFFECTIVE MEETINGS POWER BASE SELLING CONTENT CREATION CONSTRUCTIVE CONFRONTATION PERFORMING TO VALUES EFFECTIVE INTERPERSONAL COMMUNICATIONS 09/07/2011 05/02/2011 02/23/2011 02/08/2011 10/12/2010 07/30/2010 07/29/2010 05/07/2010 05/20/2009 11/24/2008 06/20/2008 04/15/2008 12/04/2007 12/04/2007 12/04/2007 07/23/2007 07/10/2007 05/07/2007 11/03/2006 08/21/2006 08/16/2006 08/16/2006 08/04/2006 07/24/2006 07/07/2006 07/06/2006 05/18/2006 03/29/2006 03/29/2006 03/13/2006 Language English – Fluent Computer Skills Microsoft Windows & Office – Professional User Hobbies & Interests Volleyball (Professional licenced player between 1985-89), swimming Antiques & Decoration Movies Internet and social media