EDUCATION
IRINA PANDEVA--
International University of Sofia (Accredited by British Accreditation
Council) – University of Portsmouth Curriculum
- Bachelor Degree in Hospitality Management (2002 – 2007)
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Vintage: 1981
INDEPENDENT VENTURES
FAN PORTAL SYSTEMS LTD - FC CSKA SOFIA
2012 – 2014
EMPLOYMENT EXPERIENCE
COWORKING BANSKO
Chief Operating Officer – August 2016 – PRESENT
Developing and implementing a fan based loyalty program for one
of the biggest soccer teams in Bulgaria.
Opened in 2016 Coworking Bansko is a small, but very active
coworking space in Bansko, Bulgaria. I have been a part of the
starting team and my main activities are:
Role: I was instrumental in the early stages of overall business
development, working closely with the board of directors and CEO
to build key aspects of business implementation and develop;
Communication with suppliers and members (customers)
coming from all parts of the world on daily basis
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the team’s social media strategy, - YouTube, Facebook, twitter,
Pinterest
marketing and promotional materials used to establish new
partnerships with large corporate entities and SMEs
customer service manuals on how to handle cases specific to
the partner’s program and loyalty card, as well as general
customer service inquiries, and training of customer service
personnel
fan club materials and incentive structure, allowing for fan clubs
to support the distribution of loyalty cards throughout the
community and act in synergy with overall goals
EXPO 4 KIDS
2011 – 2014
My first successful brand, Expo4Kids, was a bi-annual event visited
by an average of 5000 parents – showcasing innovative Bulgarian
companies with products and services catering to children. The
event was hosted in some of the leading Bulgarian malls, and
allowed for these companies to gain additional popularity and
market traction as well as experience what opening up a mall
location would be like. Key marketing activities included:
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Website creation, social media and brand development
Attract sponsors, media partnerships, and exhibitors
Exhibition booth design, Exhibitor booklets and floor plans
Organization and operational activities
Follow through and supervision of the whole event
TALENT TEAM
2015 – 2016
A group of different talented people such as - photographers,
designers, market researcher and social media consultants, joined
together to create a company that would provide an essential help
to the businesses in Bansko.
Creating the branding of Coworking Bansko – concept, design
and print preparation of all of the promotional materials of the
company
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Operational activities – billing, space maintenance etc.
THE GRAND ROYALE HOTEL- BANSKO
Sales and Marketing Director - 2013 – 2014
I work closely with the hotel owner, setting goals and developing
overall marketing strategy and plans to execute throughout the
season.
Added a new practice to the marketing department –
approaching event organizers in Bansko, such as the annual Jazz
Festival, Horizon Festival, generating repeat annual business
Created a new corporate strategy and targeted some of the
largest corporates in Bulgaria to generate additional business
Designed and implemented a new company website on an
extremely tight budget
Rebranded the Spa Center and all relevant booklets and
materials to an elegant, fresh look and feel
Created and maintain the company Facebook page
Built up a relationship with all major tour operators, and
added major travel wholesalers to generate additional sales
Revamped all contracts, presentations, and official documents
Responsible for overall customer satisfaction and complaints
BEST WESTERN HOTEL EXPO - SOFIA
Sales and Marketing Manager -
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Tour operators, corporate clients, price negotiations,
maintaining all online sales channels, worked closely with the
general manager and reported directly to him
INTERPERSONAL SKILLS
KEMPINSKI HOTEL ZOGRAFSKI- SOFIA
Events Sales Manager - 2007 – 2008
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Covered the entire event cycle, sales, customer acquisition,
event management, billing, customer service
GREAT COMMUNICATOR
My experience is mainly in hospitality sector, which gives me the
advantage to be a very communicative. Being an extrovert help also.
BEST WESTERN HOTEL EXPO - SOFIA
Receptionist, Front Office Manager, Event Sales Manager -
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CUSTOMER ORIENTED
Customer service is a part of my training both in the hospitality
sector and in the shared office business. Happy customers – easier
life.
Customer service and operational training of all front office
personnel
Handle all group and corporate billing and customer service
Handle all complaints and guest feedback
FLUENT IN ENGLISH
SOFIA PRINCESS HOTEL- SOFIA
Receptionist -
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I had the opportunity to not only live in UK for a year, but also to
study in a British University, where I communicated only in English.
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INTERNATIONAL MINDSET
Working in a coworking space and having the chance to work with
many different nationalities thought me a great deal of tolerance,
understanding and opened my mind for the world. The people I
interact on a daily basis are from all over the world.
TEAM PLAYER
I prefer collaborations and team work, because I am sure that more
minds can think of more ways to make life better. Perspective is also
very important.
PROBLEM SOLVER
Well this is me
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It is not an easy job working with people constantly. I have had
many cases where there was a need for a problem to be solved in a
calm and balanced way, with a clear mind and assertion. It took
some time for me to learn how to handle customer complaints and
critical situations, especially during events, but I can now say it was
a very useful experience.
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Social links:
LINKEDIN
FACEBOOK
INSTAGRAM
PORTFOLIOBOX
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OTHER SKILLS AND HOBBIES
Graphic design – I love good design and I have experience in
creating logos and promotional materials for a lot of companies.
Art – I graduated Art School and one of my true passions is painting.
Writing – I love writing, but my main regret is that I am better in
expressing my thoughts in my native language. I have a few articles
published in Bulgarian magazines and a small blog.
