IOLANDA RODRÍGUEZ
U I/UX DES IGNE R & C R E ATIVE DI R ECTO R
ME!
PROFILE
NAME
Iolanda Rodríguez López
I’m a Creative and Communications Director with over 15-years of UI/UX design and
marketing experience. My branding expertise and multi-platform design abilities can make a
big impact on any project, specially, can be a huge benefit for startups looking to reach out
to new audiences and engage their existing base.
NATIONALITY
Spanish
CONTACT-
DESIGN
DIRECTION
MANAGEMENT
SOCIAL MEDIA
MARKETING
Mobile -
Phone -
LANGUAGES
WORK EXPERIENCE
Spanish | Catalan | Galician (Native)
English (Fluent)
French | Portuguese (Basic)
May 2017 - Currently
Freelance - Barcelona, SPA
SOFTWARE
Adobe Creative Suite
Sketch
InVision
MS Office
Basic HTML
CAPABILITIES
VISUAL DESIGN
Art Director
Concept Development
Photography
Storyboarding
Visual Thinking
UX/UI DESIGN
User Experience (UX)
User Interface (UI)
Mobile First
Wireframing
Architecture
Usability
LINKS
facebook.com/iol4ndar
twitter.com/iol4ndar
instagram.com/iol4ndar
linkedin.com/in/iol4ndar
Communications and Marketing Online Consultant. Ui/UX Designer
Freelance communications consultant and UI/UX designer. Currently working for Dommia
Design Studio (Barcelona) and VIS Ghana (Volontariato Internazionale per lo Sviluppo)
developing different communication campaigns, strategic designs (visual content) and UX
projects including the delivery of wireframes, user flows and high quality UI mockups.
August 2016 - April 2017
Salesians of Don Bosco, AFW - Tema, GH
Head of the Social Communication Department
Responsible for the comprehensive planning and coordination of the Salesians of Don Bosco
- West Africa Province - communications. Responsible of all the digital content creation and
management with the aim of providing coordination across different channels and
platforms.
February 2008 - July 2016
Dommia Design Studio - Barcelona, SPA
Creative Director and Social Media Manager
Responsible for creating and high-performing branded content experiences and
multi-channel campaigns on the international and national levels, using emerging
technologies, including social media solutions for establishing an internet presence. Also,
building strong long-term partnerships with clients, team members and stakeholders to
create new business development opportunities.
March 2003 - January 2008
Interzona TV - Sabadell, SPA
Head of the Communication and Design Department
Supervising and responsible for the design, art direction and management of all the
company's creative works including multimedia, graphic design, audiovisual and television.
Other responsibilities include managing network architecture design and web usage.
August 2001 - February 2003
Pukka’s Web Design - Barcelona, SPA
Graphic and Multimedia Designer
Creation, development and follow-up of multimedia and graphic design projects.
WORK EXPERIENCE
June - August 1999
Cooper Hewitt National Design Museum | New York, NY
Image and Copyright Department Internship
Digital processing of images, official photographer for events,
photographer assistant for the magazine and various catalogues.
EDUCATION
2009 - 2017
UOC | Barcelona, SPA
June - August 1998
International Center of Photography | New York, NY
Specialized Courses: Photographing People | Cityscapes
Advanced photography for developing creativity in terms of
everyday life.
1995 - 1998
Institut d’Estudis Fotogràfics de Catalunya | Barcelona, SPA
Superior Studies on Professional Photography
Technical and humanistic formation for developing the
photographic activity, both profesional and creative.
Bachelor’s Degree on Humanities
Extraordinary Degree Award for the academic year 2016/2017
This degree is aimed at providing training to ensure extensive and
deep knowledge of the humanistic culture to empower for critical
intervention in the social and cultural environment and for
responding in a professional way the management and promotion
of the cultural world of knowledge.
ENGAGE YOUR AUDIENCE
2015 - 2016
UOC | Barcelona, SPA
Design for your audience, create awesome content
and interact with your visitors and users.
Technician in International Cooperation Projects for
Development
This course gives the professional all the tools to design and
manage projects of development cooperation, ensuring adequate
technical and budgetary execution, according to the rules and
regulations applicable for reporting.
2010 - 2011
IL3 - Universitat de Barcelona | Barcelona, SPA
Postgraduate on Community Maganer and Social Media
The postgraduate studies on community manager and social
media offer the keys to comprehend the change in the
communicative paradigma as well as the necessary formation to
design strategic plans of social media.
2008 - 2009
UOC | Barcelona, SPA
Postgraduate on Cultural Management
The postgraduate studies offer theoretical knowledge on the
management of cultural institutions in the context of cultural
action, policies and organizations related to the cultural world as
well as in culture organizations and most characteristic models of
management.
2002 - 2003
Escola BAU - Universitat de Vic | Barcelona, SPA
Master’s Degree on Multimedia Communication
The global aim is to offer expertise on the new concepts of
language of interactive multimedia communication, providing
knowledge referring to the new technologies, tools, methods and
techniques for managing multimedia production.
2000 - 2002
Escola d’Art Serra i Abella | Barcelona, SPA
Superior Studies on Advertising Graphics
Educational training which includes artistic and technical aspects
involved in advertising graphics production and which provide
interest in the technical and conceptual experimentation.
BE INNOVATIVE
Think outside the box and prioritise which of these
new technologies and trends should receive focus in
the future.
BE A PROBLEM SOLVER
Making change takes time and effort. But the most
important to remember is that this needs to be a
whole team effort.
ANTICIPATE CUSTOMER NEEDS
Identify the challenges and pain-points of current
user experiences and help clients to improve their
products and services.
OBSERVE EMERGING BEHAVIORS
Observation provides the most accurate information
about people, their tasks, and their needs.