James Spears

I am a Digital Marketing Professional with over a decade of experience in both B2B and B2C marketing. My expertise includes email marketing, social media management, e-commerce, SEO, and project management.

In my recent role as a Digital Marketing Strategist at Keesler Federal Credit Union, I excelled in developing and executing social media campaigns across platforms like Facebook, TikTok, LinkedIn, and Instagram. Within just two months, we achieved a remarkable 1 million viral impressions, significantly boosting B2C brand awareness while managing a monthly $1.6 million ad spend budget. Leveraging tools like WordPress, Salesforce, and HubSpot, I increased website traffic by 30% and grew social media followers by 40%. My commitment to staying ahead of industry trends and tracking key metrics ensured success. I reduced marketing expenses by $78,000 annually by bringing SEO and Reputation Management in-house and maintaining or improving visibility.

At Downstage Productions Theatre, I served as Senior Marketing and Project Manager. This role involved overseeing 12 projects each year, managing budgets, and leading a team of 40 personnel. Using platforms like Hootsuite, MailChimp, and Asana, I lowered marketing costs by 10% and increased customer engagement by 20%. My proficiency in advertising platforms, including Amazon, Google, META Business, and TikTok, led to a monthly ROI of 12%. I also conducted data analysis to create targeted marketing personas, resulting in a 25% increase in conversion rates and a $250,000 boost in annual donations.

As Marketing Manager at The Real Zach Rushing, LLC, I designed and executed a highly successful email marketing campaign, generating over $100,000 in sales in a single weekend. My financial strategies and operational optimizations increased revenue and improved profitability by 35% over the fiscal year. I initiated a market expansion, identifying three new revenue streams that brought in an additional $500,000 in annual revenue.

My educational background includes an MBA in Marketing from Capella University, a BS in Marketing from William Carey University, and an Associate of Arts from Mississippi Gulf Coast Community College. I possess a diverse skill set, including expertise in Microsoft software, analytic reporting to executive teams, leadership in cross-functional teams, social media management, relationship building, and proficiency in various e-commerce platforms.

I've earned recognition through awards and certifications, such as the Highest Grossing Campaign at The Real Zach Rushing, Most Valuable Leader at Keesler Federal Credit Union, LinkedIn Certified Marketing Insider, META Social Media Marketing Expert, and three years of successful ownership and operation of a client-facing ad agency.