Jane Carson | Freelancer Resume

Jane Carson -- CMO Las Palmas de Gran Canaria Seasoned CMO with 5+ years working on earlystage start-ups, advising on funding, business development, launch, branding, project strategy, paid advertising and project management. linkedin.com/in/janecarson SKILLS Branch.io Facebook Adverts Wordpress Excel Slack Google Analytics Sketch Google Adwords Adobe Premiere Pro Twitter Ads Final Cut Pro Hootsuite Mailchimp Powerpoint EXPERIENCE CMO VieLoco Ltd 08/2016 – Present A lifestyle app, matching people based on mutual passions Remote Responsibilities Led and executed initial launch into the Brazilian market. Implementation of user acquisition strategies. Creation of inﬂuencer program and activities. Increased user in app time from 6 minutes per day to 15 minutes on average. Responsible for all marketing activities. Work side by side with UI designer to implement updated looks. Preparation for seed rounds and investor pitches. Digital Marketing Manager Duplia Ltd 08/2014 – Present crugo.com SaaS software./ tagstr.co / framesapp.co - Social media platforms UK & Remote Responsibilities Responsible for all marketing activity. Implementation of mobile advertising, paid social media through Facebook and Twitter marketing. Design and delivery of ﬁnal marketing plans alongside annual budget projections. User acquisition plans and implementation. Increased users from 14,000 t0 250,000 over the space of a year. Lead for seed round funding and series A funding – Completed two seed rounds. Increased uploads from 100,000 to 24 million in the space of 5 months on social media platform Tagstr. Management and creation of PR coverage. Digital Marketing Manager Avant Garde 10/2013 – 08/2014 A New York based digital media agency for bespoke and luxury clients. Responsibilities Freelance account manager for various brands covering all social media platforms. Research and preparation of client proposals. Working alongside graphic designers and app developers to ensure all marketing and branding are inline. Team management and delegation of accounts. Use of social media management tools (Hootsuite, Klout and Sprout social). Remote EXPERIENCE Marketing Communications Manager Boujis Ltd 03/2013 – 09/2013 A luxury nightclub located in Chelsea London, Barcelona & Hong Kong London Responsibilities Update and manage all social media channels using social media software (Hootsuite, Klout, Google analytics and sprout social). Ensuring that all marketing activity was on brand. Digital media for website, social media platforms and weekly mail outs. PR and marketing for all national and international events. Innovative event design and management. Creative campaigns working alongside some of the world’s most renowned brands for prestigious events (Boujis Audi International polo, Monte Carlo F1, Boujis Ibiza). Paid advertising through twitter, Facebook adverts and Google Adwords. Business Development Manager The Hoxton Pony / Calabrese House 03/2012 – 10/2012 An award-winning cocktail bar and club London Responsibilities Fully responsible for the marketing of the venue(s), including promotions, image/brand proﬁle. Innovation and creativity through researching markets to identify opportunities for events driving new business. Developing the corporate business (events) for the company to achieve monthly ﬁnancial targets. Identiﬁed key business objectives in order to achieve forecast turnover and budgetary requirements in line with the company’s business plan. Maintaining the public face of the venue(s) through key and essential customer contact. As well as being required to host events and private parties. Increased private hire revenue by 35% and increased local custom and early week/evening trade. LANGUAGES English Spanish EDUCATION CIM – London School of Marketing Imperial College London 01/2011 – 12/2011 London Courses Postgraduate Diploma in Marketing - ACIM (Associate of The Chartered Institute of Marketing) VOLUNTEER EXPERIENCE Marketing Manager Fundación Canaria Farrah 09/2011 – Present NGO located in Las Palmas de Gran Canaria Spain/Remote Responsibilities Increased total revenue through events by over 350% through sponsorship, brand collaboration and CRM. Implementation of social networking, communication strategies and volunteer programs. Event attendance increased by 250% due to new interesting event design and brand collaborations. From Nov 2011 all future event costs are 100% covered by sponsors and aﬃliates through new innovative project proposals. Implementation of a structured annual events programs in relation to diﬀerent target audiences and recruiting new followers. Recruitment of aﬄuent decision makers increasing brand awareness and more charity ambassadors.