Gordon Goodfellow

I’ve been a web content writer and SEO for 25 years, having built over 300 websites and written the content of all of them. I’m a native English speaker, my background is in market research as a manager and specwriter, and I have a Master's degree in Modern Literature, so my standards are very high and clients should expect nothing but good surprises!

I’ve been self-employed, working from my home office, since 1997 and my clients have included Google, Barclays Bank, Virgin Money, The Post Office, American Express, MBNA, Sky Digital and many others. Being self-employed, I know the importance of ROI and the bottom line, and especially the necessity of keeping to deadlines. I have the mindset of a business owner and I will handle any project assigned to me with personal care and attention as if it was my own. I’m a self-starter.

My most recent project was for a very large ecommerce site which was an online retailer of hydroponic equipment and supplies and also had its own blog with feature articles and “how to” articles. The project lasted from November 2020 until April 2022, and I wrote all of the content, including the long-form articles and about 1,000 product sales pages/product description pages.

I optimised every page of this long-form content meticulously for SEO with the intention of getting excellent ranking for my client’s website and, even though the site was very new and had only a very low DA score at that stage, several of those pages managed to achieve 1st page listings in Google after only a few weeks because of their carefully optimised on-page content alone, and before any backlinking campaign had even begun.

Apart from my main portfolio of writing I also have a separate portfolio of product description pages, with notes at the end showing precisely the methods I use to gain high rankings using on-page methods. So I'm a specialist in product description pages and use only “white hat” methods which are designed to last.

But probably the biggest buzz was when I had an Australian client who wanted me to build him a website based on the main keyword phrase “emigrate to Australia”. Almost as soon as the site had been completed I noticed that it had gone straight in at number 1 on the Google search results for that keyword search term, knocking the official Australian government’s immigration website into second place.

I now only write content for websites, rather than building them, although I’m quite familiar with the technical side of things; my book Wordpress SEO was published in 2013 and is still available on Amazon. I’ve written several other books and ebooks, press releases and articles, and I also use content marketing as part of my marketing arsenal.

I'm looking preferably for a long-term project of about 30 hours a week commitment, although I will certainly look at shorter appointments.