Iris Grossman

Contact- www.linkedin.com/in/irisg (LinkedIn) Top Skills Online Marketing Product Management User Experience Languages Iris Grossman CMO at Appointfix (a product by Mobiversal) Oradea Summary I'm a Marketing Manager with an everlasting love for CRO and UX. I love working on products that make difference in people's lives, while being part of a great team. Former Product Manager. Self-taught. Challenges drive me. Problems motivate me. Always looking for the next big quest. German (Elementary) English (Full Professional) Romanian (Native or Bilingual) Experience Certifications Appointfix (a product by Mobiversal) Psycho-pedagogy training Making Sense of Data Landing page optimization 10 months CMO January 2021 - Present (3 months) Oradea, Bihor, Romania Online Marketing Specialist June 2020 - January 2021 (8 months) Oradea, Bihor, Romania AstorMueller Group (Bugatti & Daniel Hechter Shoes) Online Marketing Manager May 2019 - June 2020 (1 year 2 months) Bihor County, Romania Flipsnack 1 year 5 months SEO Manager September 2018 - May 2019 (9 months) Bihor County, Romania SEO Strategist January 2018 - September 2018 (9 months) Bihor County, Romania Cylex Page 1 of 5 7 years 7 months Product Manager July 2012 - January 2018 (5 years 7 months) Oradea, Romania • Successfully managed product development and launched our MyCylex SiteBuilder platforms in 5 countries while meeting deadlines. • Prioritized the backlog and development based on value, cost and impact. Wrote feature documentation and planned releases. • Created and maintained the product roadmap. • Made sure that the product strategy is always aligned with the product vision and that our teams never lost sight of what the product vision is. • Trained and divided tasks to our non-developer team. I have successfully trained data operators, based on their skills and affinities, to design websites, to provide premium customer support, or to perform marketing tasks and copywriting. I was also responsible for assuring the quality of their work. • Improved our SiteBuilder non-developer team’s workflow by using Agile Methodologies - Kanban. I have also worked in close cooperation with developers and designers to deliver product improvements using Scrum. • Created the MyCylex website concept, wireframes and also designed mockups for some of the pages in Photoshop. Managed the content planning and marketing copy for mycylex.co.uk, mycylex.com and pagix.ro • Performed the UI copywriting, wireframing and designing mockups with Balsamiq and Photoshop. Constantly improved / optimized UI/UX and conversion rates by doing A/B tests and gathering feedback. • Improved our customer activation and retention rates with automated emails and improved customer satisfaction by keeping the team focused on our user needs. The user profile and user needs have always been established after thorough research. • Built attractive and modern templates while making sure they are user and SEO friendly. • Quality Assurance on all the themes implemented on MyCylex and on product features. • Identified competitors and opportunities by doing market research and competition analysis. Successfully maintained and developed strategic partnerships with international companies. Marketing Manager January 2016 - December 2017 (2 years) Oradea, Romania Page 2 of 5 • Managed and trained data operators to become Marketing Juniors. so they were able to perform tasks for Cylex and our clients, such as: linkbuilding research, email marketing campaigns, ppc campaigns, social media management, content creation etc. • As a Marketing Team Leader I made sure that the team members worked well together and pushed towards performance by dividing the tasks based and on their individual skillset and task urgency. • Performed UX & CRO / SEO audits for Cylex and Cylex clients such as cridem.ro , drevi.eu, kingslandineu.com, returnoffer.net etc. Also performed competition analysis, strategy & planning for Cylex. • Web form optimization concepts for Cylex Business Directories. • Redesigned various pages for better conversions. • Data analysis using Google Analytics and user behaviour analysis using Hotjar. • Created behavioral email marketing strategies for MyCylex. • Created concepts, content and design using Photoshop for modern and visually appealing newsletters, banners, brochures and social media posts. • Worked on link building for various internal products and created link building strategies for clients such as cridem.ro • Created and optimized Google Adwords campaigns for MyCylex: Search, Display, Remarketing + Landing Pages for campaigns • Created Facebook campaigns for MyCylex, Pagix and our clients: cridem.ro, totulpentrucaini.com, Kingslandineu.com • Managed Newspaper & Radio advertisements. Product Owner January 2014 - January 2016 (2 years 1 month) Oradea, Romania CYLEX EU. FUNDED PRODUCTS: • Created the Product Requirements Documents for a Shop Builder, Email Marketing tool and an Online Chat Support tool. • Prioritized product backlog and wrote user stories. Worked in close collaboration with remote teams, while using Scrum. • Wireframing support, mockup designs, UI and product website copy & UX optimization, QA on finished product. Marketing Assistant December 2011 - July 2012 (8 months) Oradea, Romania JoZoo Job Portal: • Competition analysis Page 3 of 5 • Test the functionality, design and usability before product launch • Improve design on some pages of the website • Develop strategic partnerships Cylex company website: • Collaborate with colleagues to create wireframes and content for our company website • Create the website with our site builder tool Cylex Telephone Book: • Create and present competition analysis. • Establish a marketing plan in collaboration with the product manager and the marketing team • Concept marketing strategies and techniques to attract customers. • Create wireframes for certain pages Data Operator July 2010 - December 2011 (1 year 6 months) Oradea, Romania Cylex Business Directories: • Accurate interpretation and processing of data in order to improve our records • Used data mining software in order to verify the truthfulness of entered data • Competition analysis • Seek partnership opportunities and approach them • Create SE friendly copy while keeping our users in mind • Online customer service Mihai Viteazu Technological High-School Assistant Teacher in Computer Science - HTML October 2008 - June 2009 (9 months) Oradea, Romania Education Electrical Engineering and Information Technology Faculty at the University in Oradea Master's degree, Computer and Information Systems Security · (2010 - 2018) Faculty of Sciences at the University in Oradea Page 4 of 5 Bachelor's degree in Computer Science and Information Science, Computer Science · (2006 - 2009) Doamna Stanca National Secondary-School Baccalaureate, Science Studies - Biology & Chemistry Specialization · (2002 - 2006) Page 5 of 5