Ismail Y. Usuluddin
Contact details:
Jl. Masjid AnNur III No. 52
Kebayoran Lama, Jakarta 12220
Indonesia
- (Home)
- (Cell-/iYodee (Skype)-_________________________________________________________________________________________
EDUCATION
Ohio University, Athens, OH.
B.B.A, Major: Management Information Systems, Finance
Minor: Physics
LANGUAGE SKILLS
Fluent in English and Bahasa Indonesia
Basic understanding of French, both written and oral
COMPUTER SKILLS
Windows and iOS, SEO, SEM, HTML, WordPress, Visual Basic, Visual Studio, ASP, .NET framework
applications, SQL, CSS, PhP, Regular Expressions, MS Office, Photoshop, Illustrator, Dokan, Woo
Commerce.
PROFESSIONAL EXPERIENCE
PT. Kudo Teknologi Indonesia
Head of Growth & Digital Marketing
February 2016 – Present, Jakarta, Indonesia
Kudo is an Indonesian startup technology company that develops cutting edge solution to enrich the ecommerce and payment market in Indonesia. We build a robust platform that bridges online to offline
world of e-commerce through technology. My responsibilities at Kudo include:
• Responsible for the growth of agents, customers, revenue and GMV
• Responsible for collaborations with ad networks and agencies to propel the necessary growth
for the company.
• Introduce the concept of O2O (Online to Offline) business model to potential agents, merchants
and partners
• Managing a team of 11 people, 3 sub-divisions each with different responsibilities.
• Formulating the precise scheme of promotions to acquire agents and customers
• Minimizing agents’ LTV, maximizing ROI
• Managing content to publish to media and social media
• Tracking and reporting digital advertising performance and attributon analysis
• Planning and managing budget of all digital marketing
• Reviewing new marketing technologies
Creative HotHouse Technologies
Head of Content & Brands
February 2015 – February 2016, Jakarta, Indonesia
Creative HotHouse is a code temple; accelerator of developer entrepreneurs building beautiful and
profitable software, apps, e-commerce and marketplace for the South East Asian markets and adapt
their habits and cultures into our products. Creative HotHouse is a Singapore based company with
temples in Singapore, Jakarta, Barcelona, Manila, Bangkok and Cape Town. The company is built on
over 100 years of experience in the internet and technology industries. The position I have is the most
interesting position to say the least, due to its nature of interacting with brands that will collaborate,
integrate and partner within all of our products. I handle brands that collaborate, integrate and
partner with our 15 different apps and sites simultaneously and produce their content for maximum
results. My responsibilities include:
• Created two e-commerce businesses models from the ground up; from conceptual to money
making e-commerce models.
• Brand relationships.
• Single handedly acquired one hundred brands in a relatively short time to join our e-commerce
and to have extended partnership with the company.
• Responsible for enhancing th performance of each app and site with the new brands that we
take in.
• Supervised sites’ content on a daily basis.
• Supervised warehouse management for our e-commerce sites.
• Trained e-commerce operation team in Manila office.
• Maintained, searched and collaborated with affiliate networks and e-commerces around the
globe.
• Worked closely with BOD to deliver best result for our apps’s tractions, retentions, conversions,
downloads and visits.
• Managed SEO accross the company’s sites.
ZOCKO PTE LTD. (www.zocko.com)
Content Manager
September 2013 – January 2015, Jakarta, Indonesia
Zocko is a tool that helps social media influencers to generate profit using their social media platforms.
We worked with hundreds of e-commerces and affiliate networks around the world to bring interesting
and curated products for our users to share with their audience. My responsibilities include:
• Curated products for influencers to share.
• Ensured front-end design of Zocko is user friendly and eye-catching.
• Maintained, ientified for and collaborated with affiliate networks and e-commerces around the
globe.
• Worked closely with the management think-tank team to deliver best result to influencers and
the company.
• Responsible for the growth of the site’s traffic, tractions, conversions and repercutions.
• Managed SEO.
Microsoft Outlook
Engineer & IT Support
September 2014 – March 2015, Mountain View, CA
Expanded MS Outlook’s usability features before it is acquired by Microsoft. Continues to support the
backend and engineer supports after the acquisition. Working with teams from around the globe. My
responsibilities include:
• Debugged, tested and reported issues with Acompli e-mail platform
• Supported the team shifting Acompli to Outlook e-mail platform.
• Ensured updates are delivered correctly to the live platform
June Media Inc.
Campaign Manager & Data Analyst
June 2013 – August 2013, New York, NY
June Media Inc. was formerly SilverCarrot Inc. It changed its name after re-grouping new investors.
June Media is a lead generation campaign producer. It sends thousands of campaigns and promotions
per month to our recipients and collaborating with hundreds of coupon programs in the United States.
My responsibilities include:
• Analyzed lead data, numbers and responses from published campaigns
• Created new strategies to deliver better campaigns with think-tank team.
• Worked and dealt closely with clients to achieve the desired level of satisfaction in delivering
their campaigns.
• Processed various data types from clients and vendors to achieve better result in future
campaign delivery
•
Observed campaigns’ day-to-day performance in daily basis.
Alpha Brand Media
Editor-in-Chief
March 2010 – May 2013, Foster City, California
Alpha Brand Media umbrellas various online news portals that review a wide range of popular topics
from gadgets, fashion to celebrity news. Alpha Brand Media is a fast growing company and acquires 2-3
new online news portal per year. My responsibilities include:
• Managed writers, researchers, photographers and other staff in South-East Asia region to
introduced new clothing lines, major celebrity news and promotions in North America.
• Managed SEO.
• Managed day-to-day operations of all Alpha Brand Media’s websites.
• Handpicked best articles, photos and videos for all 12 news portals.
• Monitored the flow of news and delivered information to our sites’ audience.
• Direct contact with clients, if not looking for one, to advertise and participate in our
promotional activities
• Strategic thinking to improve websites hits, traffic, tractions and repercutions
• Proofread articles across websites
SilverCarrot Inc.
Campaign and Content Manager
April 2005 – March 2010, New York, NY
SilverCarrot Inc. was a lead generation campaign producer. We send thousands of campaigns and
promotions per month to our recipients and collaborating with hundreds of coupon programs in the
United States. My responsibilities include:
• Responsible for creating, editing, and ensuring attractive and functional campaign formats
• Proof-read, approve designs from the design team for public consumption
• Sent out online campaigns from in-house design team to members.
• Worked and dealt closely with clients to achieve the desired level of satisfaction in delivering
their campaigns.
• Modified large-sized data using regular expressions and various text editor tools
• Improved efficiency by cutting data modifying time in half.
• Managed a team where members are located in three different countries.
• Processed various data types from clients and vendors to achieve better result in future
campaign delivery
• Maintained recipe4living website (www.recipe4living.com), creating meta tags using a content
management publishing tool.
• Observed campaigns’ day-to-day performance on a daily basis.
• Managed SEO.
Ampere Media LLC.
Campaign Manager in-charge
March 2008 - June 2008, Chicago, IL
Responsibilities:
• Worked closely with CEOs and regional managers in developing new business ideas
• Sent out online campaigns from in-house design team to members
• Collected data from clients to determine the success rate of a campaign
• Constructed strategies to elevate the campaign’s success delivery rate
Punct Design Studio
Co-Founder
March 2005, New York, NY
Description:
A collaborative work in running a small scale business focused on web, graphic design, logo and brand
identity.
OTHER EXPERIENCE
Licioustastic.com
Editor-in-Licious
January 2011-Present, Jakarta, Indonesia
Responsibilities:
Licioustastic.com was a website that reviews Indonesian start-up businesses. A team of two writers
interviewed brands that have been selected and post them on the site. As simple as that, but the
impact was huge on their businesses.
iCreate Magazine
Content Contributor
July 2009 – December 2011, Jakarta, Indonesia
Responsibilities:
Translated, edited magazine contents focusing on Apple gadgets reviews and lifestyle
SDI Media
Freelance Subtitle Translator
October 2007 – January 2010, Jakarta, Indonesia
Responsibility:
Translated movies subtitle from English to Bahasa Indonesia and vice versa.
Eleven, Eleven-and-a-Half Production
Artist/Designer
April 2009, Perth, Australia
Co-founded a production house with objectives to create, display artwork for public viewing for various
purposes; from public service announcements to showing own personal artwork.
Globaloration Technorat (Global Collaboration Technology Creative)
Co-Author
September 2010 (in progress), Perth, Australia
With a partner, we created unique abstracts, objects and collect them in a form of book to honor the
world of art and design.
Dilmy Networx
Online Columnist
April 2004 - June 2005, The Hague, Netherlands
Responsibilities:
Column writer for Dilmy online magazine that focused on writing the latest hang-out spots, social
concerns and pop culture articles.
