Jasmien Winkler

Yasmien Winkler Westville Durban-- “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg EXPERIENCE CERTIFICATIONS Cats & Shepherd, Durban — Assistant Digital Strategist Google Analytics Certified November 2016 - PRESENT •Assist in the identifying unmet needs, goals, opportunities and challenges of clients. • Responsible for client’s social media strategy, with the ultimate aim of growing engagement and managing their pages. • Responsible for conceptualising content for social media, Lead Generation, Email and PPC Campaigns. • Identify specific trends and insights and optimize spend and performance based on industry insights. • Lead efforts to devise system of measurements and key metrics to understand the effectiveness in terms of social media penetration. • Work closely with the development team. • Managing Clients blogs –content direction, uploading and maintenance. • SEO optimization and keyword research. • Creating and sending out monthly newsletters, segmenting subscribers and optimizing based on insights gained. • Responsible for the production and interpretation of typical reports and adhoc reports to management and clients. Google Ad Words Certified Double Click for Publishers Certified SKILLS Lead Generation Strategy Campaign Strategy Email Marketing SMS Marketing Graphic design ads/images Facebook and Instagram Marketing Social media management Content sourcing Google Analytics SEO analysis PPC Campaigns Osiris Trading, JHB — Digital Retention Manager March 2016- October 2016 SEO Optimization Basic Wordpress knowledge Online Banner Ads • Develop and implement interventions for retaining & growing the customer base through innovative and locally relevant campaigns. Team Work • Track and report on the success of implemented campaigns. Wordpress • Data mining and identification of players who require interventions. Expion • Regional and Customer personalisation. Twitter Analytics • Researching of competitive forces in the region and ensuring the marketing offering is in line with best practise. Facebook Insights • Plan, organize and execute promotions and offers that are region / language specific. Omniture Tweet Deck • Identify players for intervention or high value relationship management VIACOM | Comedy Central, JHB — Digital Media Intern June 2015-April 2016 MS Word, Excel, Powerpoint LANGUAGES English Afrikaans • Managing and coordinating content on social media platforms (Facebook, Twitter, Instagram) and the website. • Co-ordinate and manage special projects. • Create video and written content for website and social media. • Establish and maintain relationships with talent. • Contribute to the execution of on-the-ground promotions (festivals, conventions, stand-up events). • Compile digital reports and analyse stats. • On the ground digital marketer for: ● Comedy Central International Comedy Festival ● Comedy Central Presents Live at Parkers ● BET Experience ● Nickelodeon Halloween at The Johannesburg Zoo EDUCATION University of Kwa-Zulu Natal, Durban — Bachelor of Arts Degree obtained: 2014 Majored in Media & Communications, English & Literature. University of Witwatersrand, Jhb — Degree Degree obtained: Incomplete BA Dramatic Arts German (Conversational)