Helena Green

14710 NE 396th HELENA V. GREEN St., Amboy WA 98601  - (Cell) - MARKETING AND MARKETING LOCALIZATION PROJECT MANAGER DIGITAL, DIRECT AND TELESALES MARKETING CAMPAIGN MANAGEMENT Specializing in helping companies break into new markets and nurture existing leads       Understanding of the needs and the desires that dominate B2B markets Experience in determining niche target audiences for specific products, their “hot buttons” and in creating successful promotions to produce maximum desired response History of successful promotions with high closing ratio (conversions) and high positive ROI Experienced in market analysis and intelligence, persuasive presentation and PR History of successful sales and marketing campaigns with high rates of desired response. A results and profit oriented mindset—as well as the approaches and the motivation to implement it. MA in Business Communications Core Competencies:        Provide business development consulting, always focusing on business growth and ROI Manage overall business operations: maintain P&L cash flow, monitor overall business growth and profitability, marketing and PR Manage internal and external business communications, negotiate contracts Developing and implementing marketing promotions for improved sales numbers Manage the sales funnel by ensuring continual inflow in new customers, high closing ratios and customer retention and upsells through customer service management, oversee client retention and acquisition numbers Monitor and manage overall business regulations compliance, and compliance of the marketing materials. Develop break-in and revenue improvement business growth and development strategies for new or specific niche markets Background/Experience:         Marketing and leadership formal education (AWAI), organizational and operational experience 10 + years quota-based sales experience Managing B2B and B2C marketing campaigns (Direct mail, Social media, Google, community outreach (key relationship) program, telesales, trade shows, etc.) Making presentations, developing proposals Conducting motivational/training seminars Managing business partnerships and relations Managing vendors, subcontractors and employees, building successful teams Providing accurate and comprehensive marketing research, reports and data analysis, monitor market statistics and trends. Implement this information to improve ROI, response rates, sales numbers, views and other key analytics, as well as the average per customer revenues (ARPU). Make marketing projections/sales forecasts. Professional Associations: National Association of Workplace Development Professionals Member Awards: “Best Presenter” award 3 years in a row; Performance recognition Published author (Literary Magazines: Kinesis, 1994, 1999, 2001; Natural Awakenings 2012, 2014) EMPLOYMENT: 2016 – Present VIA, INC. Senior Project Manager Manage eLearning development and localization projects. Monitor and manage projects in creating 508 and WCAG compliant versions of online training courses. Manage entire project cycle from initiation to closure, maintain relationships and communication with shareholders, handle client-dacing written communication and conference calls. Maintain budgets, schedules and other company records, analyze perfomance and use this data to make written and in-person presentations. 2014 - 2016: Quick Translation Solutions Business Program Manager Business Administration: Manage business development and marketing localization projects for best revenue growth, introducing products and services cross-culturally (B2B, B2C). Build and manage sales teams. Provide business development and localization consulting and in diverse markets, assisting businesses to successfully introduce their products. Consult on buying habits, market tendencies, niche audiences and break-in strategies, ROI optimization. Make sure the impact of the marketing message is preserved in translation, monitor key analytics to insure growth and profitability. Assist in evaluating potential expenses and profits associated with the marketing effort, advising on the ways to improve profitability. Review websites, promotional materials and presentations to recommend changes for better results (better impact, better response rates, etc.) Test and evaluate marketing campaigns, suggest content changes for improvement. Ensure adherence to business laws, regulations, and the marketing materials compliance cross culturally. Initiate, plan, execute and close business development, marketing and translation projects: staffing, scheduling, quality control, performance, delivery under deadlines, etc. Plan, create and oversee the execution of marketing campaigns (PPC, Social Media, Telesales, Direct mail) to show positive ROI within (or under) the allotted budget. Create appropriate content for promotions, infomercials, website, etc. Monitor campaign performance through A/B testing and analytics monitoring, make appropriate changes to content. Develop promotional strategies targeting specific audiences for ROI goals Plan and execute marketing effort: develop marketing approaches and strategies for online and off line campaigns to ensure performance and positive ROIs. Identify new market opportunities. Generate sales by organizing and scheduling prospecting effort. Make presentations, develop proposals. Conduct and manage market research, perform needs assessments. Create and present product offers. Expand territory by acquiring new accounts, work existing accounts to improve overall sales numbers. Negotiate and acquire new contracts for business services. Develop close relationships with service providers, retailers, purchasing and marketing decision. Manage the affiliate program to ensure profitability, manage vendors and sales teams in ensure revenue growth. Conduct marketing and industry trends research, create reports and use this data to advise on marketing campaigns profitability improvement. - Insurance Broker Insurance Agent/Broker Business development: Use available marketing, sales, and statistical data to calculate which marketing approach would return the most ROI, design campaigns, present for approval, supervise implementation. Be responsible to the overall sales numbers and marketing performance. Constantly test and revise marketing campaigns for optimum channel utilization, maximum ROI and minimum implementation costs. Ensure overall business growth. Design and supervise marketing programs to introduce insurance programs to the Russian immigrant market (design promotions with their buying habits and response triggers in mind, monitor their ROI, tweak for improvement). Manager the sales Helena Green –Cultural Analysis and Consulting- page 2 funnel to insure constant growth of the client base, as well as a healthy upsell ratio. Adapt marketing programs to the changes in market and regulatory trends. Performing data analysis and crating reports. Client/account acquisition: Actively develop new territory and acquire new clients. Supervise marketing and promotional campaigns (direct mail, telesales, generating new leads and referrals, working existing leads) Identify and qualify potential leads. Make presentations, close sales. Research marketing data in order to determine best prospects, use it to create marketing campaigns. Work with government compliance specialists to approve marketing materials. Analyze client’s workman’s comp and employee benefit data/rates, recommend better approaches. Servicing existing accounts: Service small, medium and large business accounts. Manage client retention through consistent follow-up, satisfaction and needs assessment. Monitor retention rates, spot potential issues, collect feedback, suggest better retention strategies. Handle renewals, assisting with processing claims. Offer new/additional products through cross- and up-sells. - Extreme Quality Painting, Vancouver, WA General Manager-LLC member/owner Business Development: Be solely responsible for overall business profitability and growth. Oversee lead generation numbers through in-person presentations and marketing campaigns. Design and implement online, direct mail and telesales promotions and marketing campaigns to ensure maximum profit growth and product introduction across diverse venues. Be responsible to maintain overall growing sales volume. Solicit and manage business partnerships, “keep partners happy” by showing expected numbers, make presentations. Sales: Run online marketing campaigns. Make in-home and on-line presentations, close sales to meet quotas. Build customer relationships. Handle all customer service, give quotes, job estimates, sell jobs B2B and B2C, meeting daily phone call and appointment setting quotas. Make in-home and on-line presentations, close sales to meet quotas. Organize and/or attend trade shows in order to increase product awareness and develop new accounts. Develop and implement online, media, telemarketing and direct mail advertising campaigns. Be responsible for the online sales numbers. Management: Supervise, screen and train sales affiliates. Train the employees/subcontractors for product knowledge and in sales techniques, set and monitor their sales goals in order to ensure company’s growth. Plan and conduct motivational meetings. Analysis: Collect and analyze sales data, monitor P&L and ROI statements. Monitor market statistics and trends. Suggest marketing strategies. Plan and prioritize management tasks, jobs/workloads and job scheduling. Address customer complaints, collect feedback, use this data to make suggestions for company policies to improve work efficiency and teamwork. Keep all the administrative records for the business. EDUCATION: California University FCE, Los Angeles-2012 MA in Adult Education/Business Communications Courses in Business Communications, Presentation, Business Administration, Management, Motivation, Workplace Psychology, Counseling, Public Speaking Continuing Education Seminars: and Education. American Writers and Artists Institute - 2002 Master’s Business Development/Direct Marketing— 2yr. certificate Courses in Direct Marketing, Business Development, Sales Psychology, Business Relationship Building, Presentation Mastery and Impact. Helena Green –Cultural Analysis and Consulting- page 3 Sales and Presentation: --SalesBuzz Inside Sales Improvement Program -- Tom Hopkins: Sales Champions -- Tony Jerry: Presentation Mastery --Client Retention Techniques -- Building a Winning Team -- Best Practices for Management --Goals and Motivation Management and PR; Sales: -- -- The 7 Habits of Highly Effective People -- Client Retention Techniques -- Building a Winning Team -- Goals and Motivation -- OR CLIMBS: Fundamentals of Project management -- A reasonable accommodation discussion -- Event Planning and Organization -- Results-oriented communication strategies -- Best Practices for Management -- Managing multiple priorities and projects -- Results-oriented communication strategies -- Closing a sale -- Managing multiple priorities and projects -- Results-oriented communication strategies -- A reasonable accommodation discussion -- Compliance and independent contractors Honors/Awards:  High school: valedictorian  Flathead Valley Community College (FVCC): graduated with honors  Rotary club – VIP guest speaker  Lions club – VIP guest speaker  Numerous Thank you letters from present customers References: “Very responsible and reliable… Knowledgeable of professional ethics, and strictly adhering to it.” Roger Leo, attorney. 520 SW Yamhill, Portland OR 97204 - “Strong interpersonal and communication skills… Maintains excellent communication” Professional evaluation, Pacific Interpreters, Portland, OR. 707 SW Washington St, Portland, OR 97205 - “Good decision making skills” George Shryock, FVCC, academic advisor 777 Grandview Dr, Kalispell, MT 59901 - “Determined, quick learner with superb analytical ability. Highly intelligent and versatile” Dale Harvey, FVCC professor (406) 755 – 2229 “Upstanding citizen with remarkable integrity”, Kris Jackola, engineer - Helena Green –Cultural Analysis and Consulting- page 4