GEERT VAN LANTSCHOOT
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----------------------------------------------------------------------------------------------------------------------------- ----------------PROFILE
International commercial executive who has reached his objectives for each of the last 15 years
and exceeded them 14 times.
Reason for this success is a combination of three factors:
1. A - typical profile combining a master in Chinese (structure) and Marketing(communication), allowing quick
analysis of large data, capture the essence, coordinate and communicate effectively with the relevant
stakeholders.
2. Broad expertise in the mechanics of high-end markets, acting on these, selling value instead of price.
3. Making my teams grow beyond their expectation, creating value.
OBJECTIVE
Commercial end responsibility for a start-up or further development of a growing company or business unit with
products with clear added value, of which the location can be in Benelux, Germany, France or UK.
PROFESSIONAL REALISATIONS
TRIBÙ www.tribu.com
Manufacturer of luxury outdoor furniture
(B2C)
Chief commercial officer
2019 - now
• Defined sales growth model and organized sales process around it.
o 2020 +9% in sales and + 20% in profit
• Introduced and implemented digital transformation.
o Lowered workload in purchase dept with 10%
BULTHAUP Gmbh + Co KG www.bulthaup.com (B2C)
Manufacturer of luxury kitchens
Head of retail transformation
2018 - 2019
• Developed the format for future retail operations in the kitchen market.
• Acquired a service company as first step in the implementation of the new format.
Head of business development 2016 - 2018
• Focused on main revenue drivers and expansion of the network after 5-year revenue drop.
o
o
Increased turnover from 65.000K€ to 72.000K€ (10% uplift) in 2017.
Increased from 230 to 250 dealers in Europe
KITCHENAID Europa, Inc. www.kitchenaid.eu
(B2C)
Sales director EMEA +RU
European sales organization for super premium small kitchen appliances.
2008 - 2016
• Revenue increase to 150.000K€ (230% uplift) maintaining operational profit level > 27%.
• Market share leader in major markets (GER, UK, FR)
• Transformed sales organization
o from importer/distributor to own sales offices (NL).
o from agents into direct sales teams (GER).
• Created the KitchenAid e-commerce site
Sales & mktg. mgr. EU+RU
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•
•
•
Grew revenue from € 23.000K€ to € 65.000K€ (282% uplift)
Consecutively reached net operational profit of >30%
Launched multiple new product lines and a new category
Introduced a Selective Distribution in Europe.
2004 - 2007
OPHARDT HYGIENE TECHNIK GMBH www.ophardt.com (B2B) Export mgr.
German manufacturer of hygienic dispensing systems.
2001 - 2004
• Managed the EMEA export dept. with sales offices in France and UK (P&L resp. in UK)
• Account manager for OEM projects
o Turn over increase € 11.000K€ to € 17.000K€
KANNEGIETER N.V. www.kannegieter.nl
Distributor of data network components.
(B2B) Sales mgr.
1999 - 2001
• Managed a small distribution company of network components
CONCORDIA TEXTILES N.V.www.concordiatextiles.com
Manufacturer and ennobler of synthetic textiles
(B2B) European mktg mgr.
1997 - 1999
• Started B2B marketing for fashion and technical textiles applications
• Created a Marketing Information System.
DEKNUDT DECORA N.V. www.deknudtmirrors.com
Manufacturer of decorative frame mirrors
(B2C) International sales mgr.
1994 - 1997
(B2B) Key-account Mgr
1991 - 1994
• Created a global distributors network
XEROX N.V. www.xerox.com
Document company
• Sold copiers, faxes, printers, office supplies to multinationals, government institutions.
EDUCATION
1989 Master in marketing
1988 Master in Sinology
with honours
with honours
Vlerick Business School
Rijks Universiteit Gent
Thesis: “Physio dynamics of T’ai Chi Ch’uan” (Chinese martial art)
Additional education
Leadership: Harvard mentor Program, The Engaging Leader Whirlpool
Sales:
Professional selling skills (PSS) , Active listening (Xerox)
Marketing: Platform design, Conversations on luxury distribution (IMD Lausanne )
LANGUAGES
Mother tongue:
Fluently spoken and written:
Conversational:
Dutch
English, French, German
Mandarin Chinese
IT –SKILLS
Windows Office suite, SAP busines warehouse, Navision, Salesforce, Power BI.
PERSONALIA
Address:
Linkedin
E-Mail
Civil status
Other
Brussels Area
www.linkedin.com/in/geertvanlantschoot/-Married, one child
Chairman of the Marketing Alumni of Vlerick- (organized 12 colloquia on Marketing)
Member of Vlerick business school Alumni board-
