Ivalina Salabasheva
Freelance Graphic Designer, looking for remote opportunities up to 20 hours a week.-
Summary
Looking for remote work, projects up to 20 hours a week!
I am a Graphic & Creative Designer with 3 years of experience in the field, with focus on social media
marketing. I am comfortable with Adobe Creative Cloud, which I use for my projects. I work with Photoshop,
Illustrator, Indesign & Premiere Pro, I know some of After Effects as well. I have experience with Facebook,
Twitter, Instagram, Pinterest & Google+ for the Bulgarian, UK & US market.
I have Project Management & Business Development Background within FMCG prior to becoming an
Enterpreneur.
Experience
Graphic Designer & Digital Marketing Manager at Frog Consult Ltd.
November 2010 - Present (6 years 4 months)
CO-founder, co-owner & one of the managing directors of the company. Creative & Graphic Designer, UX
Designer & Content Creator, Online & Social Media Marketing Manager.
Business Development Manager for UK & Social Network Marketing for US at Daskal Bulgaria JSC
December 2016 - January 2017 (2 months)
Helping develop the business in the UK. Social Network Marketing on F, G+, Twitter, Pinterest & Instagram.
Project frozen due to lack of investors.
Customer Development Administrative Supervisor & ITT Coordinator Adria at Colgate Palmolive
May 2010 - December 2010 (8 months)
Reporting Manager
-develop & improve formats, procedures and deadlines for reporting
-supervise the reporting process, constantly training & developing 2 shared assistants(BG,CRO)
-prepare various ad-hoc analysis requests from GM, CDD &
Marketing Department
-prepare various reports & presentation requests as support for budgeting & MYR purposes to CDD
Project Manager(Project Stage:Post Implementation)
-manage ITT Project(BW Application of SAP)
-perform project planning & follow-up as per project timeline
-manage project budgets & timeline
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-preparing & delivering End User Trainings after Go-LIve
-preparing Ideal Process Flow charts and guidelines for post-implementation stages
-preparing & delivering Training for Project Coordinators in post-implementation stage
Business Development Manager Bulgaria & Albania(maternity cover) at Colgate-Palmolive
January 2009 - May 2010 (1 year 5 months)
Manage Colgate-Palmolive business in Bulgaria & Albania together with MFST Leaders, adapt channel
plans, portfolio & pricing strategies to local markets specifics, develop consumer campaigns in close
collaboration with local sales team & regional marketing team, prepare market & competitive analysis
based on ACNielsen and sales data as well as filed observation, various programs & projects initiation,
management & evaluation. Coordinate design of visuals with Headquarters and printing house.
Projects:
-Supermarkets
-Call Value System
CD Adm Supervisor & ITT Coordinator Adria at Colgate-Palmolive
June 2006 - December 2008 (2 years 7 months)
Reporting Manager
-develop & improve formats, procedures and deadlines for reporting
-supervise the reporting process, constantly training & developing 2 shared assistants(BG,CRO)
-prepare various ad-hoc analysis requests from GM, CDD &
Marketing Department
-prepare various reports & presentation requests as support for budgeting & MYR purposes to CDD
-actively participate in planning & budgeting process for Adria
Project Manager(Project Stage:Implementation)
-manage ITT Project(BW Application of SAP)
-perform project planning & follow-up
-manage project budgets & timeline
-communicate both business & technical requirements to Project Coordinators in 7 countries
(CRO,SRB,MK,SLO,MNGR,BIH,BG), request cost & time estimates and follow-up on project plan
implementation
-initiation, management & follow-up on incentives for project coordinators
-data verification & testing for all 7 countries
-preparing & delivering End User Trainings after Go-LIve
-preparing Ideal Process Flow charts and guidelines for post-implementation stages
Achievements:
-Won the Quarterly & Annual Award for Colgate YCMAD program in 2008. Implemented Project in 7 out of
9 countries.
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-Developed & Introduced external tools for data processing that have helped significantly reduced time for
reports preparation(working in close collaboration with external software developers to define business logic
& requirements)
-Improved all reporting formats & processes in summer of 2008.
ITT Coordinator Adria at Colgate-Palmolive
February 2006 - June 2006 (5 months)
Project Coordination(Project Stage:Testing)
-coordination of ITT Project for 3 countries(CRO,MK,SRB), testing and data verification
Sales Analyst
-preparing various reports and formats as per procedures and rules as support to Sales Administrative
Supervisor
Sales Assistant at Colgate-Palmolive
January 2003 - February 2006 (3 years 2 months)
preparing sales, stock, pricing and analytical reports for management usage, helping with sales presentations
as support to Country Sales Manager, translations, organisation of events and trainings, help and
involvement in several projects:
-Transparent Terms & Conditions
-Call Value System
-Wholesalers Convention
Customer Service Assistant at Sarantis Bulgaria EOOD
July 2002 - December 2002 (6 months)
support to Customer Service Manager, order entry, data processing, inventory checks, monitor outstanding
balances of customers, update of customer & product master data in SAP.
Logistics Administration Assistant at Sarantis Bulgaria EOOD
March 2002 - June 2002 (4 months)
support to Logistics Administration Manager, order entry, data processing, inventory checks, coordination of
stock movements within country and import.
Sales Administrator at Sarantis Bulgaria EOOD
February 2000 - February 2002 (2 years 1 month)
support to Reginal Sales Manager, order entry, data processing, inventory checks, monitor outstanding
balances of customers, order taking by phone.
Administrative Assistant at Sarantis Bulgaria Ltd.
November 1999 - January 2000 (3 months)
support to Reginal Sales Manager, order entry, data processing, inventory checks.
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Office Manager at ET Dji Bi Si - Georgi Georgiev
July 1999 - October 1999 (4 months)
Exclusive representative of Brabantia B.V.
Communication & contacts with clients, invoicing & accounting, order placement - imports, variuos ad hoc
tasks.
Expert at Via Expo Ltd.
March 1999 - June 1999 (4 months)
Communication & correspondence with international clients, updating prospective clients database,
participation in fairs, etc.
Head of department "Information & Analysis of Commercial Activity" at Ares AD
April 1997 - May 1998 (1 year 2 months)
price structure & price forming, stock levels management, control of the operations of petrol stations,
operations & staff management, developing department structure and functional roles and responsibilities,
regular analysis of the commercial activity.
Expert at Ares AD
October 1996 - March 1997 (6 months)
Preparing sales offers to wholesale clients for fuel, participation in projects and handling various ad-hoc
requests.
Projects:
prepaid cards in petrol stations
market research for fuel market in Bulgaria
Certifications
Expert Computer Graphics with Adobe Photoshop, Illustrator & Indesign
Devise Expert Professional Education Learning Center, Sofia License Z013058 February 2013
Computer Graphics with Adobe Photoshop, Illustrator & Indesign
Devise Expert Professional Education Learning Center, Sofia License- December 2012
Project Management(2008)
Brainbench License- October 2013 to October 2016
Adobe Indesign CS5.5
Brainbench License ZC-Q-A8C3 October 2013 to October 2016
Adobe Photoshop CS5
Brainbench License- October 2013 to October 2016
Expert+ Computer Graphics with Adobe Photoshop, Illustrator & Indesign
Devise Expert Professional Education Learning Center, Sofia License Z013188 October 2013
Marketing Concepts
Brainbench License- October 2013 to October 2016
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Marketing Strategy
Brainbench License- October 2013 to October 2016
Creating an HTML5 Banner Ad with Animate CC
Lynda.com License 3A8A75 October 2016 to October 2016
Learn Adobe Animate CC: Animation
Lynda.com License F31A48 October 2016 to October 2016
Adobe Animate CC for Web Designers
Lynda.com License 0046A9 October 2016 to October 2016
Up and Running with Muse
Lynda.com License 9D5377 November 2016 to November 2016
Pinterest for Business
Lynda.com License EAC2F0 November 2016 to November 2016
After Effects CC Essential Training (2015)
Lynda.com License 90E429 December 2016 to December 2016
Twitter for Business
Lynda.com License 0EE625 December 2016 to December 2016
Google+ for Business
Lynda.com License 357786 December 2016 to December 2016
Learn Instagram: The Basics
Lynda.com License A9D337 December 2016 to December 2016
Courses
BBA, International Business
Schiller International University
Behavioral Aspects
Industrial Relations
Import/Export Operations
International Business Policy
The UN & Peace Keeping
Economics of Developing Countries
BBA, Finance & Marketing
European University
Purchasing Management
Operations Research
Thesis: Bulgarian Banking System & Monetary Policy
Managerial Accounting
Financial Statement Analysis
Business Law I & II
Statistics I & II
Economics I & II, International Economics
1
1
1
1
1
1
-
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Finance I & II, Corporate Finance I & II, Commercial 5
Cases in Finance
Money & Banking
1
Budget
1
Introduction to Management
1
Marketing I, II & III, Industrial Marketing, Commercial 5
Cases in Marketing
Small Business Management
1
Production & Operations Management
1
Managerial Finance
1
Human Resource Management
1
Marketing Research
1
European Business
1
Consumer Behavior
1
International Business
1
Personnel Selling
1
Interview Techniques
1
Business Policy
1
.................................................................................................................................................................
Business Development Manager Bulgaria &
Albania(maternity cover)
Colgate-Palmolive
Category Management
1
Sales Assistant
Colgate-Palmolive
Basic Selling Techniques
1
CD Adm Supervisor & ITT Coordinator Adria
Colgate-Palmolive
Project + Certification
Data Master 1
Indirect Trade Management
Go-to-Market Strategy
Customer Marketing
Customer Development Teams
4
5
1
1
1
1
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ROI in Action: Strategy Based Decision Making 1&2
Trade Research
Terms & Conditions
8
1
1
.................................................................................................................................................................
Independent Coursework
"Expert" Computer Graphics with Adobe Photoshop,
Illustrator & Indesign
3
Behavior in Markets, Business-to-Business
10
Marketing, E-Marketing, Macromarketing, Marketing
Administration, Colloquim in Marketing
Management Communication, Foundation of
Leadership, Management of People at Work, Ethics&
Responsibility, Gov. & Legal Env. of Business,
Marketing COmmunications, Industry Competitive
Analysis,
15
Computer Graphics with Adobe Photoshop, Illustrator 3
& Indesign
SGV - W3Schools
"Expert +" Computer Graphics with Adobe Photoshop, 3
Illustrator & Indesign
HTML - W3Schools
CSS - W3Schools
Get Traffic 3
8
Projects
Online Babystore Internet Porachka
November 2010 to October 2012
Members:Ivalina Salabasheva, Ivelin Salabashev, Dobrin Salabashev
Own online store with more than 5,000 products grouped in several functional categories for the entire family
and home.
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Established on-
http://www.frogconsult.com/en/internetporachka
Blog at http://www.internetporachka.com/
February 2011 to October 2012
Members:Ivalina Salabasheva, Ivelin Salabashev
Writing contents for the blog with the idea to enrich our online store.
Software for measuring promotional effectiveness
July 2010 to October 2010
Members:Ivalina Salabasheva, Ivelin Salabashev, Dobrin Salabashev
Easy to use software for evaluation and analysis of promotional activities. It is designed to be of help to the
Marketing department by automating the process and providing ready analysis in tabular and graphical form.
Ideal aid and supporting tool in preparing presentations and marketing analysis for recommending investment
in a type of promotional activity during the discussions of the annual sales and investment plans!
Focuses audience's attention on the most profitable and the most successfull promotions amongs all already
done activities and in this way allows for improving the financial outcome in the future by enabling you to
plan and carry out guaranteed successfull promotions!
http://www.frogconsult.com/en/Products/FCPromo#tutorial
http://www.frogconsult.com/en/Products
http://site.frogconsult.com/en/promo
Administration of sweepstakes
January 2012 to October 2012
Members:Ivalina Salabasheva, Ivelin Salabashev
Software for independent conducting of games and sweepstakes with prizes drawing at random, which is
designed to automatically adminster withdrawals of winners amongst database of participants by the push of
a button.
We provide the fully finished product with complete design and embedded prizes while you only need to
grant us access to the data of participants and to administer the drawing itself.
The software may be used multiple times while there is no restriction in the type and number of prizes! When
carring out a subsequent game which requires an amendment in the number or type of awards, we do the
adequate design changes as per your preferences.
http://site.frogconsult.com/en/lotto
Website of Frog Consult Ltd.
July 2012 to October 2012
Members:Ivalina Salabasheva, Ivelin Salabashev
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Developing the website of the company together with my husband, drafting business strategies, forming
prices for services and products and working together on the overall view of the site. This was a total website
makeover for the better, I hope.
Supermarkets Project
January 2009 to April 2010
Members:Ivalina Salabasheva, Aleksandra Toli#
Initiating & managing activities that will lead to growth in Supermarkets such as developing, training and
monitoring a team of own merchandisers, improving SOS and assortment as per priorities and by store
as well as initiating and implementing planograms improvement by store using Category Management
approach.
Result: double-digit growth in Supermarkets in declining market categories. Agreed shelf space and
planograms still in place today.
Nevidimi Pakostnici
April 2010 to June 2010
Members:Ivalina Salabasheva, Aleksandra Toli#, Ivanka Koleva, Maja Kajbic
Initiated and managed the first Colgate SMS stweestake in Bulgaria by using example from Greece and
global Colgate marketing know-how. Also helped in developing the advertising plan for the campaign and
in developing the design of the advertising materials.
Today, due to its success, this is an annual campaign for Colgate.
Call Value System
December 2009 to April 2010
Members:Ivalina Salabasheva, Borislava Baleva, Rossen Alexiev, Stanislava Danova
Performed analysis of merchandisers routes by region, store and time. Developed time standards for different
store formats and applied them to recommended routes by region and town while incorporating feedback
from regional Sales Managers. Further optimized routes by recommending part-time merchandising in some
cities.
Result: cost-savings due to the flexible structure and optimal routes.
ITT
June 2006 to December 2009
Members:Ivalina Salabasheva, Iztok Franko
Managed the ITT* Project for a region of 9 countries while leading to Go-Live in 7 of them.
Managed the budget for the project, coordinated activities of the Project Leaders within Distributors, initiated
incentives for them, monitored their progress, etc.
Initiated definition of business requirements and communicated them to the sales managers within
distributors, thus managed and coordinated the whole process, both from business and technical side.
Involvement and support in testing and data verification.
As a result, lead the Project to Go-Live Phase and successfully delivered end-user training in Belgrade and in
Skopje.
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Initiated and delivered ITT Coordinators training for post-implementation stage.
*ITT: stands for Indirect Trade Tracking, which is a reporting in BW. application
Daskal.eu
October 2016 to November 2016
Members:Ivalina Salabasheva, Kaloian Kirilov, Georgi Todorov
Social Marketing of the Brand on Facebook. 1 Publication a day and 4 Image Covers a month.
Time Period: 10.10 -
https://www.facebook.com/daskal.eu/
YourTutor LLC
December 2016 to February 2017
Members:Ivalina Salabasheva, Kaloian Kirilov, Georgi Todorov
Social Network Marketing of yourtutor.us on Facebook, Google+, Twitter, Pinterest & Instagram.
https://www.facebook.com/yourtutor.us/
https://twitter.com/yourtutorus
https://plus.google.com/b/-/-?
pageId=-
https://www.pinterest.com/yourtutorus/
https://www.instagram.com/yourtutorus/
YourTutor LLC Indiegogo Campaign School of Future
December 2016 to February 2017
Members:Ivalina Salabasheva, Kaloian Kirilov
Helping with the Indiegogo Campaign of YourTutor LLC, providing infographics and spreading the word on
social media & specialized forums and groups.
Whiteboad Design
November 2016 to November 2016
Members:Ivalina Salabasheva
Suggested redesign of the interactive whiteboard for the virtual classroom of the online tutoring paltform.
Languages
English
German
French
Bulgarian
Russian
(Full professional proficiency)
(Limited working proficiency)
(Elementary proficiency)
(Native or bilingual proficiency)
(Limited working proficiency)
Skills & Expertise
Market Research
Marketing Research
Management
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Business Development
New Business Development
Business Planning
Strategic Planning
Business Analysis
Budgets
Key Account Management
E-commerce
FMCG
Project Management
Project Planning
Project Delivery
Software Project Management
Marketing Strategy
Marketing Management
Marketing
Online Marketing
Social Media Marketing
Digital Marketing
Trade Marketing
Training
Leadership
CRM
Product Management
Photoshop
Adobe Photoshop
Adobe Illustrator
InDesign
Adobe Indesign
HTML
CSS
Merchandising
Contract Negotiation
Coaching
Event Planning
English
German
Portfolio Management
Portfolio Strategy
Corel Draw
Business Management
Lotus Notes
Presentation Development
Presentation Design
Microsoft Excel
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Education
Schiller International University
BBA, International Business, 1996 - 1998
Activities and Societies: Computer Lab - Summer School Internship Job
European University
BBA, Finance & Marketing, 1993 - 1996
Hristo Botev
High School Completion, English Language, 1987 - 1992
Grade: 98
Interests
Graphic & Web Design
Joga
Travelling
Internet Browsing
E-Commerce
Marketing & Management Software
Project Management
Consulting
Honors and Awards
YCMAD Annual Award
Colgate-Palmolive Adria
February 2008
Award granted for annual internal contest within Colgate-Palmolive Adria for implementing first in Europe
the ITT Project. It involved the two team members, who managed the project, its development and
implementation. I received Colgate-Palmolive shares at value of 1,250$ for this award together with the
Quarterly Award for Q4 2007, which preceeded the annual award for the same project and achievement.
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Ivalina Salabasheva
Freelance Graphic Designer, looking for remote opportunities up to 20 hours a week.-
5 people have recommended Ivalina
""Ivalina has been doing successfully the Job of Business Development Manager for Bulgaria and Albania
for more than a year. While on this assignment, she worked closely with Consumer & Customer Marketing
to manage various projects and campaigns, often exceeding expectations and surpassing her roles &
responsibilities as BDM. She has demonstrated professionalism as well as high level of analytic skills,
initiative-taking and follow up on improvement of the 4Ps in the local markets. I strongly recommend Ivalina
for a Brand, Product or Category Management role in future.""
— Nusa Susnik, managed Ivalina indirectly at Colgate-Palmolive
"Ivalina has been doing successfully the Job of Business Development Manager for Bulgaria for more than
a year, and she has demonstrated proffessionalism, high level of analythical skills as well as initiative and
follow up on improvement of the 4 Ps in Bulgarian market."
— Vladimir Lokvenec, managed Ivalina indirectly at Colgate-Palmolive
"Ivalina is very focused and goal oriented. She keeps a broad mind at all projects which results in improved
processes and excellent results. Working with her is very enjoyable and I have learned a lot from her. I would
recommend Ivalina either in sales or marketing as she has the skills to master both areas."
— Aleksandra Toli#, worked with Ivalina at Colgate-Palmolive
"Great personalty, able to give and seek feedback, cooperative, a team player and an excellent manager."
— Desislava Tsoklinova, reported to Ivalina at Colgate-Palmolive
"I recruted Ivalina as Sales Assistant, who was reporting to me directly. Ivalina did an outstanding job in her
duties, delivered on time with precision in details."
— Tchavdar Vaklev, managed Ivalina at Colgate-Palmolive
Contact Ivalina on LinkedIn
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