Igor Shevchenko

IGOR SHEVCHENKO-| - | Eligible to live and work in Brazil I am a project manager with 8 years of experience in international companies, seeking an opportunity to leverage my dedication, result oriented approach, analytical and interpersonal skills in technological business with a global scale operation. EXPERIENCE Kyivstar - number one mobile operator in Ukraine, part of VimpelCom Ltd. - sixth largest global telco group Chief Communication Officer April 2014 - April 2016 ● Kept leadership in the brand’s share of voice in media. Developed regular communications: quarterly business results, annual sustainability reports, news about product launches etc. Generated flow of news about company’s services, achievements, market updates and social responsibility initiatives. Achieved more then 2 000 mentions of the brand in media yearly, exceeding the closest competitor up to 15%. ● Crisis responses and risk management. Convened the anti-crisis committees in order to collect information from technical, law and financial departments. Drafted, approved and communicated official statements to journalists, bloggers and experts. Managed to surpass the reputation crisis after cutting off the operations on the Crimean peninsula. Later dealt with significant price increase and 10% layoff. ● Customers relations management. Developed omni-channel customer experience with further implementation and maintaining support, working as a member of cross-functional teams. ● Orchestrated events from idea to the full content development, together with venue, catering and security arrangements. Quarterly organised educational events for 300 people audience of students and young entrepreneurs. ● Internal communications. Produced news and video reports for intranet and internal TV on a weekly basis, took part in the development of the internal comms strategy. Organised media trainings for company’s board members. ● Department’s budget planning and tracking. Revised and restructured budget reporting in accordance with corporate goals and financial requirements. Negotiated 15% extension of the 2016’s communication budget, even though company applied strict austerity measures. ● Managed internal team of 8 members and up to 5 contracted agencies simultaneously. Hired new employees, settled up the KPIs and controlled performance. Arranged tenders and contests in order to contract external service providers. Favourite projects: - National launch of the first 3G mobile network in Ukraine. 360° communication strategy developed, approved and implemented. 1,5 year program included more then 20 national and regional projects, covering all types of traditional and social media. Resulted in absolute reputation leadership on the market and contributed to the best financial results among all group of companies in 2016. - Created Kyivstar Business Hub - sub-brand for educational initiatives, targeted towards B2B clients and young entrepreneurs. Project’s website and Facebook community were awarded as the best corporate edition of the 2015 in Ukraine. - Mobile ID - government relations project. A new technology were introduced to the local authorities of Ukrainian regions, with further promotion to media. Resulted in significant coverage and signature of memorandum of agreement between Prime Minister and the company. PRP Ukraine A Weber Shandwick Affiliate Company - leading communication agency Senior Account Executive May 2011 - April 2014 ● Account management. Project management from ideas development to results reporting. Media relations for key clients in press office regime. Writing of news, press realises, articles, scenarios, etc. ● Web-projects coordination. Developed and executed media partnerships with native content on news and business online media (Forbes, Focus), which demonstrated high number of involved users and positive interactions. ● Proposals development and pitching to the clients. ● Event management. Executed dozens of media and consumer events. ● Reporting, budgeting and financial documentation. Favourite projects: ExxonMobil. Executed one year long communication program, aimed to smooth rebranding period for Mobil Delvac 1 -prime range of the truck lubricants. Headed project of sponsorship of the biggest auto-event of the year in Ukraine “Stolychne Autoshow” , fully organised booths construction, promotion stuff and media event, resulted in more then 300 positive publications, mentioning Mobil 1 brand. Coca-Cola. Participated in development of CSR initiative, dedicated to the EURO 2012 sponsorship. Executed media relations for all regional events in scope of the project during 10 months. Huge community of ecological activists grew thanks to the project. CocaCola gained more then 1000 positive publications in media, including numerous TV reports. The project was awarded Golden SABRE Awards in 2013. HTC. Launched flagship handset models HTC One and HTC One M8 on Ukrainian market. Each model received about 50 positive reviews in media that shaped high sales, putting Ukrainian market on the top position in EMEA region. Nokia, Microsoft. Developed and executed launch of Lumia handsets and Office 365 for life-style media. Thanks to series of individual media pitching, client received about 60 publications in the new segment of media. The project was awarded by Microsoft HQ as the most effective long-term PR project. Knauf Insulation - construction materials production and distribution PR-specialist September 2009 - May 2011 ● Media relations and copywriting. Partnership relations with key ‘Business’ journalists, resulted in a sizeable non-paid media coverage. Wrote press releases, articles, news, prepared speeches and scripts. ● Launch communication program for the brand new product category on the market - ecological insulation materials for construction industry ECOSE® Technology. New product received massive positive coverage in specialised media. ● Media planning and placement (print, online, radio). Keeping high level of media presence, in spite of 40% cut of the yearly media budget ● Corporate website redesign. Restructured content in accordance with headquarter guidelines. Performed content management and internal SEO. Doubled number of visitors on the webpage in 5 months. EDUCATION National Aviation University, Kiev - M.S. in Construction Engineering Management, 2002 - 2007 LANGUAGES English - fluent; Portuguese - intermediate; Russian - native tongue; Ukrainian - native tongue